وفـاء | Wafa

This account ranks as a mid-tier name with 730,500 followers, which is slightly below the median follower count of 1.1 million for tracked creators. Growth has been slow given the age of the account at 6.5 years and its acquisition of 9,400 followers every month. Average views reach 6.0M per video, which is high for an account of this size. However, the like rate of 3.18% falls below the median of 4.93%, suggesting that while the content reaches a wide audience, it generates less active engagement than expected. The rest of this report covers specific content performance and engagement trends.

This audience approves less than usual compared to the platform median, ranking 890 of 1349 for like rates. High share and save counts suggest strong intent to keep and circulate content rather than just passive viewing. Shares are the most frequent action at 0.575% followed by saves at 0.479%. These behaviors outperform the 0.067% comment rate. The raw figures of 34.6K shares and 28.9K saves against 4.1K comments show that viewers prefer to share content with others or archive it for themselves instead of engaging in public discussion. Brands should focus on high-utility content that people want to save as a reference. Reach is inconsistent, with a coefficient of variation of 1.7. Only four videos hit the 2x mark and two reached the 5x threshold. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a follower count of 730.5K, they can command a brand fee between $12,000 and $24,000 per post. This income source is far more lucrative than the Creator Fund because it scales with total reach and influence. The Creator Fund pays only pennies per thousand views, whereas brand partnerships capture a premium for the creator's established audience. A rank of 748 out of 1349 places this creator in a position where they are considered a value buy rather than an elite authority. Because they sit below the median rank, the $24,000 upper limit should be viewed as a ceiling to negotiate under rather than a fixed salary. A lower like rate of 3.18 percent suggests their audience is passive, which gives buyers more leverage during negotiations. The cost per view sits at roughly $0.004 based on the higher end of the sponsorship band. This metric helps a buyer determine if a quote pays for actual reach or just for the name. These are modelled estimates from public metrics, not disclosed earnings.

Content thrives in the sixty to 180 second range where the vast majority of posts live. Focus on these longer clips to match the established flow of the account. Original audio covers nearly every post, a choice that prioritizes a unique brand identity over the reach of trending songs. Captions average 90 characters to provide context without distracting from the visuals. Enabling duets and stitches on most videos invites other creators to interact with the content. The standout video lasted 127 seconds and earned 7.1 times the typical reach for this creator. It gathered 1.0 million likes against 31.6k comments, showing a balanced ratio between passive watching and active discussion. Average views of 6.0 million mark this as an established account with high volume rather than a small niche project.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 to 180 seconds with 28 out of 32 videos in this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post above the field median with a consistent volume of content. While their consistency grade is low due to irregular gaps between posts, their output remains high enough to provide a predictable presence for a brand. This pace has been established over several months. Most new videos land on Monday and Tuesday around 22:00 UTC. Wednesday is the quietest day for new uploads. Marketers can expect regular content drops rather than sporadic updates. You should time your campaign tie-ins for the Monday and Tuesday windows to align with their most frequent posting days.

Audience & Reach

The audience size sits below the median follower count for tracked creators at a 0.7x multiple. This indicates that while individual videos may gain views, the account lacks the reach of a broadcast-scale profile. A single campaign will target a niche group rather than a wide population. The like response falls well below the average rate of nearly five percent. This suggests that the content reaches many people but fails to generate high engagement levels per viewer. A brand message may struggle to gain traction with this specific audience. This creator fits the entertainment category because the lower like response and smaller follower rank suggest a passive viewing experience rather than an active community interaction.