Erika Thompson

This account ranks 377 out of 1349 creators and holds 11.1M followers, making it a giant that maintains over 10 times the median follower count. Growth is fast as it gains 157.9K new followers every month despite being active for 5.9 years. The like rate of 7.57% exceeds the 4.93% median, indicating strong audience engagement with the content. Average views reach 4.2M per video, which is high for an account of this size. The rest of this report breaks down these metrics into specific performance categories.

This audience approves content at a rate well above the median. They engage deeply with the material rather than just scrolling past. The highest engagement behavior is saving for future reference at 0.254% of views, followed by sharing to spread the word at 0.215%. Commenting occurs at 0.063%. These figures translate to 10.6K saves, 9.0K shares, and 2.6K comments across the content. The audience over-indexes on retention and advocacy behaviors compared to community discussion. Brands should expect high intent and word-of-mouth spread from this group rather than active conversation in the comment section. Reach is erratic with a consistency score of 1.91. Only four videos hit twice the average reach while two reached five times the average. This indicates inconsistent growth patterns across the total 33 videos. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 11.1M followers, the creator sits in a high-tier bracket where brand partnerships command between $30,000 and $50,000 per post. These figures far outpace Creator Fund payouts because those payments scale with views at a rate of only pennies per thousand. Sponsorship income scales directly with follower count to reward the size of the audience reached. The rank of 377 out of 1349 positions this creator as a high-authority name in their niche. This ranking allows them to command a premium and decline lower offers that do not meet their worth. A buyer can use the $30,000 to $50,000 range as a ceiling for negotiations rather than a starting point. Dividing the upper end of that band by 4.2M average views results in a cost per view of approximately $0.012. This metric helps a buyer determine if a quoted rate pays for actual reach or simply for the creator's established name. These are modelled estimates from public metrics, not disclosed earnings.

Most content lives in the 60 to 180 second range, which creates a steady flow of long-form engagement. You should prioritize this longer format over sub-30 second clips to match the established pacing of the account. Every video uses original audio rather than trending tracks, trading easy reach for a consistent brand identity. Captions stay short at about 49 characters to keep focus on the visuals. Open duet and stitch settings invite other creators to interact with the footage. The standout post ran 99 seconds and pulled 30.3 million views, roughly 7.3 times the average reach. It earned nearly 2 million likes against under 20k comments, showing a clear preference for passive watching over active discussion. Average views exceed 4 million, marking this as an established large-scale account rather than a growing niche page.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds as they make up most of the content. No engagement data is provided to determine the best performing length.

Original Sound Usage

Percentage of videos using the creator's own audio

This account follows a sparse high-production cadence. The creator posts well below the field median but maintains a top-tier follower rank and high average views. This indicates a deliberate, high-effort production strategy rather than neglect. While the frequency rank is low, the pace has been stable for nearly three years. High variance in the gap between posts suggests an erratic rhythm rather than a clockwork schedule. Marketers cannot rely on a dependable drumbeat of content from this creator. New uploads appear most frequently on Thursday and Friday, with 19:00 UTC being the busiest hour. Monday is the quietest day for new posts. Plan your campaign around these specific windows to align with her sporadic drops.

Audience & Reach

The account holds a top-of-field rank with over ten times the median follower count. This status means a single campaign can reach an audience at broadcast scale rather than just niche segments. The like rate exceeds the median by more than two percentage points. A higher engagement ratio suggests that a sponsored message will land with more weight per viewer than a standard post. This profile fits the home and garden category because the high follower rank and strong like response indicate a stable, engaged audience for lifestyle products.