NalaRay

This account ranks 747 out of 1349 tracked creators and holds a follower count that is 0.7 times the median size of 1.1M. This makes it a mid-tier name on the platform. The creator gains 18.5K followers every month, which indicates steady growth for an account that has been active for 3.3 years. While average views reach 1.7M per video, the like rate of 9.74% is much higher than the median of 4.93%. This suggests a highly engaged audience that interacts with content more frequently than typical users at this scale. The rest of the report covers deeper engagement metrics and content performance trends.

This audience approves content at nearly double the platform median of 4.93%. This high approval rate ranks in the top 20% of creators. Shares are the dominant behavior with a 0.733% rate, followed by saves at 0.502%, then comments at 0.088%. These figures represent 12.4K shares, 8.5K saves, and 1.5K comments across the content. The audience prioritizes word-of-mouth distribution and reference value over active discussion. Brands should expect high advocacy rather than community conversation. Reach is inconsistent with a 4.61 consistency score. Only one video hit the 5x peak while another cleared the 2x mark. This indicates sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high engagement levels. With 732.3K followers, they likely command a brand fee between $6,000 and $10,000 per post. The Creator Fund pays much less because it scales with views at a rate of only pennies per thousand. Sponsorshiper income is more stable since it links directly to the total follower count rather than fluctuating view counts. Their rank of 747 out of 1349 puts them in a position where they are a value buy for brands. They sit below the median ranking, meaning their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. A high like rate suggests they can command the top end of that range. At 1.7M average views, a quote above $0.005 per view indicates a buyer is paying for the specific name rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed. Choose these shorter durations to capture a much higher engagement rate than the longer pieces. The gap between short and long content means your reach could be roughly double if you stick to the sub-15 format. Original audio covers most posts, showing a preference for brand identity over the easy reach of trending tracks. Short captions around 23 characters keep the focus on the visual. Open duet and stitch settings invite others to remix the content as part of the community. The top video lasted 78 seconds and reached 24.5 times the normal audience. It earned roughly 111 likes for every comment, which indicates it won through passive watching rather than active debate. Average views near 1.7 million mean this account already maintains a large, steady reach. Your strategy should focus on consistent volume to maintain such a high floor of visibility.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 15 out of 28 videos in this range. No engagement data is provided for these specific lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the field median. Their output is less frequent than most creators, but their high average views indicate that each post carries substantial weight. This pace has remained consistent for over seven months. The high consistency coefficient and lower grade suggest an erratic rhythm rather than a clockwork schedule. New content typically lands on Wednesday and Friday with a peak upload time of 23:00 UTC. Sunday is the quietest day for new posts. Marketers should expect sporadic drops rather than a steady weekly drumbeat. You can plan your tie-ins around the mid-week and weekend peaks to align with these specific release windows.

Audience & Reach

The audience size sits at a 0.7x multiple of the median creator. This means a single campaign will reach a targeted niche rather than achieving broadcast-scale distribution. Because location data is not available, it is impossible to determine if the followers concentrate in one region or spread across several. A like response nearly double the median indicates high engagement per view. A brand message here earns more engagement from each viewer compared to the average creator on the platform. This profile fits the beauty and personal care category because the high like rate suggests a highly engaged audience for visual products.