The Weeknd

Sitting at rank 379 out of 1349 tracked creators, this account is a mid-tier name with 11.0M followers, which is 10.0 times the median follower count of 1.1M. The creator maintains fast growth by gaining 147.2K new followers every month despite being active for 6.2 years. While average views sit at 3.1M per video, the 12.62% like rate easily clears the 4.93% median to indicate high engagement from those who see the content. The rest of this report breaks down the specific audience demographics and historical peak periods.

This audience approves of content at a much higher rate than the platform average. The high like ratio indicates strong personal affinity for the brand. Saves represent the most frequent action taken by viewers, followed by shares and comments. These figures translate to 20.1K saves, 14.7K shares, and 2.3K comments across the data set. High save rates compared to low comment counts show that fans treat the content as a reference point rather than a conversation starter. Brands should prioritize high-value assets that people want to keep for later use. Reach is erratic due to a high consistency coefficient of 0.9. Only two videos reached double the average views, and none hit five times the average. This volatility suggests sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator due to their large follower base. A profile with 11.0M followers commands a sponsorship band between $45,000 and $55,000 per post. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. Sponsorship fees scale with the total audience size while creator funds rely on view counts to provide minimal returns. Their rank of 379 out of 1349 places them in a position of high influence. This standing allows the creator to command a premium and decline lower offers from brands. A buyer should view their quoted range as a starting point for negotiation rather than a fixed fee. The cost per view sits around $0.015 based on their average of 3.1M views. This metric helps a brand determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second window where most posts reside. Target this specific length to match the current performance of the account. Shorter clips under 15 seconds perform well but lack the consistent volume found in the mid-length segment. Original audio appears on over half the videos, a choice that prioritizes a branded atmosphere over the reach of trending tracks. Captions average 130 characters to provide context while duet and stitch remain open to invite other creators into the ecosystem. The standout clip lasted 30 seconds and pulled 4.0 times the normal reach for this account. It earned 1.8 million likes against only 10.3k comments, showing that viewers preferred quick taps over active debate. Average views of 3.1 million confirm a large established presence rather than a growing niche. Work toward maintaining high engagement on mid-length clips to sustain this existing scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds as they are the most frequent length. This category represents the plurality of content with 8 out of 20 videos.

Original Sound Usage

Percentage of videos using the creator's own audio

The account follows a Sparse high-production cadence because it maintains a top follower rank despite posting well below the field median. While the average gap between posts is much longer than the median, the creator holds a high rank in total followers and views. This pace has remained stable for nearly a year. The consistency grade is solid, but a higher coefficient of variation indicates that the timing of these drops fluctuates rather than following a clockwork rhythm. New content tends to land on Friday and Tuesday at midnight UTC. Saturday is the quietest day for new posts. Marketers should expect sporadic drops rather than a steady drumbeat of content. Plan tie-ins around the Friday or Tuesday windows when new material most frequently appears.

Audience & Reach

This account ranks 379 out of 1349 creators with a multiple of 10.0 over the median follower count. This positioning indicates broadcast-scale reach for any single campaign. The like rate sits well above the median by more than double the average. Such high engagement per view suggests a message will land with much stronger impact than a standard post. Because location data is not available, the specific geographic concentration of this audience cannot be determined. This profile fits the music industry because the high like response and broadcast-scale reach align with a global fan base.