Sara

Sara ranks as a giant in our system at 381 out of 1349 creators because her 10.9M followers are 9.9 times the median follower count of 1.1M. Her growth is fast, gaining 140.7K new followers every month over an account age of 6.5 years. While she maintains a high volume of average views at 3.6M per video, her like rate of 2.63% falls below the median of 4.93%. The rest of this report covers engagement depth and content performance trends.

This audience approves less than the average viewer because the like rate of 2.63% sits well below the 4.93% median. The engagement mix reveals specific intent. Saves are the most common action at 0.26%, followed by shares at 0.149%, and comments at 0.037%. With 9.4K saves, 5.4K shares, and 1.3K comments across the content, the audience prioritizes personal reference and word-of-mouth spread over active conversation. Brands should treat this as a high-utility channel where viewers keep and share content rather than chatting in the comments. Reach is inconsistent. Only 5 videos out of 32 hit the 2x average mark, while none reached the 5x threshold. A consistency score of 1.03 indicates erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large follower base. A creator with 10.9M followers can command a brand fee between $40,000 and $80,000 per post. This income far outpaces Creator Fund payouts because those payments scale with views and pay only pennies per thousand. The rank of 381 places this account in a position to demand a premium from brands. While lower ranked accounts are value buys where the quote is a ceiling for negotiation, this creator can command higher rates based on their status. A cost-per-view check shows a rate of roughly $0.013 to $0.022 per view. This calculation helps buyers determine if a specific quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed performs best in the 30 to 60 second window. Most content stays under one minute, and you should aim for this length to mirror the account's established rhythm. Short clips under 15 seconds fail to capture the same engagement as the longer format by a wide margin of nearly double the interaction rate. Original audio appears on most posts, meaning the creator prioritizes a unique brand identity over the easy reach of trending sounds. Caption lengths average about 81 characters to provide context without cluttering the screen. Open duet and stitch settings signal that this account welcomes other creators to remix and build upon the content. The standout clip lasted 36 seconds and reached 4.5 times the normal audience size. It earned over 400,000 likes against only 3,500 comments, showing a large tilt toward passive watching rather than active debate. Average views of 3.6 million indicate a very large established following where content serves a broad base. You should focus on high production value to maintain the standard expected by such a huge audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 11 videos in this range. There is no engagement line provided to determine performance.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because she posts above the field median with frequent updates that allow for reliable campaign planning. Her posting frequency ranks in the top half of the creator field despite her large following. While the pace has only been established for 94 days, she maintains a steady volume of content. The higher consistency score suggests her posting intervals are somewhat erratic rather than clockwork. New content typically lands on Tuesday and Thursday, with Saturday being the quietest day. Most uploads occur around 15:00 UTC. You can expect a dependable drumbeat of posts to support your campaign. Focus your tie-ins on Tuesday or Thursday to align with her most active upload windows.

Audience & Reach

The creator holds a top-of-field follower rank with a multiple of 9.9 over the median. This indicates that a single campaign can reach a broad audience beyond local niche circles. Location data is not available for this account. The like response falls below the median by nearly half. Such a gap means the content reaches many people but the message may struggle to generate active engagement from every viewer. This creator fits the entertainment category because the high follower rank provides scale while the lower like rate suggests a passive viewing experience rather than a community-focused one.