Heba Mustafa beauty

Sitting at rank 738 out of 1349 tracked creators, this account is a mid-tier name with 764.1K followers, which is 0.7 times the median follower count. The growth trajectory is slow for an account that has been active for 6.2 years, as it gains only about 10.2K followers per month. Average views reach 336.7K per video, which is a strong figure relative to its total follower size. However, the like rate of 3.06% falls below the 4.93% median. The rest of this report covers detailed engagement breakdowns and content performance trends.

This audience approves less than the typical viewer. The low like rate places the account in the bottom third of the platform average. Saves represent the highest level of intent with a 0.202% rate, followed by comments at 0.103% and shares at 0.067%. These figures correspond to 680 saves, 345 comments, and 227 shares per video. The audience prioritizes personal reference over public conversation or word-of-mouth sharing. Brands should treat this content as a utility that viewers keep for later use rather than a spark for social discussion. Reach is inconsistent across the 27 videos posted. Only 5 videos reached the 2x average mark, and none hit the 5x threshold. A coefficient of variation of 1.24 indicates erratic reach patterns. This is an active audience that consumes content for personal utility rather than casual scrolling.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator rather than the Creator Fund. A follower count of 764.1K suggests a brand deal range of $5,000 to $12,000 per post. This gap exists because sponsorship pay scales with audience size while the Creator Fund pays only pennies per thousand views. A rank of 738 out of 1349 puts this creator below the median follower count. They represent a value buy for brands because they do not command a top-tier premium to decline offers. The quoted range acts as a ceiling to bargain under rather than a set salary. A cost per view of $0.15 to $0.36 helps buyers test if a quote pays for actual reach or just the brand name. These are modelled estimates from public metrics, not disclosed earnings.

The core content lives in the 30 to 60 second range where most videos land. Choosing this duration aligns with the primary volume of the feed. Original audio appears on over 85% of posts, a choice that prioritizes a consistent brand feel over the reach gained from trending sounds. Captions average 47 characters, keeping the text brief enough to support the visual without cluttering the screen. The top video lasted 102 seconds and reached 4.5 times the normal view count for this account. It earned 61.9K likes against 414 comments, meaning it won through passive watching rather than active debate. Average views of 336.7K establish a steady, established presence rather than a small niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 9 videos in this range. No engagement line is provided for these specific lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post nearly three times as often as the field median with a consistent volume of content. This high frequency and rapid posting gap indicate a steady stream that is easy to plan around. While the consistency grade is moderate, the pace has remained stable for over a month. New content typically lands on Wednesday and Thursday, while Sunday remains the quietest day for uploads. The most frequent upload hour occurs at 22:00 UTC. Marketers can expect a dependable drumbeat of posts to support a campaign. You can reliably time brand tie-ins for mid-week windows when new videos are most likely to appear.

Audience & Reach

The audience size sits at a 0.7x multiple of the median creator. This rank indicates that a single campaign will reach a smaller group than the typical creator in this category. Location data is not available for this account. The like response falls well below the median rate. This gap means the content reaches many people but receives less engagement per view than average. A brand message on this channel may struggle to generate high interaction from viewers. The audience fits the beauty category because the follower count and specific interest area align with niche cosmetics products despite the lower engagement rate.