SHEIN

Q: How many followers does @shein_official have on TikTok?

@shein_official has 11.3M followers on TikTok.

Q: What is @shein_official's TikTok engagement rate?

@shein_official has an engagement rate of 3.45% based on their recent videos.

Q: How much does @shein_official earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @shein_official as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $56,299 - $135,117 per post.

Q: How many TikTok videos has @shein_official posted?

@shein_official has posted 61 videos on TikTok.

@shein_official

Fashion for Everyone! Get featured using #SHEINtrends #SHEINsaveinstyle

shein.shop/vdtp84o Joined 2018-10-27

11.3M

Followers

162

Following

93.9M

Total Hearts

Videos

1.5M

Avg Hearts/Video

lifetime average

3.45%

Engagement Rate

7.6y

Account Age

122.8K

Followers/Month

lifetime average

1.0M

Hearts/Month

lifetime average

0.7

Videos/Month

lifetime average

We also record @shein_official's follower count over time. See the @shein_official TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

SHEIN (@shein_official) is a verified fashion & style TikTok account with 11.3M followers and 61 videos. That ranks 374 of the 1,349 accounts with a TKMetrics report by followers, 10.2x the median account. Since it was created 7.6 years ago it has averaged 122.8K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2018-10-27
Verification	Yes
Profile language (app setting)	ZH
Follower Ratio	70K:1

Data Summary

Videos Analyzed	7 (11.5% of total)
Avg Plays per Video	13,237
Avg Likes per Video	334
Engagement Rate	3.45%

Metrics based on 7 most recent videos (11.5% of 61 total).

Engagement Analysis

Based on 7 videos (11.5% sample)

Across the 7 videos we analysed (Jan 2, 2026 to Jun 18, 2026), the average video got 13.2K plays and 2.5% of viewers liked it, 0.6x the 4.5% median like rate of the creators we track. Saves (0.18% of views) outnumber shares (0.06%); comments are 0.86%.

13.2K

Avg Plays/Video

334

Avg Likes/Video

114

Avg Comments/Video

Avg Shares/Video

Engagement Quality Analysis

Medians over every video we analysed: half of the posts did better, half did worse, and a quarter beat the 75th percentile. One viral hit lifts the average but barely moves the median, so the median is the better guide to what a typical post reaches.

10.2K

Median plays

278

Median likes

21.7K

75th percentile plays

28.2K

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 7-video sample across 61 total videos.

807.5K

Est. Total Plays

93.9M

Total Likes (TikTok's count)

7.0K

Est. Total Comments

488

Est. Total Shares

1.5K

Est. Total Saves

Engagement Ratios

@shein_official turns 2.5% of views into likes, 0.18% into saves and 0.06% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

2.52%

Likes / Views

0.86%

Comments / Views

0.06%

Shares / Views

0.18%

Saves / Views

Likes are the most frequent action at 2.52% while shares are the least common at 0.063%. This shows that viewers prefer reacting to content rather than distributing it.

Viral Hit Rate

14.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 85% of the creators we track. The 5x figure is the same measure at five times the norm.

14.3%

2x Avg (1 of 7)

0.0%

5x Avg (0 of 7)

Consistency Score

@shein_official's view count swings by a CV of 0.65, steadier than 98% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 0.65

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @shein_official as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 11.3M followers

$56,299 – $135,117

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 7 videos

1 of the 7 videos (14.3%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 2 of 7 videos are under 15 seconds and 1 runs a minute or longer.

Primary Content Categories

fashion

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

39s

Average Duration

<15s

15-30s

30-60s

1-3min

The account favors shorter content as most videos are under 30 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

100.0%

7 of 7

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration	Videos	Avg Engagement
<15s	2	4.38%
15-30s	3	4.07%
30-60s	1	4.01%
1-3min	1	2.21%

Lengths with fewer than 5 videos are listed but not ranked, so no length is marked best here.

Posting Patterns & Optimal Timing

Based on 7 videos (11.5% sample)

The videos we analysed went up most often on Sunday and Saturday and most around 17:00 and 20:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 7 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 303 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 303 uploads with a date, a wider set than the 7 videos analysed above.

Sunday

Saturday

Friday

Thursday

Monday

Tuesday

Wednesday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

This account posts most often on Saturday and Sunday with a peak at 20:00 UTC. The posting volume is highest during the weekend compared to Wednesday.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 7 most recent videos (11.5% of 61 total). Counts reflect appearances in sampled videos.

#SHEIN (4) #SHEINstyle (4) #SHEINTrends (4) #homestyle (2) #SHEINhome (2) #LUVLETTE (1) #LUVEveryCurve (1) #LUVLETTEAtHome (1) #homedecor (1) #SHEINsaveinstyle (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 7 most recent videos (11.5% of 61 total). Excludes stopwords, hashtags, and mentions.

search (5) hit (4) follow (4) stay (4) style (4)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

1 unique sound | counted across 303 videos, a wider sample than the 7 analysed above

original sound - SHEIN - SHEIN 303x

What the numbers say

Strengths

+ Steady plays from video to video (grade B)
+ Fans save videos (0.18% of views) 2.9x as often as they share them
+ Verified account

Watch-outs

~ Like rate 2.5%, below the 4.5% median like rate of the creators we track
~ Small sample: 7 videos analysed

Questions about @shein_official

How many followers does @shein_official have on TikTok?

@shein_official has 11.3M followers on TikTok.

What is @shein_official's TikTok engagement rate?

@shein_official has an engagement rate of 3.45% based on their recent videos.

How much does @shein_official earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @shein_official as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $56,299 - $135,117 per post.

How many TikTok videos has @shein_official posted?

@shein_official has posted 61 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @shein_official's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 7 analyzed videos (11.5% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @shein_official TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/shein_official-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Estimated Lifetime Engagement

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Primary Content Categories

Video Duration Breakdown

Original Sound Usage

Engagement by Video Length

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @shein_official

How many followers does @shein_official have on TikTok?

What is @shein_official's TikTok engagement rate?

How much does @shein_official earn on TikTok?

How many TikTok videos has @shein_official posted?

Similar TikTok creators

Want TikTok Data for Your Research?

Cite this page