Clavicular

This account ranks 742 out of 1349 creators and holds a follower count that is 0.7 times the median size. It is a mid-tier name. The growth trajectory is fast, as it has gained 74.0K followers every month over its 0.8 years of existence. Average views are 3.9M per video, which is well above what a follower count of 753.2K would predict. However, the like rate of 3.88% falls below the median of 4.93%. The rest of this report explores deeper engagement metrics and content consistency.

The audience approves less than the average viewer because the 3.88% like rate falls below the 4.93% median. This puts the creator in rank 797 of 1349 for initial approval. Saves represent the most common action with a 0.23% rate, followed closely by shares at 0.213%. Comments occur less frequently at 0.032% while downloads are non-existent. These figures correspond to 9.1K saves, 8.4K shares, and 1.3K comments across the content. High save and share rates indicate high intent for reference and word of mouth spread despite lower immediate interaction. Brands should treat this as a community that treats content as a resource to keep or pass on rather than a conversation piece. Reach is inconsistent with a consistency coefficient of 0.51. Only 2 videos out of 35 reached the 2x average, and zero videos hit the 5x mark. This suggests unpredictable growth patterns for partners. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high follower count. A brand partnership for an account with 753.2K followers typically falls between $10,000 and $15,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of the audience size. The ranking of 742 out of 1349 places this creator below the median for total followers. This position makes them a value buy for advertisers rather than a premium name that can demand top market rates. The $15,000 upper limit serves as a ceiling to bargain under during negotiations. A cost per view calculation based on 3.9M average views suggests a price of roughly $0.004 per view. This figure helps buyers determine if a quote pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed. Most posts hit this mark, and it generates a much higher engagement rate than the 15 to 30 second bucket. Focus on sub-15 second content to capture the attention of this specific audience. Original audio dominates nearly all uploads, choosing brand identity over the reach of trending sounds. Captions stay extremely brief at about 10 characters, ensuring the visual takes center stage. Open duet and stitch settings invite other creators to remix the footage. The top post ran 12 seconds and pulled 9.9 million views, roughly 2.5 times the usual reach. It earned over 500k likes against only 3.6k comments, showing a heavy tilt toward quick taps over discussion. This indicates that the clip won through passive watching rather than sparking a debate in the replies. Average views of 3.9 million mean this account has already built a large following. You should aim for high-volume consistency to maintain such a large reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as 27 out of 35 videos fall into this category. The average video length is 11 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because their posting frequency exceeds the field median with a consistent enough cadence to support steady planning. They post over twice weekly and maintain an average gap between uploads that is shorter than most creators in the space. While the variance in their posting intervals suggests some flexibility in timing, they have maintained this pace for several months. The account ranks well in terms of total views relative to its follower count. New content typically lands on Thursday and Sunday. Tuesday is the quietest day for new uploads. Most posts appear around 03:00 UTC. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should aim to time tie-ins around the weekend peaks when fresh content most frequently appears.

Audience & Reach

The account sits below the median size for tracked creators at a 0.7x multiple. This positioning means a single campaign will reach a more concentrated group rather than a broadcast-scale audience. The like response falls below the median rate by over one percentage point. A lower engagement ratio suggests that while views are high, the core message of a sponsored post may have less impact per viewer. This creator fits the entertainment category because the low like rate combined with the sub-median follower count indicates an audience that consumes content rapidly without high levels of interaction.