UR Drama

This account ranks 1080 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1M, making it a small account. It gains 8.5K followers each month to reach its current total over an age of 1.5 years, which indicates steady growth for this timeframe. While average views reach 802.7K per video, this volume is well above what the follower count predicts. The 2.01% like rate falls below the 4.93% median, suggesting a gap between view counts and active engagement. The rest of this report breaks down content performance and audience demographics.

This audience approves of content at a lower rate than the platform average. The 2.01% like rate ranks 1125 out of 1349. High save and share rates relative to comments show that viewers prefer personal archiving and word-of-mouth spread over public discussion. Saves occur at 0.219%, followed by shares at 0.207%, while comments sit at 0.029%. These figures represent 1.8K saves, 1.7K shares, and 231 comments per video. The audience prioritizes high-intent actions like saving for later over active community engagement. Brands should treat this as a repository of useful content rather than a hub for conversation. Reach is inconsistent with a 1.78 consistency score. Seven videos hit the 2x average while three reached the 5x mark out of 35 total videos. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on their follower count, they can expect an estimated sponsorship range of $300 to $450 per post. This income is more reliable than Creator Fund payouts because it scales with audience size. While the Creator Fund pays only pennies per thousand views, brand deals offer a higher premium for access to a specific community. The creator sits at rank 1080 out of 1349 by following. This position below the median means they are a value buy for advertisers rather than a prestige name. The quoted range serves as a ceiling to negotiate under instead of a fixed salary. A cost per view check of $0.0005 suggests that many brands might overpay for their name when their average views reach 802.7K. Low engagement rates may also give buyers more leverage during negotiations. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos between 60 and 180 seconds dominate this feed, with that segment making up over 75% of recent posts. Creating content in this timeframe aligns with the core strategy for reach. Most clips are roughly triple the length of those under 30 seconds, a gap that suggests longer storytelling is the primary vehicle for engagement here. Original audio appears on every single post to build a unique brand identity at the expense of trending sound reach. Captions average 116 characters to provide descriptive context without being overly brief. Duet and stitch features are disabled more than half the time, keeping the focus strictly on the primary content. The top video reached 5.7 million views through an 84-second clip, earning over 89 likes for every comment. This ratio shows that the peak performance came from passive watching rather than active debate. Average views of 802.7K confirm a solid established following.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds because they make up 27 of the 35 recent uploads. This category represents the most frequent video length used by the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a volume far exceeding the field median with frequent gaps between uploads. They currently produce over eleven videos per week. This high frequency ranks them in the top tier of creators for posting volume. While their follower count is mid-range, their average views remain strong despite the lack of a perfectly consistent cadence. The current pace has been established for just under three weeks. Because the consistency score is low, you should expect irregular bursts rather than a clockwork rhythm. New content typically lands on Saturday and Sunday with a peak activity hour at 20:00 UTC. Wednesday remains the quietest day for new uploads. You can plan around high volume but should not rely on precise daily timing for your campaign.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator, placing it below the typical tracked scale. This means a single campaign will reach a niche group rather than providing broad coverage. The like response falls well below the median rate of nearly five percent. Such a low engagement rate suggests that while the content reaches many people, the message may struggle to capture deep interest from those viewers. This audience fits the entertainment category because the high play counts compared to the small follower base suggest a niche content style with limited interaction.