ANUEL

ANUEL

@anuel

“Little Demon” OUT NOW!

Https://anuel.lnk.to/Headshot Joined 2020-06-03

6.7M

Followers

1

Following

12.3M

Total Hearts

15

Videos

820.0K

Avg Hearts/Video

6.57%

Engagement Rate

5.7y

Account Age

97.6K

Followers/Month

179.1K

Hearts/Month

0.2

Videos/Month

Account Overview

What This Report Covers

This account ranks 425 out of 1349 tracked creators and holds 6.7M followers, making it a mid-tier name with a following that is 6.7 times the median size. The growth trajectory is steady as it gains 97.6K followers every month over its 5.7 year lifespan. Average views reach 13.1M per video which sits well above what is expected for an account of this follower count. The 6.38% like rate exceeds the 4.93% median, confirming that the audience actively engages with the content. The rest of this report explores specific engagement patterns and content performance metrics.

Account Classification

Account Size Macro (1M+)
Account Age 2020-06-03
Verification Yes
Language EN
Follower Ratio 6.7M:1

Data Summary

Videos Analyzed 12
Avg Plays per Video 13,083,333
Avg Likes per Video 834,608
Engagement Rate 6.57%

Engagement Analysis

Based on 12 videos

This audience approves of content at a rate higher than the platform median. The 6.38% like rate ranks 541 out of 1349 creators. This indicates a solid baseline of fan approval. The engagement mix reveals specific intent. Saves represent the most frequent action at 0.439%, followed by shares at 0.131% and comments at 0.06%. These figures translate to 57.5K saves, 17.1K shares, and 7.8K comments per video. The high volume of saves compared to other actions shows a strong desire for reference value. This audience treats the content as a keeper rather than just a fleeting moment. Brands should focus on evergreen utility to capture this intent. Reach is inconsistent. Only one video hit the 2x average mark while none reached the 5x threshold. The high consistency coefficient of 0.62 signals erratic reach patterns. This audience is active.

13.1M

Avg Plays/Video

834.6K

Avg Likes/Video

7.8K

Avg Comments/Video

17.1K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

12.8M

Median Plays

857.9K

Median Likes

14.6M

75th Percentile

36.5M

Top Video

128.29

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

157,000,000

Total Plays

10,015,300

Total Likes

93,650

Total Comments

205,728

Total Shares

689,786

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Macro

6.38%

Likes / Views

0.06%

Comments / Views

0.13%

Shares / Views

0.44%

Saves / Views

Likes are much higher than other actions. This indicates that viewers interact more by liking content than by commenting, sharing, or saving it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

8.30%

2x Avg (1 of 12)

0%

5x Avg (0 of 12)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

B

CV: 0.62

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 6.7M suggests a potential sponsorship range between $10,000 and $34,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of the total audience size. Sponsorship income scales with the established fan base while platform funds rely on raw volume to generate small returns. The rank of 425 out of 1349 places this creator in a position of influence where they can command a premium for their name. High engagement rates mean brands pay for the specific authority of the account rather than just basic visibility. A buyer should view the $10,000 to $34,000 range as a ceiling to negotiate under rather than a fixed salary. Dividing this top end by 13.1M average views results in a cost per view of roughly $0.0026. This metric helps a buyer determine if a quote is paying for the reach or the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 13.1M views/video

$52 – $105

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 6.7M followers (Macro (1M+))

$33,500 – $80,400

Industry rate for macro (1m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 12 videos

This feed leans into the 15 to 60 second window with a consistent average of 39 seconds. Target this range to mirror the core content and avoid the lower engagement of very short clips. High usage of original audio means the account prioritizes a distinct brand identity over the reach of trending sounds. Captions stay brief at 85 characters, while open duet and stitch settings invite other creators to remix the footage. The top post lasted 51 seconds and hit 36.5 million views, beating normal reach by nearly triple. It earned roughly 95 likes for every comment, showing it won over passive viewers rather than active talkers. Average views of 13.1 million indicate a large established audience. This scale means the focus is on maintaining high visibility through consistent branding rather than hunting for small growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

39s

Average Duration

15-30s
6
30-60s
5
1-3min
1

The account favors videos between 15 and 60 seconds. Most content falls into these two categories with an average of 39s.

Original Sound Usage

Percentage of videos using the creator's own audio

83.30%
10 of 12

Posting Patterns & Optimal Timing

Based on 12 videos

Sparse high-production. This account ranks near the top of the field by follower count despite a posting rate well below the median. The creator produces high-impact content at an infrequent pace rather than neglecting the channel. This cadence has been established for over two years, making it a durable habit. While the consistency grade is solid, the higher variation in gap timing suggests a less predictable schedule than a strict daily clock. New content typically lands on Friday and Saturday, with 09:00 UTC being the busiest hour. Thursday remains the quietest day for new uploads. Marketers should expect sporadic drops rather than a steady drumbeat of posts. You can time a campaign around weekend windows to align with these specific drop days.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 0.1
Avg Gap Between Posts 1755.1h
Data Range 804 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Friday
9
Saturday
2
Thursday
1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts most on Friday and Saturday with a peak at 9:00 UTC. The volume is low at 0.1 posts per week.

Top Videos

Top 10 by play count

93.6M

Combined Plays (Top 5)

6.0M

Combined Likes (Top 5)

18.7M

Avg Plays per Top Video

Dec 16, 2022

Hagan que esto se vaya viral 🇵🇷🇩🇴 #DelKilo - @Yailin La Más Viral #3730 #LasLeyendasNuncaMueren2 🏆🏆

36.5M

Views

2.5M

Likes

26.3K

Comments

74.5K

Shares

168.9K

Saves

⏲ 51s ▶ 540p ♪ Original sound original sound – ANUEL 576×1024
Feb 16, 2024

#TacosGucci OUT NOW 👠👹 Brrrrr #REALHASTALAMUERTE https://orcd.co/tacosgucci

16.5M

Views

1.1M

Likes

11.3K

Comments

19.7K

Shares

72.6K

Saves

⏲ 44s ▶ 540p ♪ Tacos Gucci – Anuel AA 1024×576
Feb 06, 2025

Acompáñenme al Super Bowl LIX EN VIVO por @FOXDeportes este Domingo 9 de Febrero #SBenFOX #NFLenFOX @MundoNFL @nfl

14.6M

Views

369.2K

Likes

6.8K

Comments

6.5K

Shares

17.9K

Saves

⏲ 15s ▶ 540p ♪ Original sound original sound - ANUEL – ANUEL 576×1024
Dec 09, 2022

Ya salió #LLNM2 con el video de #LaMaquina 🚀👹 Si ya escuchaste el álbum comenta tu tema favorito aquí 📲

13.0M

Views

1.0M

Likes

7.3K

Comments

18.6K

Shares

68.9K

Saves

⏲ 50s ▶ 540p ♪ Original sound original sound – ANUEL 1024×576
Nov 25, 2022

#SiYoMeMuero 👹💀🔒🕊 YA SALIÓ PROD. @mvsis 😈

13.0M

Views

1.0M

Likes

5.8K

Comments

22.7K

Shares

85.4K

Saves

⏲ 20s ▶ 540p ♪ Original sound original sound – ANUEL 1020×576

5 more top videos for @anuel

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

ya (5) de (4) now (4) disponible (3) que (3)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

4 unique sounds
original sound - ANUEL 9x
original sound - ANUEL - ANUEL 1x
Tacos Gucci - Anuel AA 1x
Luces Tenues - Anuel AA 1x

Key Insights & Takeaways

Audience & Reach

The audience size sits at a 6.1x multiple of the median creator's following. This scale provides a broad reach for any single campaign. The like response exceeds the median by over one percentage point. Such a high rate indicates that a sponsored message will earn more engagement per viewer than average. This audience fits the music and entertainment category because the high engagement rate coupled with the 6.1x multiplier suggests an established fan base.

Key Takeaways

Reach. Ranking in the middle of the field, this account holds a following 6.1 times larger than the median. Engagement. A 6.38% like-rate outperforms the 4.93% median, showing active viewer interest. Hit-rate. Only 8.3% of recent videos beat double the average views, indicating fewer frequent breakouts.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 6,700,000
  • + Consistent growth at 97.6K followers/month
  • + Active posting schedule (0.1 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @anuel reveals a macro (1m+) TikTok presence with 6,700,000 followers. The account demonstrates an engagement rate of 6.57%, averaging 13.1M plays per video across 12 analyzed videos. Key strengths include 12.3M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @anuel's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 12 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026