familyportugal2

This account is a small account ranked 1083 out of 1349 tracked creators because its 147.6K followers are less than one tenth of the median size of 1.1M. It shows steady growth by gaining 8.1K followers every month over its 1.5 year history. While the average view count of 7.9 million per video is high for an account of this size, the like rate of 0.81% falls well below the median of 4.93%. The rest of the report covers specific engagement patterns and content performance.

This audience approves far less than the typical viewer on this platform. The low like rate puts them at rank 1323 of 1349. Savvy brands should note that while passive approval is low, specific actions indicate high intent. Saves represent the most frequent action at 0.033% per view with 2.6K total saves. Shares follow at 0.013% for 986 shares. Comments sit at 0.004% for 284 instances. This audience prioritizes personal reference and word-of-mouth over public conversation. The high ratio of saves to comments suggests viewers value the content as a resource they want to keep rather than a topic to discuss. Reach is inconsistent across the 38 videos. Only three videos hit the 2x average mark while one reached 5x. A coefficient of variation of 3.76 indicates erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary income stream for this creator. Based on the 147.6K followers, they can expect to command between $1,000 and $3,000 per integrated post. This revenue model outperforms the Creator Fund because it scales with their total audience size. Creator Fund payouts rely on views and pay only a few cents per thousand impressions. Their rank of 1083 out of 1349 places them well below the median for follower count. Because they are not a top-ranked name, they do not command a premium price from brands. The $1,000 to $3,000 range serves as a ceiling to negotiate under rather than a fixed salary. Their low like rate suggests lesser engagement depth, which gives buyers more room to negotiate toward the lower end of that band. A cost-per-view check helps determine if a brand pays for reach or for the name. Dividing the top end of their sponsorship range by 7.9M average views results in a very low cost per view. This confirms that many brands would pay less than $0.34 to reach an audience member. These are modelled estimates from public metrics, not disclosed earnings.

Every video on this feed falls into the 60 to 180 second range. Stick to this longer format to match the account's established pace. Because there are no clips under 60 seconds, you should avoid short-form hooks in favor of sustained content. The use of original audio across every post means the creator trades easy reach from trends for a consistent brand identity. Short captions around 13 characters ensure the visual remains the focus while keeping text minimal. Open settings for both duets and stitches invite other creators to interact with and remix the footage. The top post reached 181.8 million views, which is about 23.1 times the normal reach of a typical video here. It lasted 80 seconds and earned 1.8 million likes against only 6.2k comments. This high ratio of likes to comments shows that the clip won through passive watching rather than active debate. Average views near 7.9 million indicate a large, established audience. You should aim for consistent volume within this broad reach rather than searching for niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

All 38 videos are between 60 and 180 seconds long. This is the only duration used by the account.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier follower rank and high average views despite posting well below the field median. Their content appears roughly once every two weeks, a pace that has remained stable for over a year. The high consistency variance indicates an erratic rhythm rather than a predictable schedule. Content tends to land on Tuesday and Friday, while Saturday remains a quiet day. Most uploads occur around midnight UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. Plan any tie-in around the Tuesday or Friday windows to align with their most frequent posting days.

Audience & Reach

The follower rank of 1083 and a 0.1x median multiple indicate this account sits below the typical creator size for broad reach. A brand can expect limited campaign breadth from this specific audience profile. While the average plays are high, the like rate falls well below the median. This gap suggests that while the content reaches many people, the engagement per viewer is lower than expected. Such a trend means a sponsored message may struggle to gain traction with the viewers it touches. This account fits the travel category because the low like response and small follower base suggest a niche reach rather than high-engagement community building.