Devin Caherly

This creator ranks 379 out of 1349 tracked accounts and holds 11.0M followers, which is 10.0 times the median follower count for a mid-tier name. The account has gained 139.0K followers per month over its 6.6 year lifespan, marking a fast growth rate for an established profile. Average views reach 2.2M per video, which is consistent with an account of this size. The 6.80% like rate exceeds the 4.93% median, indicating that audience engagement is stronger than average. The rest of this report breaks down specific content performance and engagement trends.

The audience approves of content at a rate higher than the platform median. This high like rate ranks the creator 509 out of 1349. Saves are the most frequent action taken by viewers, followed by shares and comments. The data shows 0.541% saves, 0.189% shares, and 0.028% comments for each view. These actions translate to 12,000 saves, 4,200 shares, and 613 comments per video. High save rates indicate the audience views this content as a reference tool they intend to return to. The low comment rate suggests a passive consumption style rather than active community discussion. Brands should treat this as high-intent utility content rather than a conversation starter. Reach is inconsistent. Seven videos hit the 2x average mark, while one video reached the 5x threshold. A consistency coefficient of 1.36 indicates erratic reach patterns across the 34 videos. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large follower base. A creator with 11.0M followers can command a brand fee between $40,000 and $80,000 per post. This high ceiling exists because sponsorship pay scales directly with follower count. In contrast, Creator Fund payouts scale only with views and pay mere pennies per thousand. A rank of 379 out of 1349 places this creator in a position of strength to command a premium. They are far above the median, which allows them to be selective with partners and demand higher rates for their influence. The high like rate suggests deep engagement that justifies a spot near the top of the expected range. A buyer should check if a quote exceeds $0.04 per view to see if they are paying for reach or for the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed favors longer clips, with most content landing between 60 and 180 seconds. You should target this longer format to match the established reach of the account. Original audio appears on every post, showing a commitment to a consistent brand over the easy gains of trending sounds. Short captions of about 80 characters keep the focus on the visuals while using specific keywords like packed or real. Open settings for both duets and stitches invite other creators to interact with the content directly. The standout video clocked in at 36 seconds and pulled 7.1 times the average reach seen here. It earned 1.4 million likes against only 4.6k comments, a ratio of over 300 likes for every one comment. This indicates that quick taps won out over active debate. Average views exceed 2 million per post, meaning this account already operates at a large scale. Success depends on maintaining high production value rather than chasing small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds because they make up nearly half of the content. Most videos fall into the 30 to 60 second or 60 to 180 second categories.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind cadence because they post nearly double the median frequency with consistent output. They maintain a high follower rank and strong average views despite an erratic posting interval. This pace has been established for over two months. Content typically lands on Monday and Saturday, while Tuesday remains the quiet day. Most uploads occur around 23:00 UTC. Marketers can expect a steady drumbeat of content to support a campaign. You should time your tie-ins for Mondays or Saturdays to align with these primary upload windows.

Audience & Reach

The creator holds a top-of-field rank with a multiple of ten over the median follower count. This positioning means a single campaign can reach a high volume of people across the platform. Performance metrics show a like response that sits well above the median average. A brand message will earn stronger engagement per viewer compared to typical accounts in this category. The account fits the beauty and lifestyle category because the high engagement rate suggests an audience that interacts frequently with visual content.