Caleb Coffee

This creator stands as a giant in the field with a rank of 376 out of 1349 tracked accounts and a follower base of 11.2M. This total is over ten times the median size of 1.1M for the creators we track. The account has grown by 86.2K followers every month since it started 10.8 years ago, which constitutes steady growth for an established profile. A large catalog of 10.0B total plays and 814.4M total likes establishes a deep historical footprint across the entire platform. The 6.0M shares indicate a high volume of word of mouth movement while 34.8M saves suggest that the content has substantial rewatch value for the audience. The 8.12% like rate clears the 4.93% median, indicating much stronger engagement than average. Average views reach 4.3M per video which is above what a follower count of this size would typically predict. The rest of this report explores specific engagement trends and content performance data.

The audience approves of content at a rate well above the median. This high approval level places Caleb in the top 30 percent of creators for engagement. Saves represent the primary behavior with a 0.347% rate. This is followed by shares at 0.06%, comments at 0.033%, and downloads at 0.012%. These figures translate to 14.8K saves, 2.6K shares, 1.4K comments, and 506 downloads per video. The audience over-indexes on saving content for later reference while under-indexing on active discussion. Brands should treat this as a library of evergreen utility rather than a conversation hub. Reach is erratic. Only 12.4% of the 266 videos hit the 2x average mark, and only 4 reached the 5x threshold. A consistency coefficient of 1.03 confirms that growth is inconsistent across the catalog. This audience is active rather than passive.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator due to their large reach. A follower count of 11.2M suggests a high earning potential within the $50,000 to $100,000 range per campaign. Creator Fund payouts are negligible by comparison because those programs pay only pennies per thousand views. Sponsorship fees scale with total followers while creator funds rely on volume and offer much lower returns for the brand. The rank of 376 out of 1349 positions this creator in a tier where they command a premium from advertisers. They can select high-value briefs and demand higher rates because of their established authority. A strong engagement rate helps justify these higher prices. Buyers should use the $50,000 to $100,000 range as a starting point for negotiations rather than a fixed cost. Calculations suggest a cost per view of about $0.012 based on 4.3M average views. This metric helps a buyer determine if a quoted rate is paying for large reach or the specific value of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define the core of this feed. Most posts land under 15 seconds, and that bucket earns a 7.8% engagement rate while videos over three minutes only hit 3.9%. Choosing the shorter format provides roughly double the engagement per view compared to longer content. Focus on sub-15 second clips as the primary vehicle for growth. Original audio covers nearly 80% of the posts. This choice prioritizes a unique brand identity over the easy reach provided by trending sounds. Captions stay very brief at an average of 25 characters, ensuring the visual takes center stage. By keeping duet and stitch features off every video, the creator keeps the experience closed to others and focused on their own content alone. The top post lasted 14 seconds and reached 33.1 million views, which is about 7.7 times the typical reach for this account. It earned 4.7 million likes against only 20.5k comments, a lopsided ratio of 231 likes per comment. This gap shows that the clip succeeded through passive watching and quick taps rather than sparking an active debate in the comments. Average views sit at 4.3 million, making this a large established account with high baseline visibility. Success here relies on maintaining a consistent style for a large audience rather than hunting for small-scale growth. Every post reaches millions of people regardless of minor tweaks to the content.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 181 total posts. This shorter length also has the highest engagement rate of 7.8%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their content lands less frequently than most peers, but their large reach confirms that each post is treated as a high-effort production rather than a lack of effort. This pace has remained stable for over three years, making it a durable and proven habit for long-term planning. While the consistency grade is lower due to a higher variance in gap timing, the established nature of the account means they are not posting randomly. New content most often appears on Thursday and Friday, while Sunday remains their quiet day. The busiest hour for new uploads is 01:00 UTC. Marketers can expect sporadic but high-impact drops rather than a daily drumbeat. You should aim to time your tie-ins around the Thursday and Friday windows to capture the most likely moments of fresh content.

Audience & Reach

The creator holds a top-of-field rank with a follower count over ten times the median. This position allows a single campaign to reach a broadcast-scale audience. Geographic data shows that the United States represents one hundred percent of the sampled content area. While this provides strong access to the American market, a global brief would require additional creators because the data indicates no presence in other regions. The like rate sits well above the median. This higher engagement level means a sponsored message earns more interaction per view than typical accounts. A total of ten billion plays across the back catalogue creates a deep historical footprint. Because this volume is so high, a brand tag will sit alongside content that has already been viewed billions of times rather than appearing as a fresh start. The audience fits the beverage category. This alignment follows from the high engagement rates and the reach provided by the top-of-field follower rank.