The Weeknd

Q: How many followers does @theweeknd have on TikTok?

@theweeknd has 11.0M followers on TikTok.

Q: What is @theweeknd's TikTok engagement rate?

@theweeknd has an engagement rate of 13.99% based on their recent videos.

Q: How much does @theweeknd earn on TikTok?

@theweeknd clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 20 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $55,000 - $132,000 per post.

Q: How many TikTok videos has @theweeknd posted?

@theweeknd has posted 174 videos on TikTok.

@theweeknd

www.theweeknd.com/tour Joined 2019-12-02

11.0M

Followers

Following

73.0M

Total Hearts

174

Videos

419.5K

Avg Hearts/Video

lifetime average

13.99%

Engagement Rate

6.2y

Account Age

147.2K

Followers/Month

lifetime average

976.8K

Hearts/Month

lifetime average

2.3

Videos/Month

lifetime average

We also record @theweeknd's follower count over time. See the @theweeknd TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

The Weeknd (@theweeknd) is a verified music TikTok account with 11.0M followers and 174 videos. That ranks 379 of the 1,349 accounts with a TKMetrics report by followers, 10.0x the median account. Since it was created 6.2 years ago it has averaged 147.2K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-12-02
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	11.0M:1

Data Summary

Videos Analyzed	20
Avg Plays per Video	2,974,732
Avg Likes per Video	398,732
Engagement Rate	13.99%

Engagement Analysis

Based on 19 of 20 videos, leaving out 1 pinned video

Leaving out its 1 pinned video, the other 19 videos we analysed got an average of 3.0M plays and 13.4% of viewers liked them, 3.0x the 4.5% median like rate of the creators we track. Saves (0.70% of views) outnumber shares (0.51%); comments are 0.08%.

3.0M

Avg Plays/Video

398.7K

Avg Likes/Video

2.3K

Avg Comments/Video

15.2K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 20 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 19 that aren't pinned.

4.0M

Median plays, top 10 videos

450.9K

Median likes, top 10 videos

4.9M

75th percentile plays

12.1M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 1 pinned video.

61,119,900

Total Plays

7,711,700

Total Likes

46,578

Total Comments

294,913

Total Shares

402,247

Total Saves

Engagement Ratios

@theweeknd turns 13.4% of views into likes, 0.70% into saves and 0.51% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

13.40%

Likes / Views

0.08%

Comments / Views

0.51%

Shares / Views

0.70%

Saves / Views

Viral Hit Rate

10.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 49% of the creators we track. The 5x figure is the same measure at five times the norm.

10.5%

2x Avg (2 of 19)

0.0%

5x Avg (0 of 19)

Measured against the average of the 19 videos that aren't pinned.

Consistency Score

@theweeknd's view count swings by a CV of 0.90, steadier than 92% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 0.90

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 3.0M views/video, leaving out 1 pinned video, and about 2.3 videos a month (its lifetime average: videos posted over account age)

No qualifying videos

Creators report Creator Rewards paying about $0.40 to $1.00 per 1,000 qualified views (TikTok publishes no rate), and only on videos over 1 minute. None of the 20 videos we analysed runs that long, so the program pays nothing for them.

Sponsorship Value (Est. Per Post)

Based on 11.0M followers

$55,000 – $132,000

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 20 videos

2 of the 19 videos that aren't pinned (10.5%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 7 of 20 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

22s

Average Duration

<15s

15-30s

30-60s

The account favors videos between 15 and 30 seconds as they are the most frequent length. This category represents the plurality of content with 8 out of 20 videos.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

55.0%

11 of 20

Posting Patterns & Optimal Timing

Based on 20 videos

The videos we analysed went up most often on Friday and Tuesday and most around 0:00 and 4:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 20 videos we analysed include 1 pinned video, which TikTok keeps at the top of a profile however old it is. Counting it stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Friday

Tuesday

Wednesday

Thursday

Monday

Saturday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most on Friday and Tuesday with a peak at 0:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#newmusic (4) #samraorigins (1) #samraoriginsfocus (1) #hurryuptomorrow (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

tomorrow (13) hurry (10) nespresso (6) now (6) days (6)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

6 unique sounds

original sound - The Weeknd 9x

Cry For Me - The Weeknd 4x

Timeless - The Weeknd & Playboi Carti 3x

original sound - hxmz.x7_ﾒ𝟶 2x

Drive - The Weeknd 1x

São Paulo - The Weeknd & Anitta 1x

What the numbers say

Strengths

+ Like rate 13.4%, 3.0x the 4.5% median like rate of the creators we track
+ Steady plays from video to video (grade B)
+ Fans save videos (0.70% of views) 1.4x as often as they share them
+ Verified account

Watch-outs

~ None of the 20 videos runs over a minute, the minimum for Creator Rewards

Questions about @theweeknd

How many followers does @theweeknd have on TikTok?

@theweeknd has 11.0M followers on TikTok.

What is @theweeknd's TikTok engagement rate?

@theweeknd has an engagement rate of 13.99% based on their recent videos.

How much does @theweeknd earn on TikTok?

@theweeknd clears the 10,000-follower minimum for Creator Rewards and, by our estimate, its 100,000-views-in-30-days minimum, but none of the 20 videos we analysed runs over 1 minute, the minimum length the program pays for, so it pays nothing for them, with estimated sponsorship value of $55,000 - $132,000 per post.

How many TikTok videos has @theweeknd posted?

@theweeknd has posted 174 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @theweeknd's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 20 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @theweeknd TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/theweeknd-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

The Weeknd