The Hype House

Standing at rank 163 out of 1349 tracked creators with 20.2M followers, this account is a giant that holds 18.4 times the median follower count. The growth trajectory is fast as it gains 272.3K followers per month over its 6.2 year lifespan. While average views sit at 9.9M per video, the 7.35% like rate clears the 4.93% median to indicate high engagement from the active audience. The rest of this report covers detailed content performance and audience demographics.

The audience approves of content at a much higher rate than the average user, ranking 465 out of 1349 for like rates. This indicates strong initial sentiment toward the creative output. Saves represent the most frequent action with a 0.332% rate, followed by shares at 0.273%, then comments at 0.018%. These actions total 32.9K saves, 27.0K shares, and 1.8K comments per video. The high volume of saves and shares compared to the low comment count shows an audience that treats content as a reference tool or something to pass on rather than a conversation starter. Brands should focus on creating utility-driven assets for saving rather than trying to spark complex dialogue in the comments. Reach is inconsistent across the 24 videos. Only two videos hit the 2x average mark while one reached the 5x threshold. A coefficient of variation of 1.67 confirms that the reach patterns are erratic and unpredictable. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the bulk of this creator's revenue because of their large reach. With 20.2M followers, they should command a brand fee between $50,000 and $100,000 per post. Creator Fund payments are much less reliable since those payouts scale with views and pay only pennies per thousand. High follower counts build the authority needed to command premium rates from advertisers. A rank of 163 out of 1349 places this creator in a position of power. They sit well above the median, meaning they can demand a premium price for their influence. A buyer should view the top end of the sponsorship range as a starting point for negotiation rather than a final cost. High engagement rates suggest they command the higher end of that bracket. The cost per view sits around $5 to $10 based on the projected sponsorship band and 9.9M average views. This metric helps a buyer determine if a quote is paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed lives in the 30 to 60 second range where most clips fall. Produce videos of this length to match the core performance of the account. Original audio covers nearly nine out of ten posts, a choice that trades potential trending reach for a consistent brand identity. Captions stay brief at an average of 70 characters to keep the focus on the visual. Duet and stitch settings remain open on almost every post, inviting other creators to remix the content. The standout video lasted 12 seconds and pulled over eight times the normal reach. It earned 386 likes for every comment, showing a preference for quick taps over active debate. Average views near 9.9 million mean this account already commands large scale. Advice on length is less about growth and more about maintaining the current high volume of views.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 7 occurrences. The average video length is 37 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a sparse high-production cadence because their low posting frequency is coupled with a top-tier follower rank and high average views. This pattern has remained stable for nearly three years. The erratic consistency score indicates that content drops do not follow a clockwork schedule but rather appear in irregular bursts. New content most frequently lands on Friday and Saturday, while Thursday remains the quiet day. Most uploads occur around 22:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. A campaign tie-in is best timed for the weekend windows when new content is most likely to surface.

Audience & Reach

The audience sits at a top-of-field rank with an eighteen point four multiplier over the median creator. This positioning means a single campaign can reach a broadcast-scale audience rather than a niche segment. A like response of 7.35% sits well above the median average. This indicates that a brand message will earn a stronger engagement signal from viewers compared to the standard benchmark. The account fits the entertainment category because the high follower rank and strong like response suggest a broad reach with active engagement.