Supercar Blondie

This account ranks 161 out of 1349 tracked creators and holds 20.3M followers, which is 18.4 times the median follower count of 1.1M. This makes it a giant in the current field. The growth rate is fast as the creator gains 266.7K new followers every month despite the account being 6.3 years old. A lifetime catalogue of 2.1B total plays and 96.4M total likes establishes an enormous established presence for any brand partner. The 11.8M shares indicate a high level of word of mouth movement while the 7.1M saves suggest that the content has lasting value for viewers who want to revisit specific videos. Average views sit at 1.7M per video, which is in line with what an account of this size would predict. The 4.61% like rate falls slightly below the 4.93% median, suggesting a slight gap between total reach and active engagement compared to other creators. The rest of this report breaks down specific audience demographics and engagement trends.

This audience approves less than the typical viewer because the 4.61% like rate falls below the 4.93% median. The ranking of 708 out of 1349 confirms this lower level of passive approval. The audience behavior shows a strong preference for advocacy over conversation. Shares represent the most frequent action at 0.562%, followed by saves at 0.339%, downloads at 0.166%, and comments at 0.049%. These actions result in 9.4K shares, 5.7K saves, 2.8K downloads, and 812 comments per video. High share and save rates indicate that viewers treat this content as a resource to distribute and reference later. The low comment rate suggests a passive consumption style where users prefer to keep the content for themselves rather than start a public dialogue. Brands should focus on high-utility content that encourages sharing rather than community management tactics. Reach is erratic. Only 6.0% of the 298 videos reached the 2x average mark, while only 8 videos hit the 5x threshold. A consistency coefficient of 6.05 confirms highly unpredictable reach patterns across the catalog. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 20.3M followers, the creator commands a high-value contract range between $50,000 and $100,000 per post. This lucrative gap exists because brand partnerships scale with total follower count while Creator Fund payouts depend on views at a rate of only pennies per thousand. A ranking of 161 out of 1349 places this creator in the top tier of the platform. Such high placement allows them to command a premium price and decline low-quality briefs that smaller accounts must accept. The cost-per-view calculation suggests a value of roughly $0.03 per view based on average views of 1.7M. This metric helps buyers determine if a quoted rate pays for actual reach or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Videos between 30 and 60 seconds form the backbone of this feed. Clips in the one to three minute range earn a 7.29% engagement rate while those under 15 seconds only reach 2.97%. This means longer content performs more than twice as well for audience interaction. Focus on the mid-length format and avoid the sub-15 second window to maximize your engagement per view. Original audio powers nearly every post here. Choosing this path sacrifices the boost of trending sounds to build a distinct brand identity. Captions average 92 characters, providing enough context without being wordy. Turning off duet and stitch options keeps the focus on the primary footage rather than inviting others to remix the content. The top video reached 147 million views at a length of 59 seconds. This performance outperformed the typical reach by 88.1 times. It gathered over 8 million likes against 82k comments, showing a ratio of 98 likes for every comment. That lopsided balance proves that viewers preferred quick taps and passive watching over active debate in the comments section. Average views hit 1.7 million per post. This high floor indicates an established powerhouse with large reach rather than a small account seeking growth. Every content choice here is made for a large, steady audience already in place. The focus remains on maintaining this scale through consistent visual quality and proven lengths.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds since they make up 179 of the 298 total posts. This preferred range performs better than the under 15s category, while longer videos over 1 minute achieve the highest engagement rate.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they post well above the median frequency with a high rank in total follower count. They produce content nearly twice as often as the average creator. This volume has been established for over two years, making it a durable habit. While the high consistency score suggests some variance in timing between posts, the sheer number of uploads provides a reliable foundation for planning. Content typically lands on Tuesday and Thursday with the most frequent activity occurring around 18:00 UTC. Sunday remains the quietest day for new uploads. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time brand tie-ins specifically for the Tuesday or Thursday windows to align with their active posting cycle.

Audience & Reach

Ranked 161 of 1349 with a multiple of 18.4 over the median, this account qualifies as broadcast-scale. A brand can expect high volume reach across a single campaign rather than niche targeting. The audience sits primarily in the United Kingdom, which holds a majority share of the content views. While a buyer can effectively reach consumers in that specific market, they cannot count on the United Arab Emirates to fulfill a global brief from this creator alone. The like response falls below the median by roughly 0.32 percentage points. This indicates a lower engagement rate per viewer compared to average creators, meaning the sponsored message may have less weight per impression. Content history shows approximately 2.1 billion total plays across the catalog. A brand tag placed on new content will sit alongside a history of views that already reached billions of people. The profile fits the automotive category. The combination of broadcast-scale reach and lower like rates suggests the account functions as a high-volume vehicle for top-of-funnel awareness rather than deep community engagement.