Zoe LaVerne

Ranking 137 out of 1349 creators puts this account as a giant with 21.5M followers, which is 19.5 times the median size of 1.1M. The growth rate of 170.2K new followers every month is fast for an account that has been active for 10.5 years. While the average view count of 212.4K is in line with what a creator of this size would expect, the like rate of 2.67% falls below the median of 4.93%. The rest of this report covers more specific engagement metrics and content performance trends.

This audience approves less than the platform average. The low like rate puts the creator in the bottom third of ranked profiles. Saves represent the most common action at 0.079% of views. Shares follow as a secondary behavior at 0.041%. Comments occur even less frequently at 0.031%. These percentages rank saves as the primary intent, followed by shares and then discussion. With 168 saves, 86 shares, and 67 comments per video, the data shows an audience that prefers personal archiving over public conversation. Brands should focus on evergreen content worth keeping rather than community building. Reach is erratic due to a high consistency coefficient of 0.66. Only two videos reached double the average views, while zero reached five times the average. This indicates inconsistent growth patterns and unpredictable reach. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their large reach. With 21.5M followers, they likely command a brand fee between $40,000 and $70,000 per post. This high value stems from the fact that sponsorship pay scales with follower counts while Creator Fund payouts scale only with views. The Creator Fund pays mere pennies per thousand views, making it an insufficient primary income source for a creator of this size. Their rank of 137 out of 1349 puts them in a position of power where they can command a premium and decline low-value briefs. Because the engagement rate sits below the median, buyers should target the lower end of the estimated band to ensure value. A cost per view check helps verify if a quote pays for reach or just the name. At $40,000, the cost per view is roughly $0.19. This figure allows brands to see if a high price tag is justified by the 212.4K average views. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this account since most posts stay under 15 seconds. Create content in this short window to capture engagement that triples when moving from longer formats to a five-second clip. Original audio appears on roughly 70% of videos, meaning the creator prioritizes a signature brand feel over the reach of trending sounds. Captions are very brief at an average of 12 characters to keep the focus on the visual. Closing off duets and stitches ensures the content remains a private lane for the creator alone. The standout clip lasted only 5 seconds and pulled 3.3 times the normal reach. It earned 108 likes for every comment, showing that fast, passive consumption beats deep discussion in this niche. Average views of 212.4K confirm a large established following where steady presence matters more than chasing new growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since they make up 69 percent of the content. This is the most common length and matches the average of 13 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a high volume well above the field median with consistent output. They produce nearly six videos per week while the average creator posts less than two. This rapid pace has been established over several weeks and shows a clear commitment to frequency. While the consistency grade is solid, the higher variance in gap timing suggests some fluctuations in the exact spacing between uploads. Their large follower base and high average views confirm they are a top-tier account despite any minor irregularities in their daily schedule. New content typically lands on Thursday and Friday, while Sunday remains the quiet day. The busiest hour for new posts is 01:00 UTC. Marketers can rely on a dependable drumbeat of content for campaign planning. You can expect frequent new posts throughout the week to support your tie-in.

Audience & Reach

The account sits at a top-of-field rank with a multiple of nineteen point five over the median. This positioning indicates that a single campaign will reach an audience of broadcast scale rather than a niche segment. While the reach is wide, the like rate falls below half of the median percentage. A lower engagement ratio suggests the content reaches many people but generates less interaction per view for a brand message. This profile fits the Beauty category because the high follower rank provides reach while the low like response indicates a high-volume distribution model.