Mahalia
📨 Owner of @Yusofine ✨
11.3M
Followers
1.4K
Following
431.2M
Total Hearts
6.1K
Videos
71.0K
Avg Hearts/Video
lifetime average
8.37%
Engagement Rate
7.8y
Account Age
120.5K
Followers/Month
lifetime average
4.6M
Hearts/Month
lifetime average
64.6
Videos/Month
lifetime average
We also record @hinataelka's follower count over time. See the @hinataelka TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Mahalia (@hinataelka) is a verified family & kids TikTok account with 11.3M followers and 6,071 videos. That ranks 371 of the 1,349 accounts with a TKMetrics report by followers, 10.3x the median account. Since it was created 7.8 years ago it has averaged 120.5K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2018-08-18 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 8.0K:1 |
Data Summary
| Videos Analyzed | 120 (2.0% of total) |
| Avg Plays per Video | 797,093 |
| Avg Likes per Video | 65,406 |
| Engagement Rate | 8.37% |
Metrics based on 120 most recent videos (2.0% of 6.1K total).
Engagement Analysis
Based on 120 videos (2.0% sample)
Across the 120 videos we analysed (Nov 6, 2025 to Jun 19, 2026), the average video got 797.1K plays and 8.2% of viewers liked it, 1.8x the 4.5% median like rate of the creators we track. Saves (0.23% of views) outnumber shares (0.12%); comments are 0.04%.
797.1K
Avg Plays/Video
65.4K
Avg Likes/Video
346
Avg Comments/Video
997
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 120 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 120.
1.1M
Median plays, top 60 videos
86.3K
Median likes, top 60 videos
1.7M
75th percentile plays
4.1M
Top Video
5.89
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 120-video sample across 6.1K total videos.
4.8B
Est. Total Plays
431.2M
Total Likes (TikTok's count)
2.1M
Est. Total Comments
6.1M
Est. Total Shares
11.2M
Est. Total Saves
Engagement Ratios
@hinataelka turns 8.2% of views into likes, 0.23% into saves and 0.12% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
8.21%
Likes / Views
0.04%
Comments / Views
0.12%
Shares / Views
0.23%
Saves / Views
This indicates that viewers are more likely to give quick positive feedback than they are to interact with the content through other actions.
Viral Hit Rate
13.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 76% of the creators we track. The 5x figure is the same measure at five times the norm.
13.3%
2x Avg (16 of 120)
0.8%
5x Avg (1 of 120)
Consistency Score
@hinataelka's view count swings by a CV of 1.02, steadier than 89% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
C
CV: 1.02
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 797.1K views/video, and about 64.6 videos a month (its lifetime average: videos posted over account age)
$5,574 – $13,934
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (23 of 120 analysed videos, with 27% of their views)
Sponsorship Value (Est. Per Post)
Based on 11.3M followers
$56,659 – $135,981
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 120 videos
16 of the 120 videos (13.3%) passed twice the average plays and 1 passed five times it. Plays are mixed from one video to the next (consistency grade C). 32 of 120 videos are under 15 seconds and 23 run a minute or longer.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
51s
Average Duration
The account favors videos between 15 and 30 seconds with 49 total uploads.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 32 | 7.50% |
| 15-30s | 49 | 8.02% |
| 30-60s | 16 | 8.25% |
| 1-3min | 13 | 6.52% |
| 3min+ (best) | 10 | 9.83% |
Posting Patterns & Optimal Timing
Based on 120 videos (2.0% sample)
The videos we analysed went up most often on Wednesday and Tuesday and most around 15:00 and 16:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 120 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 299 uploads, pinned ones included.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 299 uploads with a date, a wider set than the 120 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
Top Videos
Top 60 by play count from 120 analyzed
17.4M
Combined Plays (Top 5)
1.6M
Combined Likes (Top 5)
3.5M
Avg Plays per Top Video
Thank you sa lahat ng taong nag-pray at sumuporta sa amin during our pregnancy journey (our friends, family and online supporters) And most especially to God for giving me the strength to have a smooth normal delivery. And lastly, to my partner @karl.limpin on Insta 🥶 , thank you for never making…
3.3M
Views
512.8K
Likes
1.8K
Comments
4.6K
Shares
8.4K
Saves
55 more top videos for @hinataelka
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 120 most recent videos (2.0% of 6071 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 8.2%, 1.8x the 4.5% median like rate of the creators we track
- + Fans save videos (0.23% of views) 1.8x as often as they share them
- + Verified account
Questions about @hinataelka
How many followers does @hinataelka have on TikTok?
@hinataelka has 11.3M followers on TikTok.
What is @hinataelka's TikTok engagement rate?
@hinataelka has an engagement rate of 8.37% based on their recent videos.
How much does @hinataelka earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @hinataelka's estimated Creator Rewards earnings are $5,574 - $13,934 per month (only videos over 1 minute earn), with estimated sponsorship value of $56,659 - $135,981 per post.
How many TikTok videos has @hinataelka posted?
@hinataelka has posted 6.1K videos on TikTok.
Similar TikTok creators
Compare @hinataelka with similar creators: other Mega-tier accounts first, then the nearest in size.
@tyga
11.3M followers · Mega
@mercedeslasac09
11.4M followers · Mega
@chikybombomreal
11.3M followers · Mega
@andreaespadatv
11.4M followers · Mega
@arsenal
11.4M followers · Mega
@shein_official
11.3M followers · Mega
@rap
11.5M followers · Mega
@harpalgeo
11.2M followers · Mega
@calebcoffee
11.2M followers · Mega
@supercrafy
11.5M followers · Mega
@ryanhdlombard
11.6M followers · Mega
@almashhadmedia
11.1M followers · Mega
More Mega-tier creators → More Family & Kids creators → Browse all TikTok creator profiles →
Want TikTok Data for Your Research?
Search hashtags, look up profiles, and export TikTok data to CSV for analysis.
Start SearchingAbout This Analysis: This analysis is based on a snapshot of @hinataelka's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 120 analyzed videos (2.0% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @hinataelka TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/hinataelka-tiktok-profile-stats/