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This creator ranks 136 out of 1349 tracked accounts and holds 21.6M followers, which is 19.6 times the median follower count to establish them as a giant in the field. The account has gained roughly 239.5K followers every month over its 7.5 year lifespan, marking growth that is fast for an account of this age. A catalogue of 1.6B total plays and 163.2M total likes indicates a large established presence. The 4.9M total shares suggest high word of mouth movement while the 6.9M total saves indicate that the content provides consistent rewatch value for the audience. The average view count of 288.7K per video is in line with what an account of this size would predict. The 10.20% like rate more than doubles the 4.93% median, confirming that the audience is highly engaged with the content they see. The rest of this report breaks down the specific engagement metrics and audience demographics to help you refine your strategy.

This audience approves of content at more than double the median rate, ranking 240 out of 1349 creators. High like rates indicate strong initial sentiment and approval from viewers. This positive reception creates a stable foundation for brand entry. The data reveals high intent to return through saves at 0.431% and downloads at 0.071%. Saves are the most frequent action among these metrics, followed by shares at 0.309%, then comments at 0.076%. The raw counts show 205 downloads, 1.2K saves, 891 shares, and 220 comments per video. Saving and downloading outpace word-of-mouth sharing and active discussion. This audience treats the content as a reference tool or keeper item rather than a conversation starter. Brands should position products as useful tools that viewers will want to revisit. The reach shows low consistency with a coefficient of 3.46, indicating erratic performance across the 210 videos. Only 7.6% of posts reached the 2x average mark, while only 2 videos hit the 5x threshold. This suggests a smaller group of high performers rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large following. A brand campaign could command between $150,000 and $300,000 per post based on a 21.6M follower count. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. While the fund scales with views, sponsorship fees scale with audience size to reward the brand for access to a large, established community. The high rank of 136 out of 1349 means this creator commands a notable premium over average accounts. They can choose which projects to accept while smaller creators must accept most offers. A high like rate suggests their audience is highly engaged and adds extra value to the brand placement. This status allows them to charge at the top end of the estimated range. A cost-per-view check shows a price point of roughly $0.52 to $1.04 per video. This calculation helps a buyer determine if a quote pays for actual reach or just the fame of the name. If a brand pays near the top of the range, they are paying for the influence of a top ranked creator. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed as most posts land under 15 seconds. Longer videos between one and three minutes earn a much higher engagement rate of 13.31% compared to 10.3% for the 30 to 60 second bracket. Choose the longer format to gain roughly 30% more engagement per view than the medium-length clips. Focus on extended storytelling rather than quick clips to maximize interaction. Original audio appears in over 80% of the content. This choice sacrifices potential reach from trending sounds to build a distinct brand identity. Captions stay brief at an average of 43 characters, providing minimal context for each clip. Disabled duet and stitch settings keep the focus strictly on this account rather than inviting others to remix. The standout video lasted 20 seconds and reached 12.1 million views, which is about 42 times the normal reach for a post here. It gathered over one million likes against only 5.6k comments. This ratio shows that the content won through quick taps rather than starting active debates. Average views of 288.7k indicate a large and established following. The goal is not to find a new audience but to maintain steady engagement with an existing fan base. High volume remains the baseline for this account regardless of specific creative tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 112 total entries. These shorter clips do not perform as well as the 1 to 3 minute videos which have a higher engagement rate of 13.31%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a volume far exceeding the field median with high-frequency output. They produce over thirty videos weekly compared to the average of less than two. This rapid pace is backed by a top-tier follower rank and strong average views, making them a powerhouse for consistent content. While their recent activity has only been measured over forty-five days, the sheer volume suggests a deliberate strategy. The high consistency variance indicates that while they post frequently, the exact timing between uploads varies well. You can expect a steady drumbeat of new content to support a campaign. New posts land most often on Sunday and Monday, with a quiet period on Saturday. Most content drops during the 20:00 UTC hour. Marketers can plan for high-frequency visibility, specifically targeting Sunday and Monday for peak fresh content alignment.

Audience & Reach

The account ranks 136 out of 1349 followers and holds a 19.6x multiple over the median creator. This positioning confirms broadcast-scale reach for any campaign. Engagement remains high as the like rate sits more than double the median percentage. A brand message will earn a stronger response from viewers compared to typical accounts in this category. Italian viewers make up 97% of the audience, while Polish and Spanish segments comprise only 1% each. Brands can effectively reach the Italian market but cannot rely on Poland or Spain for any global objectives. The total lifetime footprint covers 1.6 billion plays across the back catalogue. A brand tag will appear alongside content that has already been viewed over a billion times rather than appearing as a fresh start. This audience fits the entertainment category because the high like response and broadcast-scale size support wide distribution.