DAVID DOBRIK

Ranked 108 out of 1349 creators, this account is a giant with 25.1M followers, which is 22.8 times the median size of 1.1M. It maintains steady growth by gaining 199.2K new followers every month despite being over 10 years old. Average views reach 3.9M per video, which is high for an account of this scale. The like rate of 10.27% comfortably clears the 4.93% median, indicating strong engagement from the active audience. The rest of this report covers specific content performance and audience demographics.

This audience approves of content at more than double the platform median. High approval rates indicate a loyal fan base that finds value in the core content. Shares are the most frequent action at 0.492%, followed by saves at 0.377%. Comments occur at a lower rate of 0.027%. This audience engages in word-of-mouth promotion and considers the content worth keeping for future reference, while active conversation is less common. These raw counts include 19.2K shares, 14.7K saves, and 1.1K comments per video. The high ratio of shares to comments suggests a community that acts on content rather than discussing it in the comments. Brands should expect wide distribution from this audience but fewer direct interactions. Reach is erratic with a consistency coefficient of 0.77. Only two videos reached double the average, and none hit the five times mark. This suggests inconsistent peaks rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their large reach. With 25.1M followers, they likely command a brand fee between $30,000 and $60,000 per post. Creator Fund payouts are negligible by comparison as those payments scale with views and pay only pennies per thousand. A high ranking of 108 out of 1349 means this creator commands a premium for their influence. They can demand top-of-market rates because they have the leverage to decline offers that do not meet their standards. A buyer should use the $60,000 peak as a ceiling to negotiate against rather than a starting point. The cost per view helps determine if a quote pays for reach or for the name. At 3.9M average views, a $60,000 fee equates to roughly $15.38 per view. This high unit cost suggests that much of the investment goes toward brand equity rather than raw impressions alone. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds perform well and should be your primary target. This format earns a much higher engagement rate than the longer videos, making it worth roughly double the interaction of the 30 to 60 second clips. High original sound usage means this account prioritizes its own brand over riding trending sounds for reach. Captions stay brief at 54 characters to keep the focus on the visual action. Open duet and stitch settings invite other creators to remix and build upon the content. The top video lasted 26 seconds and pulled 13.3M views, which is about 3.4 times the normal reach for this account. It earned over 370 likes for every single comment, showing that it won through passive watching rather than sparking a debate. Average views near 3.9M mark this as an established powerhouse with a large, stable audience. You should focus on high-production consistency to match this level of reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds because they are the most frequent format. No engagement data was provided to determine if these shorter clips perform best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the median frequency. Their low volume is a choice of quality over quantity, as evidenced by their high average view counts. The current pace has remained steady for over eight months. While the consistency grade is solid, the high variance in gap timing indicates that posts do not follow a clockwork schedule. New content typically lands on Wednesday and Friday, while Sunday remains a quiet day. Most uploads occur around 22:00 UTC. Marketers should expect sporadic drops rather than a daily drumbeat of content. You can plan collaborations around the mid-week windows to ensure your brand aligns with their next high-impact release.

Audience & Reach

The account ranks in the top hundred of tracked creators with a follower count over twenty times the median. This position confirms broadcast-scale reach for any single campaign execution. While the like rate is double the median, the engagement indicates a high level of interest per viewer. A brand message here earns a stronger response than average content on other accounts. This audience fits the lifestyle and entertainment category because the high engagement rates confirm a highly receptive viewership at scale.