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This account ranks 1082 out of 1349 creators and holds a follower count that is 0.1 times the median size, making it a small account. It has grown by roughly 8.1K followers monthly over its 1.5 year lifespan, which indicates steady growth for an account of this age. While the average views are 727.3K per video, they appear well above what is expected for a creator with such a modest follower base. The like rate of 5.21% exceeds the median of 4.93%, suggesting that the content resonates effectively with those who see it. The rest of this report explores the specific engagement patterns and audience demographics.

The audience approves of content at a higher rate than the platform average. This performance ranks 643 out of 1349. The primary behavior is word-of-mouth spread with 0.454% shares. Followed by this are saves at 0.381% and comments at 0.09%. These figures correspond to 3.3K shares, 2.8K saves, and 655 comments per video. Sharing and saving indicate high intent for the content as a resource or recommendation. The low comment rate suggests a passive consumption style despite the high approval. Brands should focus on creating shareable assets rather than prompts for conversation. Reach is erratic with a consistency coefficient of 3.53. Only 13.2% of videos reached the 2x average mark, while only two hit the 5x threshold. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship revenue is the primary driver of value for this creator. Based on 147.7K followers, the estimated sponsorship band sits between $1,000 and $2,500 per post. Creator Fund payments are negligible by comparison because they pay only pennies per thousand views. Sponsorship fees scale with the total follower count to reward brand authority while the Creator Fund relies on high volume to generate small payouts. A rank of 1082 out of 1349 places this creator below the median and identifies them as a value buy for brands. Because they lack the prestige of a top-ranked name, their quoted rate should be viewed as a ceiling rather than a fixed salary. The high engagement rate helps justify pricing toward the upper end of the estimate. A cost per view of $0.003 to $0.004 suggests that most of the fee pays for the creator's specific audience connection rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed splits evenly between videos under 15 seconds and those between 15 and 30 seconds. Focus on the sub-30 second range to mirror this successful split. The shortest clips currently lack a measured performance gap against the medium ones, so aim for the 21-second average to stay safe. Original audio dominates nearly all posts, choosing brand identity over the reach of trending tracks. Captions stay concise at 89 characters to keep the focus on the visual. Open duet and stitch settings invite others to interact with the content. The top post reached 14.9 million views, a large jump of about 20.5 times the normal reach. This 23-second clip earned over 900k likes against only 8.3k comments. That ratio of 108 likes per comment means the video won through quick taps rather than active debate. Average views of 727.3K show a stable, established audience for this account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as it produced an equal number of these compared to shorter clips. The average length is 21 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern for this creator is erratic. While they post at a frequency near the field median, a high consistency score indicates that their posting gaps are unpredictable rather than clockwork. This habit has persisted for over six months but lacks a steady rhythm for easy planning. New content most frequently lands on Saturday and Sunday around 14:00 UTC. Thursday is the quietest day for new uploads. Marketers should expect sporadic drops rather than a dependable drumbeat of posts when coordinating a campaign.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator. This indicates an audience smaller than the typical tracked profile where reach remains concentrated rather than reaching broadcast-scale. Because the like rate exceeds the median by over one percent, the engagement signals are stronger than average. A brand can expect more interaction per view compared to standard accounts in this category. The audience fits the beauty and personal care category because the high engagement rate suggests a focused community despite the smaller follower base.