11.4M
Followers
2.7K
Following
239.7M
Total Hearts
5.8K
Videos
41.5K
Avg Hearts/Video
8.75%
Engagement Rate
8.1y
Account Age
116.5K
Followers/Month
2.5M
Hearts/Month
59.1
Videos/Month
Account Overview
What This Report Covers
Ranked 370 out of 1349 creators, this account is a giant with 11.4M followers, which is 10.3 times the median follower count for tracked creators. The growth trajectory is fast as it gains 116.5K new followers every month despite being an established account that is 8.1 years old. This creator has built a large catalogue with 10.3B total plays and 882.0M total likes over its lifespan. The 16.3M shares indicate a high level of word of mouth distribution while the 29.7M saves suggest that the content has deep rewatch value for the audience. The average view count of 1.8M per video is in line with what an account of this size would predict. With a like rate of 8.55%, the engagement clearly exceeds the 4.93% median. This confirms the audience is highly active and engaged with the content provided. The following report provides a deep dive into specific engagement metrics and audience demographics.
Account Classification
| Account Size | Mega (10M+) |
| Account Age | 2018-04-28 |
| Verification | No |
| Language | EN |
| Follower Ratio | 4.1K:1 |
Data Summary
| Videos Analyzed | 184 (3.2% of total) |
| Avg Plays per Video | 1,786,944 |
| Avg Likes per Video | 152,760 |
| Engagement Rate | 8.75% |
Metrics based on 184 most recent videos (3.2% of 5.8K total).
Engagement Analysis
Based on 184 videos (3.2% sample)
The audience approves of content at a rate much higher than the platform average, ranking 373 out of 1349 creators. This high like-rate confirms strong initial appeal for the brand message. Saves represent the most frequent action with a 0.287% rate, followed by shares at 0.158%, then comments at 0.048%. Downloads occur at a lower 0.003% frequency. These figures translate to 5.1K saves, 2.8K shares, 853 comments, and 56 downloads per video. The audience over-indexes on saving and sharing content compared to commenting. This suggests viewers treat the content as a reference point or a recommendation tool rather than a conversation starter. Brands should expect high word-of-mouth reach but fewer direct interactions in the comments. Reach is somewhat inconsistent with a coefficient of variation of 2.6. Exactly 12% of the 184 videos reached twice the average, while 7 videos achieved five times the typical reach. These figures indicate that while some content peaks, the distribution remains volatile across the total catalog. This is an active audience.
1.8M
Avg Plays/Video
152.8K
Avg Likes/Video
853
Avg Comments/Video
2.8K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
2.4M
Median Plays
157.6K
Median Likes
5.0M
75th Percentile
41.9M
Top Video
13.75
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 184-video sample across 5.8K total videos.
10.3B
Est. Total Plays
882.0M
Est. Total Likes
4.9M
Est. Total Comments
16.3M
Est. Total Shares
29.7M
Est. Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
8.55%
Likes / Views
0.05%
Comments / Views
0.16%
Shares / Views
0.29%
Saves / Views
Likes at 8.55% stand out as the most frequent action compared to the other metrics. This shows that viewers are much more likely to like a post than they are to comment, share, or save it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
12.00%
2x Avg (22 of 184)
0%
5x Avg (7 of 184)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 2.60
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals provide the primary revenue stream for this creator. With 11.4M followers, she can command a brand fee between $150,000 and $300,000 per campaign. This high ceiling exists because sponsorship pay scales with her large follower count. In contrast, Creator Fund payouts scale only with views and pay mere pennies per thousand. Her rank of 370 out of 1349 places her in a position of power where she can command a premium for her name. High ranking allows her to demand top end rates while declining lower offers. A buyer should view the $150,000 to $300,000 range as a starting point for negotiation rather than a fixed salary. Her high like rate of 8.55 percent suggests she sits toward the higher end of that pricing bracket. A cost per view analysis helps determine if a quote pays for reach or brand equity. Dividing the top end of her sponsorship band by 1.8M average views results in a cost of roughly $0.16 per view. This figure serves as a gut check to see if a quoted rate is inflated by her status. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 1.8M views/video
$2,112 – $4,224
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 11.4M followers (Mega (10M+))
$56,874 – $136,498
Industry rate for mega (10m+) creators
Content Strategy Analysis
Based on 184 videos
Short clips dominate the engagement metrics on this feed. Videos under 15 seconds earn an 8.43% engagement rate compared to just 5.69% for the 30 to 60 second bracket. Choosing the shorter format provides a nearly 50% boost in interaction over mid-length content. Focus on sub-15 second clips to maximize the chance of every view turning into a meaningful action. Original audio is the primary choice for 83.2% of the content. This strategy sacrifices the easy reach of trending sounds to build a recognizable and consistent brand identity. Captions stay lean at an average of 73 characters to keep the focus on the visual. Closing off both duet and stitch features keeps the audience's attention solely on the primary footage rather than external remixes. The top video hit 41.9M views, which is about 23.4 times the normal reach for this account. Its 45-second length suggests that while shorter clips win on engagement rate, some content can still achieve large scale. The ratio of 527 likes per comment shows a heavy tilt toward quick taps over conversation. This clip won through passive watching rather than active debate. Average views sit at 1.8M per post across a huge follower base. This indicates an established presence where the primary goal is maintaining high volume for a large audience. Tactics here focus on optimizing the engagement of a large existing reach rather than seeking small growth. The account already functions as a major hub where consistent performance is the baseline.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
50s
Average Duration
The account favors videos between 15 to 30 seconds with 58 total posts. However, videos under 15 seconds perform better with an engagement rate of 8.43 percent compared to 5.69 percent for longer clips.
Original Sound Usage
Percentage of videos using the creator's own audio
Best Duration by Engagement
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s (best) | 38 | 8.43% |
| 15-30s | 58 | 7.05% |
| 30-60s | 38 | 5.69% |
| 1-3min | 43 | 5.69% |
| 3min+ | 7 | 7.28% |
Posting Patterns & Optimal Timing
Based on 184 videos (3.2% sample)
This creator follows a Grind pattern because they maintain a steady volume of content above the field median with a durable posting habit established over three years. While the high consistency score indicates some variance in gaps between posts, the sheer length of time this pace has been maintained provides a reliable baseline for planning. The account ranks highly in follower count and views despite a lower frequency rank. You can expect new content to land most frequently on Thursday and Friday with a peak upload hour at 06:00 UTC. Saturday is the quietest day for new posts. Marketers can rely on a dependable drumbeat of content rather than sporadic drops, making it easy to time brand tie-ins around the consistent Thursday and Friday windows.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 1.9 |
| Avg Gap Between Posts | 88.8h |
| Data Range | 1117 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most on Thursday and Friday with a peak at 6:00 UTC. The posting frequency is low at 1.9 posts per week.
Top Videos
Top 60 by play count from 184 analyzed
128.5M
Combined Plays (Top 5)
11.4M
Combined Likes (Top 5)
25.7M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @mercedeslasac09's profile page
24.3M
Views
2.2M
Likes
15.3K
Comments
13.0K
Shares
83.7K
Saves
23.8M
Views
2.6M
Likes
31.8K
Comments
49.8K
Shares
110.7K
Saves
TEAM BRIDE👰♀️@Forda Ferson @MELDAGA @JolinaLasac @Fujiko @Emie Rose E. Dimaala Host: @Host Aaron G. #JULIUSdrivingMERCEDEShome #wedding #bridesmaidsentrance
41.9M
Views
2.6M
Likes
4.8K
Comments
68.2K
Shares
73.1K
Saves
Finally🥺😭💍 @Julius Mantala #JULIUSdrivingMERCEDEShome
18.5M
Views
2.9M
Likes
20.1K
Comments
91.7K
Shares
100.4K
Saves
From ‘once upon a time’ to ‘forever starts now👑🥺💍#KaMangyanVlogs #prenup
14.0M
Views
2.1M
Likes
6.7K
Comments
56.3K
Shares
55.2K
Saves
Forever Tatay's little girl🥹😭🫂 video:@Nice Print Photo @The Beloved Studios #JULIUSdrivingMERCEDEShome #wedding @Julius Mantala
9.0M
Views
745.1K
Likes
6.2K
Comments
15.3K
Shares
27.9K
Saves
After ng "I Do" May uuwian na tayo🥹💍 @Julius Mantala #kamangyanvlog
8.6M
Views
546.5K
Likes
1.3K
Comments
15.5K
Shares
10.6K
Saves
52 more top videos for @mercedeslasac09
Full video-by-video breakdown with views, likes, comments, shares and saves.
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Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 184 most recent videos (3.2% of 5774 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The account holds a top-of-field rank with a multiplier over ten times the median creator size. This position provides a broadcast-scale reach for any single campaign execution. High engagement levels place the like response well above the median rate. A brand message will earn more interactions per view than the average across the platform. The audience concentration sits heavily in the Philippines market at eighty-nine percent of the share. While this allows for deep penetration into the primary territory, a global strategy cannot rely on the Thailand or Taiwan segments. These smaller markets require different creators to reach those specific regions effectively. The total play count indicates a footprint of over ten billion views across the catalog. A brand tag will appear alongside content that has already been viewed by billions of people rather than starting from zero. The audience fits the travel and tourism category because the high like response and broad follower rank suggest an engaged viewer base within a large reach.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 11,374,828
- + Consistent growth at 116.5K followers/month
- + Active posting schedule (1.9 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @mercedeslasac09 reveals a mega (10m+) TikTok presence with 11,374,828 followers. The account demonstrates an engagement rate of 8.75%, averaging 1.8M plays per video across 184 analyzed videos. Key strengths include 239.7M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @mercedeslasac09's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 184 analyzed videos (3.2% of total content).
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026