Mahalia

This creator sits as a giant in the field with a rank of 371 out of 1349 and holds 11.3M followers, which is 10.3 times the median follower count for tracked accounts. The account earns 120.5K new followers every month, indicating fast growth for a profile that has been active for 7.8 years. A large catalogue of 4.8B total plays and 397.1M total likes establishes a deep foundation of engagement across the entire history of the page. The 6.1M shares indicate consistent word of mouth spread while 11.2M saves confirm that the content provides high rewatch value for the audience. With an average of 797.1K views per video, the reach is in line with what a creator of this follower size would typically produce. The 8.21% like rate clearly exceeds the 4.93% median, confirming that the content resonates more effectively than the average account. The following report breaks down specific engagement patterns and content performance across key metrics.

The audience approves of content at a rate much higher than the platform average. This high like rate ranks 399 out of 1349 creators. Saves represent the most frequent action with 0.231% per view, followed by shares at 0.125%, comments at 0.043%, and downloads at 0.011%. These figures translate to 1.8K saves, 997 shares, 346 comments, and 91 downloads per video. The audience prioritizes saving content for later use and sharing it with others over active conversation. This high volume of saves and shares indicates a community that treats the content as a reference point or a recommendation to peers. Brands should focus on evergreen value that encourages archiving rather than just immediate conversation. Reach is somewhat inconsistent across the 120 videos. Only 16 videos hit double the average reach, while only one video reached five times the average. A consistency score of 1.02 indicates erratic growth patterns rather than a steady climb. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals form the primary revenue stream for this creator because of their large reach. With 11.3M followers, they likely command a sponsorship fee between $40,000 and $60,000 per post. This high valuation stems from the fact that brand partnerships scale with total follower count while Creator Fund payouts depend on views and pay only pennies per thousand impressions. A rank of 371 out of 1349 puts this creator in a position of power. They sit well above the median, meaning they can command a premium for their influence and choose which projects to accept. High engagement rates further justify a price point toward the top of the expected range. A buyer can test if a quote is paying for reach or the name by checking the cost per view against the 797.1K average views. This check ensures that $40,000 to $60,000 translates to a reasonable investment relative to their actual performance. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on videos between 15 and 30 seconds for the highest volume of content. Longer pieces over three minutes earn a 9.83% engagement rate compared to only 6.52% for the one to three minute segment. Choosing the longer format yields roughly 1.5 times more engagement per view than the mid-length clips. Prioritize extended storytelling if you want to maximize interaction, but use the shorter clips to maintain steady reach. Original audio dominates nearly 88% of the content. This choice prioritizes a consistent brand identity over the easy reach provided by trending sounds. Captions stay brief at an average of 62 characters to keep the focus on the visual. The lack of open duet or stitch options keeps the community interaction contained within the primary feed. The standout video lasted 328 seconds and reached 4.1 million views, outperforming the normal reach by over five times. It earned 364.6K likes against just 836 comments. This large gap of 436 likes per comment shows that the content sparked passive watching rather than active debate. Long-form clips can still achieve high reach when they provide satisfying visual experiences. Average views stay near 797k despite a large follower base, indicating a stable audience rather than constant viral spikes. Success here depends on maintaining a consistent presence for a loyal following. The content works by building a recognizable aesthetic through original audio and personal branding. Consistency across these elements creates the foundation for the steady reach seen in every post.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 49 total uploads. Longer videos over 180 seconds perform better than those between 60 to 180 seconds in terms of engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post at a high volume compared to the field median and maintain a steady output over many months. Mahalia posts more than five times as often as the average creator, with a very short gap between uploads. This consistent frequency has been established for over seven months. While the consistency grade is average, the sheer volume of content provides a reliable stream for brand partners. New videos frequently land on Tuesday and Wednesday, while Sunday is the quietest day for new posts. The most active hour for uploads occurs at 16:00 UTC. Marketers can plan around this dependable drumbeat of content rather than waiting for sporadic drops. You can time specific tie-ins to coincide with the heavy activity on Tuesday or Wednesday to ensure maximum visibility.

Audience & Reach

The follower rank of 371 and a multiple of 10.3 position this account at broadcast-scale. A single campaign here reaches a high volume of people across the platform's ecosystem. The like rate exceeds the median by more than three percentage points. This indicates that a sponsored message captures attention more effectively than average content in this space. Data shows the audience sits entirely within the Philippines market. While brands can reach Filipino consumers with high frequency, they cannot expect to reach viewers in other regions through this specific creator. The total lifetime footprint of 4.8 billion plays means a new brand tag sits alongside a catalog of content already viewed billions of times. This historical depth provides context for how often the account appears in feeds compared to a fresh start. The profile fits the beauty and personal care category. The combination of high volume reach and an above-average like response suggests it captures a large audience that interacts with the content frequently.