Tony Lopez

Ranked 128 out of 1349 creators, this account is a giant that holds 22.7M followers, which is 20.6 times the median follower count of 1.1M. The growth trajectory is fast as it gains 259.6K new followers every month despite being an established account for 7.3 years. This creator has built a large catalogue with 2.4B total plays and 263.4M total likes over its lifetime. High share totals of 14.5M indicate strong word of mouth movement while the 16.7M saves suggest that the content provides high rewatch value for a staying audience. The like rate of 11.01% is more than double the 4.93% median, which means the engagement depth far exceeds expectations for an account of this size. Average views reach 2.3M per video, which is consistent with the scale of its follower base. The following report breaks down specific content performance and audience demographic data to inform your campaign strategy.

This audience approves of content at more than double the median rate, ranking 188 out of 1349 creators. High approval suggests a loyal following that values the creator's specific perspective. Saves represent the most frequent action with a 0.696% rate. Shares follow closely at 0.605%. These two behaviors rank highest as indicators of intent to keep or distribute content. The audience records 15.7K saves and 13.7K shares per video. Comparison shows these actions far outpace the 0.04% download rate and 0.037% comment rate. While comments are low, high save and share rates mean people treat this content as a reference point or a recommendation to others. Brands should prioritize evergreen value over immediate conversation. Reach is inconsistent across the 222 videos. Only 10.4% of content hit the 2x average mark while only 3 videos reached the 5x threshold. A consistency coefficient of 1.28 indicates erratic reach patterns rather than steady growth. This volatility suggests that specific topics or formats trigger spikes while others fail to gain traction. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the bulk of revenue for this creator because their large audience allows for high-value brand integrations. With 22.7M followers, they likely command a sponsorship fee between $100,000 and $250,000 per post. Creator Fund payouts are far less lucrative since that program pays only pennies per thousand views regardless of total follower count. The rank of 128 out of 1349 places this creator in an elite tier where they command a premium price for their influence. They can choose to decline low-paying briefs and prioritize high-value partnerships because of their standing. A brand paying $100,000 for an average of 2.3M views is paying roughly $0.04 per view. This high cost per view indicates the buyer is paying a premium for the creator's name and status rather than just raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed as most posts stay under 15 seconds. The 15 to 30 second window captures a higher engagement rate than the 30 to 60 second window. Target that mid-short length to capture an engagement rate nearly 30 percent higher than the longer option. Use the shorter format as your primary goal for consistent interaction. Original audio appears on over 70% of clips. This strategy sacrifices potential reach from trending sounds to build a distinct brand identity. Captions stay extremely brief at about 11 characters, ensuring the visual content remains the focus. Disabling both duets and stitches keeps the content exclusive and prevents others from remixing the footage. The top post lasted 47 seconds and earned 26.8 million views. This outperformed the usual reach by over 11 times. It pulled in 4.1 million likes against only 14.6k comments. That ratio of more than 200 likes for every comment shows a preference for passive watching rather than active debate. Average views of 2.3 million indicate an established presence with a large audience. Success here depends on maintaining the current high floor of views through consistent style. You should focus on replicating these specific habits to maintain steady reach at scale.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up 155 of the 222 total posts. The 15 to 30 second category performs better than the 30 to 60 second range with a 9.11% engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a sparse high-production cadence because they rank near the top of the field in followers despite posting well below the median frequency. Their slow output reflects a deliberate production style rather than a lack of activity. This pace has remained stable for nearly three years. While the content is less frequent than the average user, their large reach confirms each post carries high weight. The consistency score indicates an erratic rhythm with irregular gaps between uploads. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. New content most frequently appears on Saturday and Sunday, while Wednesday remains the quiet day for new posts. Most uploads land around 03:00 UTC. You can plan high-impact moments around these weekend windows to align with their specific release cycle.

Audience & Reach

Ranked 128 of 1349 with a 20.6x multiple over the median means this profile operates at broadcast-scale. A single campaign can reach a vast quantity of people rather than just a niche circle. The like rate sits more than double the median, indicating a much stronger engagement signal per viewer. This high interaction rate suggests a sponsored message will land with more impact than a standard post from a typical creator. The audience is concentrated in the United States at 91 percent of the share. Brands can effectively target American consumers through this channel. However, the smaller shares for Australia and Indonesia mean a global campaign would require additional creators to reach those specific regions. A lifetime footprint of 2.4 billion plays means a brand tag sits beside content that has already been watched billions of times. This context means the partnership joins a long history of views rather than starting from zero. The high engagement and broadcast-scale size make this creator fit for the entertainment category.