Foodies

Ranking 140 out of 1349 tracked creators makes this account a giant that holds 21.4M followers. This total puts it at 19.4 times the median follower count of 1.1M for the typical creator on our platform. The growth trajectory is fast as the profile adds 272.7K new followers every month despite being 6.5 years old. A lifetime footprint of 4.1B total plays and 246.3M total likes establishes a large historical presence across its entire catalog. The 26.0M total shares indicate a high volume of word of mouth movement while the 23.8M total saves prove that the content has substantial keeper value for a brand audience. A like rate of 5.95% exceeds the 4.93% median, confirming that the engagement quality is higher than expected for this scale. The average of 2.5M views per video is in line with what an account of this size should produce. The following report breaks down the specific content pillars driving these metrics.

This audience approves of content at a higher rate than the platform median, ranking 580 out of 1349 creators. This indicates a high level of baseline sentiment and positive reception for the brand's aesthetic or message. The data reveals a clear hierarchy of intent behind the interactions. Shares are the most frequent action at 0.628%, followed by saves at 0.575%, then downloads at 0.062%, with comments trailing at 0.034%. These figures correspond to 15.7K shares, 14.3K saves, 1.5K downloads, and 843 comments per video. The high share and save rates compared to the low comment count show a community that values personal curation and advocacy over public conversation. Brands should prioritize content designed for long-term utility or social distribution rather than seeking immediate dialogue in the comments. Reach is inconsistent across the 161 videos. Only 20 videos hit the 2x average mark, while only 4 reached the 5x threshold. A consistency coefficient of 1.76 reflects erratic reach patterns rather than a steady growth curve. This suggests that while specific pieces may catch on, the audience is not consistently engaged by every post. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this account due to the large follower base. A creator with 21.4M followers can command a sponsorship fee between $50,000 and $100,000 per post. This high ceiling exists because brand deals scale with total audience size while the Creator Fund pays only pennies per thousand views. While view counts generate some revenue, the payout is negligible compared to the premium brands pay for access to a large, engaged community. A rank of 140 out of 1349 places this creator in a tier that commands a notable premium. They are not a budget option but a high-authority name that can turn down low offers to maintain brand prestige. Their 5.95 percent like rate suggests higher engagement than the average, justifying fees at the top of the estimated range. A buyer should use the $100,000 upper limit as a starting point for negotiation. At 2.5M average views, a quote near the top of that band indicates a price driven by name recognition rather than raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips drive better engagement on this account. Content lasting between one and three minutes earns an 8.3% engagement rate while videos under thirty seconds only hit 5.01%. This means longer content performs roughly sixty percent better than shorter clips per view. Use the longer format as your standard to capture more active interest from the audience. Original audio appears on most posts, which prioritizes a consistent brand identity over the reach of trending sounds. Captions stay brief at an average of 55 characters to keep the focus on the visual content. Disabling both duet and stitch features keeps the feed closed off to others who might try to remix or react to the clips. The top video lasted 22 seconds and reached 38.5 million views, which is over fifteen times the normal reach for this account. It earned 1.3 million likes against only 2.9k comments. This ratio of 469 likes per comment shows that the clip won through passive watching rather than sparking a conversation in the comments. Average views sit at 2.5 million, meaning this is a large established audience rather than a growing niche account. Strategy should focus on maintaining high production value for a large base rather than trying to find a new one. The scale of the reach means every post already reaches millions regardless of minor tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds with 62 instances recorded. This preferred length performs better than the 15 to 30 second category which has a lower engagement rate of 5.01%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite a posting rate below the field median. Their content ranks in the top percentile for reach while maintaining a deliberate, slow pace of production. This established pattern has remained stable for nearly three years. The inconsistent gap between posts suggests a non-linear schedule rather than a set calendar. You can expect high-quality drops rather than a steady daily stream. New content most frequently appears on Thursday and Friday. Monday is the quietest day for new uploads. Plan your campaign around these specific days to align with their primary posting windows.

Audience & Reach

The creator holds a top-of-field rank with a follower count nearly twenty times the median. This scale provides a brand with reach that functions at a broadcast level for any single campaign. Localized content is concentrated entirely within the United States market. While this allows a partner to reach American consumers effectively, they cannot rely on this profile to capture audiences in other regions. The like response sits above the median by over one percentage point. This indicates that brand messages will likely earn a stronger engagement signal from viewers than the average creator. Content has accumulated billions of plays across the back catalogue. A sponsored post appearing here sits alongside content that has already been viewed billions of times rather than starting as a new entry for the audience. The profile fits the food and beverage category. This alignment works because the high like response indicates an engaged audience interested in culinary content at a broadcast scale.