GRAMMYS

Q: How many followers does @grammys have on TikTok?

@grammys has 3.2M followers on TikTok.

Q: What is @grammys's TikTok engagement rate?

@grammys has an engagement rate of 14.39% based on their recent videos.

Q: How much does @grammys earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @grammys as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $16,000 - $38,400 per post.

Q: How many TikTok videos has @grammys posted?

@grammys has posted 1.7K videos on TikTok.

@grammys

the world's leading society of music professionals 🎶

www.grammy.com/news/2026-grammys-nominations-full-winners-nominees-list Joined 2019-11-07

3.2M

Followers

341

Following

73.6M

Total Hearts

1.7K

Videos

42.2K

Avg Hearts/Video

lifetime average

14.39%

Engagement Rate

6.3y

Account Age

42.4K

Followers/Month

lifetime average

974.5K

Hearts/Month

lifetime average

23.1

Videos/Month

lifetime average

We also record @grammys's follower count over time. See the @grammys TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

GRAMMYS (@grammys) is a verified music TikTok account with 3.2M followers and 1,746 videos. That ranks 504 of the 1,349 accounts with a TKMetrics report by followers, 2.9x the median account. Since it was created 6.3 years ago it has averaged 42.4K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2019-11-07
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	9.4K:1

Data Summary

Videos Analyzed	38
Avg Plays per Video	171,400
Avg Likes per Video	24,221
Engagement Rate	14.39%

Engagement Analysis

Based on 35 of 38 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 35 videos we analysed got an average of 171.4K plays and 14.1% of viewers liked them, 3.1x the 4.5% median like rate of the creators we track. Saves (0.66% of views) outnumber shares (0.21%); comments are 0.04%.

171.4K

Avg Plays/Video

24.2K

Avg Likes/Video

Avg Comments/Video

361

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 38 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 35 that aren't pinned.

614.7K

Median plays, top 10 videos

32.4K

Median likes, top 10 videos

3.4M

75th percentile plays

7.0M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

20,744,098

Total Plays

2,180,640

Total Likes

8,300

Total Comments

37,392

Total Shares

82,552

Total Saves

Engagement Ratios

@grammys turns 14.1% of views into likes, 0.66% into saves and 0.21% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Top quarter

14.13%

Likes / Views

0.04%

Comments / Views

0.21%

Shares / Views

0.66%

Saves / Views

This shows that viewers prefer to react quickly rather than comment, share, or save.

Viral Hit Rate

8.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 34% of the creators we track. The 5x figure is the same measure at five times the norm.

8.6%

2x Avg (3 of 35)

2.9%

5x Avg (1 of 35)

Measured against the average of the 35 videos that aren't pinned.

Consistency Score

@grammys's view count swings by a CV of 2.99, steadier than 28% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 2.99

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @grammys as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 3.2M followers

$16,000 – $38,400

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 38 videos

3 of the 35 videos that aren't pinned (8.6%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 21 of 38 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

20s

Average Duration

<15s

15-30s

30-60s

1-3min

The account favors videos under 15 seconds with 21 instances. This category represents the most frequent duration among the 38 recent videos.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

78.9%

30 of 38

Posting Patterns & Optimal Timing

Based on 38 videos

The videos we analysed went up most often on Saturday and Sunday and most around 1:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 38 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Saturday

Sunday

Thursday

Monday

Wednesday

Friday

Tuesday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The busiest hour is 1:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#grammys (19) #badbunny (2) #superbowl (2) #leonthomas (1) #jamiefoxx (1) #kaytranada (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

grammy (17) music (13) best (9) won (8)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

25 unique sounds

original sound - GRAMMYS - GRAMMYS 9x

original sound - GRAMMYS 5x

Like This (Lofi) - ProdByDave 2x

som original - lz 1x

Catchy Rock - Evgeny 1x

Epipremnum Aureum NJoy - ciao ciao marigold 1x

original sound - 🐙 1x

Lo-fi hip hop/stylish/chill(1364257) - Jasper Lab 1x

original sound - spedupsounds 1x

original sound - . 1x

What the numbers say

Strengths

+ Like rate 14.1%, 3.1x the 4.5% median like rate of the creators we track
+ Fans save videos (0.66% of views) 3.1x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 2 of 38 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @grammys

How many followers does @grammys have on TikTok?

@grammys has 3.2M followers on TikTok.

What is @grammys's TikTok engagement rate?

@grammys has an engagement rate of 14.39% based on their recent videos.

How much does @grammys earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @grammys as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $16,000 - $38,400 per post.

How many TikTok videos has @grammys posted?

@grammys has posted 1.7K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @grammys's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 38 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @grammys TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/grammys-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

GRAMMYS