RAP

Ranking 367 out of 1349 creators puts this account in the category of a giant because it holds 11.5M followers, which is over 10 times the median follower count of 1.1M. Growth remains fast as the account gains 143.0K new followers every month despite being active for 6.7 years. The catalog has built a large footprint with 2.4B total plays and 269.4M total likes accumulated over its lifespan. A high volume of 21.7M shares indicates that the content spreads widely through word of mouth across the platform. The 16.8M total saves confirm that the content has deep rewatch value and stays in front of users as a staple resource. While average views sit at 275.7K, the like rate of 11.06% is more than double the 4.93% median, indicating an audience that engages deeply with what they see. This high engagement relative to the median suggests a very loyal and active viewer base. The rest of this report breaks down specific content performance and audience demographics.

This audience approves content at more than double the platform median rate, ranking 183 out of 1349 creators. This high approval signals strong initial resonance with the content style. The engagement mix reveals a clear hierarchy of intent. Shares are the most frequent action at 0.89% per view, followed by saves at 0.689%, then comments at 0.113%, and downloads at 0.083%. These metrics translate to 2.5K shares, 1.9K saves, 312 comments, and 228 downloads per video. The audience over-indexes on word-of-mouth spread and keeper value compared to the average user. They treat the content as a resource to share with others or save for later reference rather than just watching once. Brands should prioritize high-utility content that justifies these saves. Reach is inconsistent but capable of spikes. Out of 301 videos, 37 reached double the average and 9 reached five times the average. A consistency coefficient of 2.45 indicates erratic reach patterns. This suggests the audience reacts strongly to specific high-performing topics rather than providing steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large follower base. A profile with 11.5M followers can command an estimated annual sponsorship range between $400,000 and $1,200,000. This income dwarfs Creator Fund payouts because those payments scale with views and pay only pennies per thousand. Sponsorship fees instead scale with the total reach and influence of the following. The rank of 367 out of 1349 places this creator in a position to command a premium over the median. They possess enough authority to decline low-value briefs while smaller accounts must treat their quote as a ceiling for negotiation. High engagement rates suggest they sit at the top end of their potential earning bracket. A cost per view calculation of roughly $1.47 allows buyers to test if a quoted rate pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed with more than half of the content landing under 15 seconds. Longer videos between one and three minutes earn a 11.86% engagement rate while sub-15 second clips hit 9.7%. This means longerer formats actually perform better by roughly two percentage points over the shorter ones. Choose the longer format to capture more interaction per view than the quick hits provide. Original audio appears on nearly two thirds of all posts. This choice prioritizes a consistent brand identity over the reach boost provided by trending sounds. Captions average 179 characters, which allows for detailed context rather than brief hooks. Disabling both duet and stitch features keeps the content closed to others who might remix it. The standout video lasted between one and three minutes and earned an engagement rate of 11.86%. This top clip reached a large audience while maintaining high interaction levels. The fact that longer videos outperformed shorter ones suggests that depth beats speed for this specific fan base. Focus on the content that allows for more than just a quick scroll. Average views stay at 275.7K, indicating a large but stable community rather than an explosive growth phase. Growth here depends on maintaining consistency with established fans rather than chasing viral peaks. The high follower count means every post reaches a notable base regardless of specific trends. Success for this account relies on keeping the core audience engaged through consistent style and depth.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 163 instances. This duration does not have the highest engagement rate because 1 to 3 minute videos perform better.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post well above the field median with high frequency to maintain their reach. This pace has remained steady for over eight months despite an erratic consistency grade. They produce nearly ten videos every week, which is much more frequent than the typical creator on the platform. High average views and a large follower base confirm that this volume translates into effective reach. New content most often lands on Thursday and Friday with a peak around 01:00 UTC. Tuesday serves as the quiet day for new uploads. Marketers can rely on a dependable drumbeat of posts to support a campaign. You can time specific tie-ins for the active windows on Thursday or Friday when fresh content is most likely to appear.

Audience & Reach

The account holds a rank of 367 with a multiple of 10.4 over the median creator. This position indicates a broadcast-scale reach for any single campaign. A high like rate of 11.06% exceeds the median by more than double. Such engagement means a brand message earns a stronger response from viewers compared to the average account. The US accounts for 100 percent of the sampled video data. While this ensures a strong presence in the American market, it means the creator cannot be relied upon for reach in other regions like Canada or Mexico. Total lifetime plays reach approximately 2.4 billion across the back catalogue. This depth means a brand tag sits alongside content that has already been viewed billions of times rather than as a fresh start. This audience fits the music category because the high engagement and broad scale support a mainstream entertainment play.