ZHAISIMING

This account ranks 1075 out of 1349 tracked creators and holds a follower count that is 0.1 times the median of 1.1M, making it a small account. Growth is slow at 1.6K followers per month for an account that has been active for 8 years. The average view count of 305.7K exceeds what the follower count would predict. A like rate of 13.30% outperforms the median of 4.93%. The rest of this report explores deeper engagement metrics and content performance trends.

This audience approves of content at a much higher rate than the average user, ranking 89 out of 1349. The engagement mix reveals high intent to advocate and archive content. Shares are the most frequent action at 1.244%, followed closely by saves at 1.016%. These two behaviors dominate the interaction profile compared to the 0.127% comment rate. With 389 comments, 3.8K shares, and 3.1K saves per video, the data shows users prefer spreading the content and saving it for later over starting conversations. A brand should expect high word-of-mouth reach and long shelf life rather than active community discussion. Reach is inconsistent, with a 2.09 consistency coefficient. While 7 videos hit the 2x average and 3 reached 5x, the high CV indicates erratic growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their high engagement rates. While the Creator Fund pays mere pennies per thousand views, brand deals scale with follower count to provide a more substantial income. For a profile with 155.5K followers, expected sponsorship figures fall between $1,000 and $3,000 per post. The ranking of 1075 out of 1349 places this creator in the lower half of the tracked field. This position makes them a value buy for advertisers rather than a premium name that can demand top market rates. The quoted range represents a ceiling to negotiate under rather than a fixed salary. A cost per view calculation of $0.003 to $0.01 suggests that most of the budget pays for the high engagement and content quality rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this strategy. This format captures high engagement while longer content over 60 seconds earns almost none. Choosing the sub-15-second length provides a much higher reward for your effort compared to the longer options. Original audio covers nearly three quarters of the feed, sacrificing trending reach for a distinct brand identity. Captions stay brief at around 75 characters to keep the focus on the visual. Enabling duets and stitches across almost all posts invites other creators to participate in the content. The top video lasted 19 seconds and gained over eight times the average views of this account. Its high like-to-comment ratio shows it earned passive interest rather than active debate. Average views near 305k indicate a stable, established audience rather than a new growth phase. Focus on consistent production for an existing fan base instead of chasing one-off spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up more than half of the content. No engagement data is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This account follows a sparse high-production cadence because it maintains a top-tier follower rank despite posting well below the field median. The creator produces content at a slow pace, but the high average view count suggests each post is crafted for maximum impact rather than frequency. This pattern has been established over several years, making the deliberate spacing of content a stable habit. However, the erratic consistency grade indicates that while the volume is low, the specific timing between posts varies greatly. New content typically lands on Wednesday and Sunday around 13:00 UTC, while Monday remains a quiet day for uploads. Marketers should expect sporadic drops rather than a steady drumbeat of posts. You can time a tie-in around the weekend windows when new content most frequently appears.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator and ranks deep in the follower standings. This indicates that while individual videos may see high engagement, the core community is small enough that a single campaign will not achieve broadcast-scale reach. A like rate of 13.30% performs well above the median of 4.93%. High interaction relative to views means a brand message earns a much stronger response from the viewers who see it. The audience fits the beauty and lifestyle category because the high engagement rates suggest a highly involved niche following despite the smaller follower count.