GRAMMYS

Ranking 504 out of 1349 creators, this account sits as a mid-tier name with 3.2M followers, which is 2.9 times the median size of 1.1M. The growth trajectory is steady, adding 42.4K followers each month over its 6.3 year lifespan. While average views sit at 545.9K per video, the like rate of 10.51% more than doubles the 4.93% median. This high engagement rate suggests the content resonates strongly with the active audience despite the lower view count relative to follower size. The rest of this report details specific engagement trends and content performance.

The audience approves of content at more than double the median rate. This high like ratio ranks 213 out of 1349 creators. Engagement data reveals that saves are the most frequent action taken by viewers, followed by shares and then comments. Users recorded 2.2K saves, 984 shares, and 218 comments across their views. The audience shows high intent to return to content as a reference point while they engage in word-of-mouth sharing at a much higher rate than conversation. Brands should prioritize content that serves as a lasting resource rather than a prompt for dialogue. Reach is inconsistent across the catalog. Only 7.9% of 38 videos hit the 2x average mark, with only 3 reaching the 5x threshold. A consistency coefficient of 2.99 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. A follower count of 3.2M suggests an estimated sponsorship band between $10,000 and $32,000 per post. This high-value model stems from brand deals that scale with total audience size. In contrast, the Creator Fund pays only pennies per thousand views. Because the fund relies on volume rather than influence, it cannot compete with the stable income generated by direct brand partnerships. The rank of 504 out of 1349 places this creator in a position where they command a premium over the median. They are not a bargain buy but instead hold enough authority to select specific briefs. A high like rate suggests they sit at the top end of their pricing bracket. Buyers should use the $32,000 figure as a ceiling for negotiations rather than a starting point. A cost per view check shows that a quote near the top of the range means the buyer pays more for the name than for raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds drive the highest engagement on this feed. Most content sits in the 30 to 60 second range, but switching to a shorter format would yield higher interaction rates. This account prioritizes original audio for nearly 79% of posts, choosing a distinct brand voice over the reach of trending sounds. Long captions averaging 164 characters provide deep context for each clip. Open settings for duets and stitches allow other creators to build on this content. The top video lasted 12 seconds and pulled 12.8 times the normal reach. It earned 730.9K likes against only 2.6K comments, meaning it won through passive watching rather than active debate. Average views of over half a million indicate an established presence. This account maintains a high floor for every post, making consistency more vital than sudden growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 21 instances. This category represents the most frequent duration among the 38 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because their high volume of posts per week far exceeds the field median with very short gaps between uploads. This frequent output creates a steady stream of content that allows for easy planning around their activity. While the consistency grade is low, the sheer frequency remains high enough to be reliable. The current pace has only been established for ten days so it is too new to confirm as a long-term habit. New content frequently lands on Saturday and Sunday, with 01:00 UTC being the busiest hour for uploads. Tuesday serves as the quiet day for this account. Marketers can expect a dependable drumbeat of posts rather than sporadic drops. You can time a campaign around the weekend peaks to align with their most active posting windows.

Audience & Reach

The follower count sits at nearly triple the median creator size. This high multiple means a single campaign can reach a wide audience beyond a niche circle. A like rate more than double the median indicates a highly engaged viewer base. Such a strong response suggests that sponsored content will land with impact rather than being ignored by viewers. The account fits the music industry category because the large follower count and high engagement rates suggest an audience that pays close attention to high-profile entertainment content.