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This account ranks 745 out of 1349 tracked creators and holds 740.3K followers, making it a mid-tier name with a follower count that is 0.7 times the median of 1.1M. Growth is steady as the profile gains 14.9K followers per month over its 4.1 year lifespan. While average views reach 790.2K, the like rate of 1.55% falls below the 4.93% median. The rest of this report breaks down the engagement patterns and audience retention metrics.

This audience approves less than the platform average at a 1.55% like rate. This puts the account in the bottom quartile of engagement rankings. The data shows high intent for distribution over community interaction. Shares are the most frequent action at 0.419% with 3.3K counts, while saves follow at 0.246% and 1.9K counts. Comments occur at a much lower rate of 0.051% with 404 total. The audience treats content as information to pass on rather than a topic for discussion. Brands should expect high reach through word-of-mouth but low direct engagement from followers. Reach is inconsistent and unpredictable. Only 8.1% of the 37 videos reached the 2x average threshold, while only 2 videos hit the 5x mark. A coefficient of variation of 3.77 confirms that views fluctuate wildly between posts. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. With 740.3K followers, they can expect to command between $5,000 and $12,000 per campaign. This is because sponsorship pay scales with follower count while the Creator Fund pays only pennies per thousand views. The rank of 745 out of 1349 places this creator in a position where they are a value buy for brands. Unlike top-ranked creators who command premiums and can decline briefs, this creator sits below the median and serves as a more accessible option. The quoted range acts as a ceiling to bargain under rather than a fixed salary. A cost per view of $0.015 suggests that high quotes from this creator would be paying for their name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the sixty-second range where most clips reside. Focus your production on this middle duration to match the established rhythm of the account. Original sound dominates nearly every post, a choice that prioritizes a consistent brand identity over the reach of trending tracks. Captions average 117 characters to provide necessary context without being too brief. Open settings for both duets and stitches invite other creators to remix and build upon the content. The top video hit 17.8 million views, reaching about 22.5 times the normal audience. It lasted 78 seconds and earned 280.4K likes against only 5.4K comments. This high ratio of 52 likes per comment shows that the content won through passive watching rather than sparking debate. Average views near 790k confirm this is a large, established account with a stable reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 180 seconds as these two categories make up most of the content. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

The content rhythm for @yournews12 is erratic. While the account maintains a large follower base and high average views, its posting frequency falls below the field median with inconsistent gaps between uploads. This behavior has persisted for over five months but lacks a predictable cadence due to a poor consistency grade. Content typically lands on Monday and Tuesday, while Friday remains the quietest day of the week. The most frequent upload hour occurs at 23:00 UTC. Marketers should prepare for sporadic drops rather than a dependable drumbeat of posts. Because the schedule is inconsistent, you should aim to align tie-ins with the Monday or Tuesday windows when new content is most likely to appear.

Audience & Reach

The audience size sits at a 0.7x multiple of the median creator. This indicates that while individual videos reach many people, the core follower base stays below the typical scale for the tracked category. Because the account is not ranked in the top of the field, a single campaign will have limited reach compared to a broadcast-scale partner. The like response falls well below the median rate. Such a low engagement ratio suggests that while the content reaches many eyes, the message lacks the stickiness required for high interaction. This means a sponsored post might gain views but will likely see a lower conversion of active engagement from those viewers. The account fits the news and current events category because the high play counts against a smaller follower base suggest a distribution model based on information sharing rather than community building.