Mister Mainer

This creator ranks 138 out of 1349 tracked accounts and holds a follower count that is 19.5 times the median size of 1.1M, making this account a giant in the field. The growth trajectory is fast as it adds 313.4K followers every month despite being active for 5.7 years. A total catalogue of 2.6B plays and 312.7M likes indicates a deep level of engagement across its entire history. The 45.1M shares suggest a high volume of word of mouth distribution while the 25.6M saves indicate that the content has substantial rewatch value for a brand partner. The average view count of 807.2K is in line with what an account of this size would predict. The like rate of 11.86% exceeds the 4.93% median, which confirms the audience is highly active and responsive to the content produced. The following report breaks down these engagement metrics and audience demographics in further detail.

This audience approves of content at more than double the median rate, ranking 140 out of 1349 creators. High approval signals strong initial resonance with the core message. Shares are the most frequent action at 1.71% per view, followed by saves at 0.97%. Comments reach a smaller group at 0.081% while downloads sit at 0.047%. The audience generated 652 comments, 13.8K shares, 7.8K saves, and 379 downloads. Advocacy through sharing runs hot while direct conversation and save-to-device actions run cold. Brands should prioritize content that triggers word-of-mouth rather than community discussion. Reach is erratic with a consistency cv of 2.18. While 33 videos hit the 2x average, only 11 reached the 5x mark. This audience acts as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the vast majority of income for this creator due to their large reach. A follower count of 21.5M suggests a high earning potential between $100,000 and $250,000 per campaign. Creator Fund payouts rely on views and pay only pennies per thousand impressions. This mechanism makes it a poor primary revenue stream compared to brand partnerships that scale directly with the size of the audience. A top rank of 138 out of 1349 means this creator commands a premium for their influence. They can demand higher rates or decline low-value briefs because of their established status. Their high like rate also positions them at the upper end of the expected pay range. A buyer should view the $100,000 to $250,000 band as a starting point for negotiation rather than a fixed fee. The cost per view helps determine if a brand is paying for reach or for the creator's fame. Dividing the upper sponsorship estimate by 807.2K average views results in a cost of roughly $0.31 per view. This figure allows buyers to check if a quoted rate aligns with actual engagement levels. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed with 101 videos under 15 seconds. Choosing the 15 to 30 second window yields a much higher engagement rate than the 30 to 60 second option. This specific jump in performance means the shorter format is worth more per view than the medium length content. Focus on clips under 30 seconds to capture the highest level of interaction. Original audio covers nearly 80% of the feed. This choice prioritizes a unique brand identity over the easy reach provided by trending sounds. Captions average 97 characters, providing enough text to frame the video without becoming distracting. Turning off duets and stitches keeps the focus entirely on the primary content rather than inviting remixes. The standout post lasted 73 seconds and hit 22.5 million views. That figure represents a large jump of nearly 28 times the normal reach for this creator. It earned 2.7 million likes against just over 10k comments. The high ratio shows that viewers preferred quick taps and passive watching over starting conversations in the comments. Average views stay around 807k despite the large follower count. This indicates a stable, established presence rather than a series of random breakouts. Content strategy here should focus on maintaining this consistent floor of engagement. The account maintains steady volume for its audience regardless of specific stylistic changes.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 101 uploads in that category. The 15 to 30s range performs best for engagement at 14.97%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post above the field median with a high follower rank. They maintain a steady volume of content that exceeds the average frequency of other creators. This habit has been established for nearly three years to ensure it is a durable routine. While their consistency grade is low, the pace remains frequent enough for reliable planning. You can expect new content to land primarily on Monday and Friday. Thursday is the quietest day for uploads. Most posts appear around 23:00 UTC. Marketers can rely on this dependable drumbeat of posts rather than sporadic drops. You should time your campaign tie-ins for the heavy volume on Mondays and Fridays.

Audience & Reach

The account holds a top-of-field rank with a multiple of 19.5 times the median follower count. This scale provides a brand with broadcast-scale reach for any single campaign. High engagement levels place the like response more than double the median rate. A high ratio means a sponsored message earns stronger engagement from viewers compared to average creators. The audience sits in one primary market with a 99% share from the United States. While the content reaches American viewers effectively, a brand cannot count on the Canadian market for a global campaign. Total plays across the archive reach 2.6 billion. This depth means a brand tag appears alongside content that has already been watched billions of times rather than as a fresh start. This audience fits the entertainment category because the high like response and top-of-field rank indicate a large, highly engaged following.