Pets Buzz

This account ranks 1081 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1M, making it a small account. The growth trajectory is fast with 22.8K new followers arriving every month over its 0.5 year lifespan. Average views are 1.6M per video, which is well above what would be predicted for an account of this follower size. However, the like rate of 3.10% falls below the median of 4.93%. The rest of this report covers deeper engagement metrics and content performance trends.

This audience approves less than the platform average as evidenced by a 3.10% like rate compared to the 4.93% median. This puts the creator at rank 909 of 1349. The share rate of 0.257% is the dominant behavior among these metrics, followed by saves at 0.138% and comments at 0.025%. These figures represent 4,000 shares, 2,200 saves, and 397 comments per video. High share rates indicate strong word of mouth while the low comment count suggests a passive viewer base. Brands should focus on content that encourages external distribution rather than community building. Reach is erratic with a consistency coefficient of 3.22. Only three videos hit the 2x average mark and two reached the 5x threshold. This is an active audience for sharing but a tap-and-scroll audience for conversation.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With 148.9K followers, they can expect a sponsorship range between $600 and $1,200 per post. This income relies on follower count because Creator Fund payouts are tied to views and pay only pennies per thousand. While high view counts provide volume, brand deals offer the necessary scale for creators at this level. The rank of 1081 out of 1349 places them well below the median as a candidate for negotiation. They are a value buy rather than a premium name who can decline offers. The $1,200 high end serves as a ceiling to bargain under rather than a fixed salary. A cost per view calculation of $0.75 suggests a buyer should test if a quote is paying for the reach or just the brand name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this feed. You should prioritize this length because it generates much higher engagement than longer segments. The gap between these short clips and the next available duration bracket is notable enough to justify making sub-15 second videos your primary production goal. Original audio is used on every single post, choosing a consistent brand identity over the reach of trending sounds. Captions stay concise at roughly 89 characters to keep the focus on the visuals. Duet and stitch settings remain open for all content, inviting other creators to interact with the footage. The top video reached 16.8 times the normal volume for this account in just 14 seconds. It earned over 100 likes for every single comment, showing that viewers preferred quick taps over starting a conversation. Average views of 1.6 million indicate a large established audience where consistency is more vital than seeking a breakout moment.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as 32 out of 37 videos fall into this category. The average video length is 13 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the median frequency with high volume. They produce about ten videos weekly while the average creator posts less than two. This frequent output is paired with a strong follower rank and millions of average views, suggesting a reliable production engine despite the erratic consistency grade. The current pace has been maintained for 26 days. Content typically lands on Tuesday and Wednesday, with Thursday being the quietest day. Most uploads occur around 15:00 UTC. Marketers can expect a steady drumbeat of content rather than sporadic drops. You can time brand tie-ins for the Tuesday and Wednesday windows when new posts are most likely to appear.

Audience & Reach

The account ranks 1081 of 1349 with a 0.1x multiple compared to the median creator. This indicates an audience smaller than typical tracked creators where any single campaign will reach a niche segment rather than achieving broadcast-scale coverage. A like rate of 3.10% falls below the 4.93% median mark. This lower engagement ratio suggests that while views occur, the core message may not land with high intensity for every viewer. The content fits the pet supplies category because the small audience size and lower-than-average like response suggest a niche interest group rather than a broad consumer base.