Kai Cenat

Kai Cenat

@kai_cenat

Joined 2019-12-18

21.8M

Followers

29

Following

192.4M

Total Hearts

85

Videos

2.3M

Avg Hearts/Video

lifetime average

12.05%

Engagement Rate

6.5y

Account Age

278.8K

Followers/Month

lifetime average

2.5M

Hearts/Month

lifetime average

1.1

Videos/Month

lifetime average

We also record @kai_cenat's follower count over time. See the @kai_cenat TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Kai Cenat (@kai_cenat) is a verified gaming TikTok account with 21.8M followers and 85 videos. That ranks 134 of the 1,349 accounts with a TKMetrics report by followers, 19.8x the median account. Since it was created 6.5 years ago it has averaged 278.8K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2019-12-18
Verification Yes
Profile language (app setting) EN
Follower Ratio 750K:1

Data Summary

Videos Analyzed 85
Avg Plays per Video 18,855,467
Avg Likes per Video 2,202,154
Engagement Rate 12.05%

Engagement Analysis

Based on 85 videos

Across the 85 videos we analysed (Jun 16, 2020 to Jun 8, 2026), the average video got 18.9M plays and 11.7% of viewers liked it, 2.6x the 4.5% median like rate of the creators we track. Saves (0.70% of views) outnumber shares (0.29%); comments are 0.08%.

18.9M

Avg Plays/Video

2.2M

Avg Likes/Video

15.3K

Avg Comments/Video

55.3K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 85 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 85.

20.7M

Median plays, top 60 videos

2.1M

Median likes, top 60 videos

37.0M

75th percentile plays

95.3M

Top Video

104.47

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

1,602,714,722

Total Plays

187,183,114

Total Likes

1,301,778

Total Comments

4,702,260

Total Shares

11,279,905

Total Saves

Engagement Ratios

@kai_cenat turns 11.7% of views into likes, 0.70% into saves and 0.29% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

11.68%

Likes / Views

0.08%

Comments / Views

0.29%

Shares / Views

0.70%

Saves / Views

Viral Hit Rate

16.5% of this account's videos beat its own average views by 2x, a breakout rate higher than 93% of the creators we track. The 5x figure is the same measure at five times the norm.

16.5%

2x Avg (14 of 85)

1.2%

5x Avg (1 of 85)

Consistency Score

@kai_cenat's view count swings by a CV of 1.10, steadier than 85% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

C

CV: 1.10

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 18.9M views/video, and about 1.3 videos a month (its posting rate in this sample)

$855 – $2,137

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (8 of 85 analysed videos, with 9% of their views)

Sponsorship Value (Est. Per Post)

Based on 21.8M followers

$108,781 – $261,076

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 85 videos

14 of the 85 videos (16.5%) passed twice the average plays and 1 passed five times it. Plays are mixed from one video to the next (consistency grade C). 21 of 85 videos are under 15 seconds and 8 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

35s

Average Duration

<15s
21
15-30s
29
30-60s
27
1-3min
7
3min+
1

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

85.9%
73 of 85

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 12.05% engagement rate above divides all likes, comments and shares by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration Videos Avg Engagement
<15s 21 9.95%
15-30s 29 10.76%
30-60s 27 10.79%
1-3min (best) 7 11.15%
3min+ 1 8.87%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 85 videos

The account posts 0.3 videos a week, most often on Wednesday and Saturday and most around 22:00 and 23:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 0.3
Avg Gap Between Posts 623.7h
Data Range Jun 16, 2020 to Jun 8, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday
16
Saturday
14
Tuesday
13
Sunday
13
Friday
11
Monday
10
Thursday
8

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most often on Wednesday and Saturday with a peak at 23:00 UTC.

Top Videos

Top 60 by play count

381.8M

Combined Plays (Top 5)

49.2M

Combined Likes (Top 5)

76.4M

Avg Plays per Top Video

Nov 10, 2024

Good luck

95.3M

Views

13.7M

Likes

61.9K

Comments

557.3K

Shares

593.3K

Saves

⏲ 11s ♪ Original sound Good luck Charlie – GoodluckCharlie
Nov 14, 2024

(No caption)

81.0M

Views

10.2M

Likes

32.6K

Comments

160.9K

Shares

596.7K

Saves

⏲ 21s ♪ original sound - nyasaudios
Nov 02, 2025

#kaicenat

76.9M

Views

8.4M

Likes

144.6K

Comments

400.7K

Shares

402.7K

Saves

⏲ 15s ♪ original sound - rnb_editss – .
Jan 04, 2024

(No caption)

66.5M

Views

9.4M

Likes

28.1K

Comments

44.6K

Shares

720.1K

Saves

⏲ 15s ♪ Cha Cha – ZEDDY WILL
Jan 13, 2026

New video up on YouTube

62.2M

Views

7.6M

Likes

78.8K

Comments

385.5K

Shares

615.3K

Saves

⏲ 34s ♪ original sound - kai_cenat – Kai Cenat

55 more top videos for @kai_cenat

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

facts (4) new (3) days (3) crazy (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

34 unique sounds
original sound - kai_cenat - Kai Cenat 49x
original sound - thastona - steveglover69 2x
original sound - qxotethoughts -  2x
original sound - rnb_editss - . 1x
Make It Shine - ❄ DISNEYLYRICS ❄ 1x
Original Sound - Unknown 1x
Swimming - Flawed Mangoes 1x
Tu Ja Sabe o Que Eu Faço Lá No Meu Barraco - MC Nego da Marcone & Selminho DJ & DJ Denilson o clínico 1x
original sound - incogoris - Izaiah 1x
tv off - Kendrick Lamar 1x

What the numbers say

Strengths

  • + Like rate 11.7%, 2.6x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.70% of views) 2.4x as often as they share them
  • + Verified account

Watch-outs

  • ~ Only 8 of 85 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @kai_cenat

How many followers does @kai_cenat have on TikTok?

@kai_cenat has 21.8M followers on TikTok.

What is @kai_cenat's TikTok engagement rate?

@kai_cenat has an engagement rate of 12.05% based on their recent videos.

How much does @kai_cenat earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @kai_cenat's estimated Creator Rewards earnings are $855 - $2,137 per month (only videos over 1 minute earn), with estimated sponsorship value of $108,781 - $261,076 per post.

How many TikTok videos has @kai_cenat posted?

@kai_cenat has posted 85 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @kai_cenat's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 85 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @kai_cenat TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/kai_cenat-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.