CRAFT

Sitting at rank 366 out of 1349 tracked creators, this account is a giant that holds over 11.5M followers, which is more than 10 times the median follower count of 1.1M. The growth trajectory is fast as it adds 116.8K followers every month despite the account being 8.2 years old. A total catalogue of 2.0B plays and 129.5M likes indicates a large established reach over many years. The 2.0M shares suggest high word of mouth movement while 8.5M saves indicate that the content has high rewatch value for the audience. This depth of engagement means the content remains useful to viewers long after the initial play. The like rate of 6.36% clears the median of 4.93%, showing that the audience is highly engaged with the posts. Average views of 1.2M are in line with what an account of this size would predict. The rest of this report breaks down specific engagement trends and content performance across different categories.

The audience approves of content at a higher rate than the platform average. This approval ranks 543 out of 1349 creators. High engagement numbers are driven by intent to return rather than just passive likes. Downloads represent the most frequent action at 0.564% while saves follow at 0.416%. These two metrics dwarf the share rate of 0.098% and the comment rate of 0.026%. The raw counts of 7,000 downloads, 5,100 saves, 1,200 shares, and 327 comments confirm this hierarchy. Savable and downloadable content is the primary driver for this audience. Brands should focus on high utility assets that users want to keep. Reach is inconsistent across the 90 videos. Eleven videos hit the 2x average mark while only 4 reached the 5x threshold. A consistency score of 1.47 indicates erratic reach patterns rather than steady growth. This volatility suggests content success depends on specific hits rather than a stable baseline. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their large reach. A follower base of 11.5M suggests a sponsorship valuation between $200,000 and $350,000 per campaign. Creator Fund payouts are negligible by comparison since they pay only pennies per thousand views regardless of the total audience size. High engagement rates allow this creator to sit at the top end of that valuation range. The rank of 366 out of 1349 places them in a position of high leverage. This standing means they command a premium and can decline low offers while smaller accounts must accept lower fees as their ceiling. A buyer should use the $350,000 peak as a starting point for negotiation rather than a fixed cost. The cost per view sits around $0.29 based on 1.2M average views. This figure helps a brand determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The sweet spot for this account lives in the 15 to 30 second range. Videos over one minute see engagement rates drop by nearly 6.2 percentage points compared to the mid-length clips. You should prioritize the 15 to 30 second format to capture well more interaction per view than longer content. Original audio appears on about 41% of posts rather than trending sounds. This choice prioritizes a specific brand identity over the easy reach of viral tracks. Captions average around 68 characters, keeping the text brief enough to let the visuals lead. Disabling both duets and stitches ensures all viewer attention stays on the primary content without external remixes. The top video lasted 54 seconds and earned 10.1 million views, which is about 8.2 times the normal reach for this creator. It gathered over 646k likes against only 1.4k comments. This ratio of 453 likes per comment shows the clip won through passive watching rather than active debate. Average views exceed one million per post, marking this as a large established account. Your goal should be to replicate these consistent high numbers rather than seeking a first breakout. The scale of this audience means that even small optimizations in engagement rates will result in large raw numbers.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors 15 to 30s videos with 42 posts in this range. This length also performs best with a 7.08% engagement rate compared to 1.12% for longer content.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The account follows a sparse high-production cadence because it ranks near the top of the field in followers despite posting well below the median frequency. This creator maintains a deliberate pace with roughly one video per week over nearly two years. While the consistency grade is lower, this indicates a choice to favor quality over volume for an audience of millions. Content typically lands on Friday and Saturday, while Monday remains the quiet day. The busiest upload hour occurs at 22:00 UTC. Marketers can expect sporadic drops rather than a daily drumbeat. You should time any campaign tie-ins for the weekend windows when new content is most likely to appear.

Audience & Reach

The account sits at a top-of-field rank with a multiplier over ten times the median follower count. This positioning means a single campaign can reach a broadcast-scale audience rather than a niche pocket of users. Indonesia serves as the primary market for this creator and represents eighty percent of the distribution. Brands can effectively target Indonesian consumers but must source other creators to reach viewers in Germany or Thailand. The like rate exceeds the median by more than one percentage point. This indicates that your brand message will earn a stronger engagement response from the viewers compared to the average creator. A total of 2 billion plays across the catalog provides a deep backdrop for any new content. A partner tag placed here sits alongside an archive of content already viewed billions of times instead of appearing as a fresh start. The audience fits the home decor category because the high engagement rate and broadcast-scale reach provide a stable platform for product placement.