Josh Richards

Ranking 109 out of 1349 creators puts this account in the category of a giant, as its 25.0M followers are 22.7 times the median follower count of 1.1M. The growth trajectory is fast with an acquisition rate of 197.7K new followers every month over its 10.5 year lifespan. While average views sit at 3.1M, the 10.21% like rate more than doubles the 4.93% median, confirming that the engagement depth far exceeds what the follower count alone predicts. The rest of this report details specific audience demographics and content performance.

This audience approves content at more than double the median rate of 4.93%. This high approval level places the creator in rank 239 out of 1349. Saves and shares drive the most active engagement for this profile. The share rate of 0.231% outperforms the save rate of 0.239% slightly while both figures dwarf the 0.012% comment rate. These metrics represent 7.4K saves and 7.2K shares across the content. High shares indicate strong word-of-mouth advocacy. The low comment rate suggests a passive discussion environment despite high approval. Brands should expect high organic reach through sharing but lower direct community interaction. The reach is inconsistent with a coefficient of variation of 0.62. Two videos hit the 2x average mark, while no content reached the 5x threshold. This indicates a stable but non-explosive growth pattern. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the vast majority of revenue for this creator. Based on 25.0M followers, their sponsorship value sits in a high bracket because brand deals scale with total reach. The Creator Fund pays only pennies per thousand views and cannot compete with the premium rates commanded by large audiences. A rank of 109 out of 1349 puts this creator in a position of power. They command a premium for their name and can decline lower offers while smaller creators must accept what is offered. A high like rate suggests deep engagement helps justify these top-tier fees. The cost per view sits near $0.08 to see if a brand pays for the large reach or the specific influence of the creator. These are modelled estimates from public metrics, not disclosed earnings.

This feed leans toward longer content with an average length of 46 seconds. Focus on the 30 to 60 second window where most posts live to maintain a consistent presence. Original audio powers over 80% of the clips, a choice that prioritizes a signature sound over the reach provided by trending tracks. Short captions around 70 characters keep the focus on the video content. Open duet and stitch settings across nearly all posts invite other creators to interact with the footage. The standout clip lasted only 8 seconds and reached 2.8 times the normal view count for this account. It earned over 1,200 likes for every single comment, showing that quick taps outperformed active debate. Average views of 3.1 million indicate a large established reach rather than a small niche audience. High volume is already guaranteed by the current follower base regardless of specific creative tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 9 occurrences. The average video length is 46s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low posting volume compared to the field median but ranks near the top of the category for total followers and average views. The cadence has remained stable for over six months, though the higher consistency variance indicates that while the pace is established, the exact timing between posts fluctuates. New content typically lands on Monday and Friday. Sunday is the quietest day for uploads. The most frequent upload hour occurs at 00:00 UTC. Marketers can expect high-impact posts rather than a rapid volume of content. You should aim to time any tie-ins around the Monday or Friday windows when new videos are most likely to appear.

Audience & Reach

The creator holds a top-of-field rank with a follower count over twenty times the median. This scale allows a single campaign to reach an audience of notable breadth. Location data is not available for this account. A like rate more than double the median indicates that content earns high engagement relative to total views. A brand message placed here will land with much higher impact per viewer than on average creator pages. The audience fits the fashion category because the high engagement rates and large follower rank suggest a broad reach that captures interest effectively.