Tyga

This creator is a giant who ranks 372 out of 1349 tracked accounts with 11.3M followers, which is 10.3 times the median follower count. The account shows fast growth by gaining 149.3K new followers every month over its 6.3 year lifespan. While average views sit at 2.8M per video, the 7.46% like rate exceeds the 4.93% median to indicate high engagement from the active audience. The rest of this report breaks down the specific content performance and audience demographics.

This audience approves of content at a rate well above the median. The high like rate ranks 458 out of 1349 creators. Savvy brands should look past simple likes to see what the audience does next. Saves represent the highest intent for return, followed by shares and comments. With 0.51% saves and 0.292% shares, people are treating this content as a reference point and a source of word-of-mouth advocacy. The 0.069% comment rate shows much lower participation in public discussion. While the raw numbers show 14,000 saves and 8,000 shares per video, the low comment volume suggests an audience that consumes and archives rather than chats. A brand should expect high retention but lower community interaction. Reach is inconsistent due to a high CV of 1.56. Only three videos hit double the average reach while two cleared five times the average. This indicates sporadic success rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships represent the primary revenue stream for this creator. A follower base of 11.3M suggests a potential annual sponsorship range between $200,000 and $450,000. This income far outpaces Creator Fund payouts because those funds scale with views at a rate of only pennies per thousand. Sponsorship fees instead scale directly with the reach and influence of the follower count. A rank of 372 out of 1349 places this creator in a position to command a premium for their name. They sit well above the median, allowing them to be selective with brand partnerships rather than accepting every offer. The $0.08 cost per view metric serves as an effective gut check for buyers. This figure helps distinguish whether a quoted rate pays for actual reach or simply for the personal brand. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 15 and 30 seconds are the most common length on this feed. Target that specific window to mirror the primary content style of the account. Original audio appears on over half of the posts, showing a preference for a distinct brand identity over riding trending sounds. Short captions under 45 characters keep the focus on the visual while using direct words like now or tonight. Open settings for both duets and stitches invite other creators to interact with the content. The top post lasted 55 seconds and pulled 7.2 times the normal reach of a typical video. It earned 1 million likes against roughly 17.3k comments, showing that viewers preferred quick taps over active debate. Average views near 2.8 million mean this account already operates at a large scale. Content strategy here should focus on maintaining a high floor for engagement rather than searching for basic growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 12 instances of this length. No engagement line is provided to determine the best performing duration.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the cadence for this account because it maintains a top-tier follower rank despite posting well below the field median. The creator produces content at a low volume but commands high average views, indicating a focus on quality over frequency. This pace has remained stable for over two years. Because of the inconsistent gap between posts, the rhythm is erratic rather than clockwork. New content typically lands on Friday and Saturday around 23:00 UTC, while Tuesday remains the quietest day. Marketers should expect sporadic drops rather than a dependable drumbeat. Plan any tie-ins for the weekend windows to align with these specific upload dates.

Audience & Reach

The follower rank of 372 places this creator well above average with a multiple of 10.3 over the median. This positioning means a single campaign can reach a high volume of people to achieve broad visibility. The like rate of 7.46% sits well above the median of 4.93%. This higher engagement suggests that a sponsored message will land more effectively with viewers than on an average account. Because location data is not available, no specific regional targeting can be confirmed for this profile. This audience fits the fashion category because the high like response and large follower count provide a strong platform for visual products.