pauli_1537

This account ranks 740 out of 1349 tracked creators and holds a follower count that is 0.7 times the median size. It is a mid-tier name. The growth rate of 14.1K followers per month indicates steady progress for an account that has been active for 4.5 years. While average views sit at 476.9K, the like rate of 9.71% comfortably exceeds the median of 4.93%. This high engagement relative to the follower count suggests a loyal and active audience. The rest of this report covers detailed content performance and engagement trends.

This audience approves of content at double the median rate, ranking 289 out of 1349 creators. The data shows high advocacy through shares and intent to return via saves. Shares reach 1.318% while saves sit at 0.976%. These behaviors outperform the 0.033% comment rate of 155 per video. While 6.3K shares and 4.7K saves prove high external distribution and keeper value, the low comment count suggests a passive conversation level. Brands should prioritize content that encourages sharing over community discussion. Reach is inconsistent with a coefficient of variation of 4.17. Only 2 videos hit the 5x average while 2 reached the 2x mark across 37 total posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their high engagement levels. They likely command between $5,000 and $12,000 per campaign based on a follower count of 762.5K. This income far exceeds the Creator Fund rewards. While the fund pays mere pennies per thousand views, sponsorship rates scale with audience size to provide much higher returns. Their rank of 740 out of 1349 places them in a position where they are a value buy for brands. They sit below the median follower count, meaning their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. A high like rate suggests they can lean toward the top of that range. A cost per view of $0.10 to $0.25 helps a buyer check if a quote is paying for pure reach or for the specific influence of their name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed. You should favor this length because it captures the bulk of the audience while avoiding the drop in engagement seen in longer formats. The gap between these short clips and any longer content is large since no videos over thirty seconds appear in the recent history. Original audio dominates at a high rate, trading potential trend reach for a consistent brand identity. Captions are extremely brief at five characters, meaning the visual content must do all the heavy lifting. Open settings for both duets and stitches invite other creators to interact with the footage. The top video reached 12 million views in just 13 seconds, yielding over 290 likes for every single comment. This high ratio shows that the clip won through passive watching rather than starting a conversation. Average views near 477k indicate an established following where steady growth is the current reality.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as 26 out of 37 recent videos fall into this category. The average video length is 12 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top-tier follower rank despite posting well below the field median. The creator has established a durable pace over more than two years, even if the gap between posts is wide and inconsistent. High average views confirm that each post carries heavy weight rather than relying on volume. New content typically lands on Wednesday and Saturday, with Tuesday being the quietest day. Most uploads occur around 22:00 UTC. A marketer should expect sporadic drops rather than a steady drumbeat of content. Plan your tie-ins for the specific active windows on Wednesday or Saturday to align with these infrequent but high-impact releases.

Audience & Reach

The follower count sits below the median creator average with a multiple of 0.7. This indicates that while content may find sporadic peaks in views, the campaign will reach a more concentrated group rather than a broadcast-scale audience. The like response exceeds the median by nearly double. Such a high engagement rate means a sponsored message will land with much higher impact per viewer compared to standard industry averages. This audience fits the beauty and lifestyle category because the high interaction rate suggests an engaged niche despite the smaller follower base.