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This creator ranks 384 out of 1349 tracked accounts and holds 10.3M followers, which is 9.4 times the median count to establish them as a giant in the field. The account has gained 182.1K followers every month over its 4.7 year lifespan, marking a fast growth rate for an account of this age. With an average of 11.3M views per video, the reach is high and aligns with the expectations for such a large follower base. The 10.19% like rate is more than double the 4.93% median, indicating that the content resonates strongly with the active audience. The rest of this report breaks down the specific engagement patterns and content pillars driving these metrics.

The audience approves of content at more than double the median rate. This high approval level ranks 242 out of 1349 creators. High save rates and share counts indicate a high intent to return and advocate for the content. These behaviors outperform both discussion and local interest. The 0.592% save rate is the most frequent action, followed by shares at 0.503%, while comments sit at 0.032%. With 66.8K saves and 56.7K shares compared to 3.6K comments, this audience treats content as a resource rather than a conversation starter. Brands should prioritize educational or evergreen utility over community management. Reach is erratic due to a high consistency coefficient of 2.12. Only 3 videos hit the 2x average mark while one reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator because their large audience allows them to command high fees. A follower count of 10.3M suggests a potential sponsorship band between $25,000 and $50,000 per post. The Creator Fund pays only pennies per thousand views, making it a negligible source of income compared to brand deals that scale directly with their large following. Their rank of 384 out of 1349 places them in a position of high authority where they can command a premium for their influence. They are not a budget option but a top-tier name who can decline low offers based on their status. A cost per view calculation of roughly $2.20 to $4.40 helps buyers determine if a quote is paying for actual reach or the prestige of the brand association. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed. Most posts stay in this window, which captures a much higher engagement rate than the rare longer options. Create content under 15 seconds to replicate the success of the primary audience segment. This specific duration offers roughly double the engagement chance compared to the 30 to 60 second category. Original audio appears on over half of the posts, choosing brand identity over the boost from trending sounds. Captions stay very brief at 37 characters to keep focus on the visual. Duet and stitch options are open for every video to invite others to remix the content. The top post lasted 11 seconds and pulled 141.7 million views, reaching about 12.6 times more people than a standard post. It earned 430 likes for every comment, meaning it won through passive watching rather than active debate. Average views of 11.3 million mean the account is already established at a large scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up 29 of the 37 recent posts. The average video length is 16s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a top-tier follower rank despite posting well below the field median. The content strategy prioritizes quality over frequency, as evidenced by the large gap between posts and their position in the top percentiles of total reach. This pace has remained stable for nearly two years. While the inconsistent gaps suggest an unpredictable schedule, the long duration confirms this is a deliberate choice rather than a new habit. New content typically lands on Wednesday and Thursday, while Tuesday remains the quietest day. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. Plan your campaign around these specific mid-week windows to align with their actual posting behavior.

Audience & Reach

The account sits at a high rank with a multiple over nine times the median creator size. This position provides a brand with substantial reach across a wide audience base for any single campaign. The like rate sits more than double the median average. Such a gap means a sponsored message will achieve a much stronger engagement signal per viewer compared to standard benchmarks. This audience fits the lifestyle category because the high engagement rate coupled with a large follower count indicates a stable and active viewership.