SHEIN

This account ranks 374 out of 1349 tracked creators and holds 11.3M followers, which is 10.2 times the median follower count of 1.1M. This makes it a giant in the current landscape. The creator gains 122.8K new followers every month, marking a fast growth rate for an account that has been active for 7.6 years. A total of 807.5K plays and 20.4K likes across the entire catalog establish a wide historical footprint. The 488 shares indicate a modest level of word of mouth movement while 1,500 saves suggest a specific amount of content is being kept for future reference or rewatching by the audience. The average of 13.2K views per video falls below what the follower count predicts. The like rate of 2.52% falls below the median of 4.93%, suggesting lower immediate engagement relative to the total reach. The following report provides a deeper breakdown of these engagement patterns and content performance metrics.

The audience approves of content less than the typical viewer, ranking 1031 out of 1349 for like rates. This low approval rate suggests a passive viewing experience. The most frequent action is saving content at 0.182% to serve as future reference. Downloads follow at 0.036%. These two behaviors indicate that viewers want to keep the information for later use rather than interact in the moment. Comments occur at 0.861%, showing some community discussion, while shares are low at 0.063%. The data shows 114 comments, 8 shares, 24 saves, and 5 downloads per video. High save rates compared to share rates suggest a brand should focus on evergreen utility rather than viral word-of-mouth. Reach is inconsistent with a 0.65 consistency coefficient. Only one out of seven videos reached the double average mark. No videos hit the five times average threshold. This volatility means performance is unpredictable. The audience behaves as a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the bulk of the revenue for this account because of the high follower count. A profile with 11.3M followers commands a sponsorship band between $20,000 and $40,000 per post. Creator Fund payouts are negligible by comparison since they pay pennies per thousand views. Sponsorship value scales with total reach while Creator Fund income relies on raw views to generate small sums. The rank of 374 out of 1349 places this creator in a position to command a premium price from brands. High ranking allows for selective partnerships where the name itself carries weight beyond simple engagement metrics. A lower like rate suggests that much of the value comes from brand recognition rather than active community interaction. A cost per view calculation of $1.50 to $3.00 helps buyers determine if a quote is fair. This figure reveals whether an advertiser is paying for actual reach or just the prestige of the handle. These are modelled estimates from public metrics, not disclosed earnings.

The current feed relies on clips between 15 and 30 seconds. While shorter content under 15 seconds sees a 4.38% engagement rate, longer videos over one minute drop to 2.21%. This means selecting the mid-range length provides roughly double the engagement per view compared to the longest format. Stick to the 15 to 30 second window to maximize interaction from the audience. Every single video uses original audio rather than trending tracks. This choice sacrifices potential reach from viral sounds to build a distinct, recognizable brand identity. Long captions averaging 207 characters provide deep context for each post. Because duet and stitch features are disabled, the content functions as a closed loop that keeps all focus on the main feed. The top video lasted 158 seconds and reached 28.2K views, which is about 2.1 times the normal reach of this account. It earned 586 likes to 20 comments, showing a ratio of roughly 29 likes per comment. This balanced proportion suggests that the content sparked regular engagement rather than just passive scrolling. Average views sit at only 13.2K despite a large follower count. This indicates the content serves a small, specific segment of the total following rather than achieving broad reach. Growth should focus on consistent engagement with this core audience instead of chasing high-volumeer peaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors shorter content as most videos are under 30 seconds. These shorter clips perform better with a 4.38% engagement rate compared to longer videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post well above the field median with frequent intervals and a reliable volume. They produce over twelve videos weekly compared to the average of less than two. This high frequency has remained stable for nearly six months. While the consistency score shows some variance in gap timing, the output remains heavy enough to plan around reliably. New content typically lands on Saturday and Sunday. The most frequent upload hour occurs at 20:00 UTC. Wednesday serves as the quiet day with fewer posts. Marketers can expect a steady drumbeat of content for any campaign tie-ins. You can confidently time promotions for the weekend windows when new uploads are most likely to appear.

Audience & Reach

The account ranks in the top of the field with a follower count over ten times the median creator size. This position means a single campaign can reach a broad audience across a wide demographic. Data shows the content reaches viewers in Singapore at a hundred percent share of sampled videos. While brands can effectively target this specific market, they cannot rely on the other regions in the split to reach global audiences. The like rate sits at about half of the median percentage. This lower engagement rate means your message will land with less intensity per viewer compared to average creators. Total plays across the archive exceed 800,000. Placing a brand tag alongside this history means your content joins a catalog that has already accumulated high volume over time rather than starting as a fresh entry. This audience fits the fast fashion category because the size and like response indicate a high-volume reach for mass-market apparel.