MomentsGang™

Ranked 141 out of 1349 creators, this account is a giant that holds 21.3M followers, which is 19.4 times the median follower count of 1.1M. The growth trajectory remains fast as the account gains 256.1K new followers every month despite being 6.9 years old. This creator has built a large catalogue with 3.8B total plays and 38.2M total likes. The 6.4M shares indicate that the content achieves high word of mouth distribution across the platform while the 2.7M saves prove the content has lasting value for viewers who want to revisit specific moments. Although the average views of 300.8K per video are in line with what a creator of this size should expect, the 1.00% like rate falls well below the 4.93% median. This gap suggests that while the reach is high, the active engagement per view is lower than the typical benchmark for creators tracked here. The rest of this report explores specific content buckets and audience demographics.

This audience approves much less than the platform average. The low like rate ranks 1297 out of 1349 creators. This indicates a passive and indifferent initial reaction to the content. Shares represent the most frequent action with 0.169% of views, followed by saves at 0.072%, downloads at 0.014%, and comments at 0.009%. These counts total 508 shares, 216 saves, 41 downloads, and 27 comments per video. The audience favors word-of-mouth spread over active conversation. High share and save rates relative to comments suggest viewers treat the content as a resource or a recommendation rather than a community hub. A brand should focus on utility and sharable value instead of trying to spark a dialogue. Reach is inconsistent. Only 9% of 277 videos reached double the average, while 12 hit five times the average. The high consistency coefficient of 3.88 confirms erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator. With 21.3M followers, they can command a contract value between $50,000 and $100,000 per post. This high ceiling exists because brand deals scale with total follower count. In contrast, Creator Fund payouts scale only with views and pay mere pennies per thousand views. A rank of 141 out of 1349 puts this creator in a position of power. They sit well above the median as a top-ranked name who can command a premium for their reach. This status allows them to decline smaller offers while demanding higher fees from larger brands. The low 1.00 percent like rate suggests they might sit toward the lower end of that $50,000 to $100,000 range unless their specific niche justifies a higher premium. Buyers should use the average of 300.8K views to test if a quote is fair. A price at the top of the $100,000 band would result in a cost per view of roughly $0.33. This calculation helps a buyer determine if they are paying for large reach or the prestige of a high-ranking name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips dominate this feed with an average duration of 49 seconds. Videos over three minutes earn a 1.71% engagement rate while those under 15 seconds only hit 0.68%. This gap means long-form content performs roughly two and a half times better for engagement than the shortest clips. Prioritize the longer formats to capture more attention from the audience. Original audio covers over 75% of the posts. This choice favors a distinct brand identity over the reach boost provided by trending sounds. Short captions average just 11 characters, keeping the focus on the visual content. Disabling both duets and stitches keeps the experience closed to other creators and focuses all energy on the primary footage. The standout video lasted only 6 seconds but pulled 12.7 million views. This reach was over 42 times the normal average for this account. It earned 274.6K likes against just 1.2K comments, a lopsided ratio of about 223 likes per comment. Such results show that quick taps and passive viewing won over active discussion. Average views sit at 300.8K, which indicates a large established following rather than a small growing niche. The high follower count means the content serves as a steady broadcast to a wide audience. Most growth here comes from consistent volume rather than chasing viral spikes through new trends.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors longer content with 126 videos between 60 to 180 seconds. These longer videos perform better than the 49 under 15s videos which have lower engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post at a volume far exceeding the field median with a high frequency rank. This high-volume output is supported by a top-tier follower rank and strong average views despite the erratic consistency of their posting gaps. While the current pace has only been established for two weeks, the sheer scale of content suggests an aggressive strategy. New content typically lands on Wednesday and Thursday around 15:00 UTC. Tuesday remains the quiet day for new uploads. Marketers can expect a steady drumbeat of content rather than sporadic drops. You can reliably time a campaign around these peaks to align with their heavy posting volume.

Audience & Reach

The account sits at a top-of-field rank with a multiplier of nineteen point four times the median creator. This position means a single campaign can reach a broadcast-scale audience across a wide breadth of viewers. Regional data shows one hundred percent of content originates from Great Britain. A brand can target this specific territory effectively, but they cannot expect to capture growth in other regions like the United States or France through this profile alone. The like rate falls well below the median by nearly four percentage points. Such a low ratio suggests the reach is wide but the engagement response per viewer is hollow. This indicates that while visibility remains high, the specific interaction with the content is less frequent than average. Total plays across the catalog reach approximately three billion. A brand tag placed here sits alongside a history of content already consumed by billions, rather than serving as a fresh start for the audience. This profile fits the entertainment category because the top-of-field rank provides high visibility while the low like response indicates a passive viewing habit typical of broad entertainment.