hobipower

This creator ranks 162 out of 1349 tracked accounts and holds 20.3M followers, making it a giant that stays well above the median size of 1.1M. The account earns roughly 1.2M new followers every month, which is an incredibly fast growth rate for an account only 1.5 years old. This velocity indicates the brand presence is expanding at a rapid pace rather than just maintaining its current position. With such high follower gains in a short window, the creator is capturing attention quickly across the platform. The average of 30.3M views per video suggests that the reach is high and consistent with what a giant of this size should expect from its audience. A like rate of 20.10% far exceeds the median of 4.93%, which confirms the content resonates deeply and drives active engagement rather than passive viewing. This gap between the actual like rate and the median indicates a highly loyal and active viewer base for your consideration. The rest of this report breaks down the specific engagement patterns across different video types.

The audience approves of content at a rate much higher than the average user, placing the creator in rank 10 out of 1349. This high approval rate signals strong initial resonance with the content style. The engagement mix reveals that saves are the primary driver of intent, occurring at 1.286% to reach 389.2K total actions. Shares follow at 0.571% for 172.7K instances while comments sit at 0.396% with 119.7K. Downloads are the least frequent action at 0.214% for 64.8K units. The audience over-indexes on saves and shares compared to both discussion and local storage. Brands should treat this as a high-utility community that values information they want to keep or pass along rather than just talk about. Reach is inconsistent, with a consistency cv of 0.73. Only 9.5% of the 63 videos hit the 2x average mark, and none reached the 5x threshold. This indicates erratic growth patterns that make consistent reach difficult to predict. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because their large following commands high-value brand partnerships. A follower count of 20.3M suggests a potential sponsorship range between $150,000 and $400,000 per campaign. Creator Fund payouts are far less lucrative since they pay only pennies per thousand views regardless of the creator's reach. Brand deals scale with the size of the audience while platform funds barely cover production costs for a profile of this size. Their rank of 162 out of 1349 means they occupy a prestigious position that commands a premium price from advertisers. High engagement rates mean they can demand top-tier fees and often decline smaller offers to maintain brand exclusivity. A buyer should treat the high end of their pricing bracket as a starting point for negotiation rather than a fixed cost. Dividing the $150,000 minimum by 30.3M average views results in a cost per view of roughly $0.005. This calculation helps a brand determine if they are paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed with 22 videos under 15 seconds and 25 in the 15 to 30 second range. Longer content over one minute earns a much higher engagement rate at 28.19% compared to 22.34% for the 15 to 30 second clips. This gap means that longer videos perform roughly six percent better per view than the mid-range ones. Target the 15 to 30 second window for consistent volume while reserving longer formats for deeper engagement. Original audio is used on about 35% of posts, showing a calculated choice to favor a unique brand identity over the reach of trending sounds. Captions stay brief at an average of 45 characters to keep focus on the visual content. The absence of duet and stitch options across all videos keeps the experience closed off from other creators. This strategy focuses attention solely on the primary footage rather than inviting outside remixes. The top post clocked in at 15 seconds and pulled 124.7 million views, reaching about 4.1 times the normal audience size. It gathered over 18 million likes against 381.8k comments, showing a ratio of nearly 48 likes for every one comment. This lopsided balance confirms that this specific clip earned passive watching and quick taps rather than active debate. Average views of 30.3 million indicate an established audience at a large scale. Growth strategies should focus on maintaining this high floor through consistent stylistic choices. The sheer volume of views means the account already functions as a major media hub where small tweaks to engagement rates have huge impacts.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because they make up the largest portion of the content. This preferred length performs worse than the 1 to 3 minute category for engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production is the pattern for this account because it maintains a top follower rank despite posting well below the field median. The creator has maintained this specific cadence for over 400 days, establishing a durable habit even if the volume is low. While the consistency grade reflects some variation in timing between posts, the overall pace has remained stable for more than a year. You can expect high-quality content rather than a rapid stream of daily clips. New videos typically land on Thursday and Friday, while Sunday remains the quiet day for uploads. The most frequent posting hour occurs at 08:00 UTC. Marketers should plan around these specific windows to align with fresh content drops. Because the creator favors quality over frequency, you can expect sporadic but high-impact posts rather than a steady drumbeat of daily posts.

Audience & Reach

The creator holds a top-of-field rank of 162 with an 18.4x median multiplier. This scale allows a single campaign to reach a broadcast-scale audience across many viewers. Korea represents the primary market with a 98% share of the content. While a brand can target this specific region effectively, they cannot count on the United States for a global reach and should book additional creators for international coverage. The like response sits well above the median to represent a much higher engagement rate per viewer. This indicates that a sponsored post will land with more weight than typical industry benchmarks. A lifetime reach of 30.3 million plays means a brand tag sits beside content that has already been watched millions of times rather than as a fresh start. This history provides a backdrop of established views for any new partnership. This audience fits the beauty and lifestyle category because the high like response and broadcast-scale size suggest a strong visual appeal.