Borussia Dortmund

This account ranks 166 out of 1349 tracked creators and holds 19.8M followers, making it a giant that holds more than 18 times the median follower count of 1.1M. The growth trajectory is fast as it adds 228.5K new followers every month despite being active for 7.2 years. A large archive of 919.4M total plays across its catalog establishes a deep historical presence with a steady volume of content. The 87.7M total likes confirm high engagement while the 4.2M shares indicate a strong level of word of mouth movement among fans. High retention is evident in the 3.5M saves, which points to content that users want to keep or revisit frequently. The average view count of 382.8K sits below what its follower size would predict but the 9.54% like rate more than doubles the median of 4.93%. This high like rate suggests a very loyal and active audience. The rest of this report breaks down these engagement metrics by content type.

The audience approves of content at nearly double the platform median, ranking 302 out of 1349 creators. This high approval rate indicates a loyal fan base that connects with the core messaging. Shares represent the most frequent action at 0.451% per view, followed by saves at 0.377%. These figures are supported by 1.7K shares and 1.4K saves respectively. The audience values word-of-mouth spread and keeper content more than active conversation. Comments occur less frequently at 0.058%, while downloads sit at 0.038% with 147 instances. Brands should expect high advocacy and retention from this audience rather than a bustling comment section. Reach is inconsistent across the 247 videos. Only 9.7% of posts reached the 2x average, while only 10 hit the 5x mark. A consistency score of 2.17 confirms that reach fluctuates heavily between posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With nearly 20 million followers, they command a high-end brand deal range of $40,000 to $60,000 per post. Creator Fund payouts are negligible by comparison because those payments scale with views and pay only pennies per thousand. Brand deals scale directly with the large follower count to provide stable income for the creator. Their rank of 166 among over 1,300 creators means they command a notable premium from advertisers. This high standing allows them to be selective and decline lower-quality briefs. A buyer can use the $40,000 to $60,000 range as a starting point for negotiations rather than a fixed fee. The high like rate suggests their audience is highly engaged with the content. A cost per view analysis helps determine if a quote pays for reach or influence. Dividing the top end of the sponsorship band by 382.8K average views results in roughly $0.15 per view. This figure helps buyers test if a brand is overpaying for the name alone. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this account. Most posts land under 15 seconds, and that specific bucket earns a much higher engagement rate than the longer content. Videos between one and three minutes see a drop in interest of about two percentage points compared to the short ones. Prioritize the sub-15 second format as your primary tool to maximize interaction per view. Original audio choice defines the soundscape for 84.2% of posts. This strategy trades potential reach from trending sounds for a consistent brand identity. Captions stay brief at an average of 46 characters, keeping the text focused and concise. Disabling both duet and stitch options keeps the content loop closed to other creators. The top video hit 25 seconds and pulled 8.5 million views, roughly 22 times the normal reach for this account. It earned over 280k likes against just 349 comments. This high ratio of likes to comments means the piece won through passive viewing rather than active debate. Average views stay near 382.8K, which indicates a large established base. Your goal should be maintaining steady engagement with this large audience rather than chasing growth. The sheer scale of the following means every post already reaches hundreds of thousands of people regardless of small creative tweaks.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 90 uploads. This duration is not the best performing because videos under 15 seconds have a higher engagement rate of 11.54%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because their posting volume exceeds the field median and they maintain a high follower rank. They produce over two videos weekly on a pace established for over two years. While the frequency rank is high, the inconsistent gap between posts makes the exact timing of new content harder to predict. This variability indicates that while they post often, they do not follow a strict clockwork schedule. Content typically lands on Thursday and Saturday with a peak upload hour at 12:00 UTC. Sunday remains the quietest day for new uploads. Marketers can expect a dependable drumbeat of frequent content rather than sporadic drops. You should aim to time tie-ins around the active Thursday and Saturday windows to catch fresh posts.

Audience & Reach

Ranked 166 out of 1349 with an 18.0x multiple over the median, this account reaches broadcast-scale levels. A single campaign here provides high reach for a brand looking to penetrate a large segment of the sports market quickly. The like rate sits at nearly double the median, indicating much stronger engagement per viewer than average. This means a sponsored post will likely achieve higher interaction rates and visibility compared to standard placements. German viewers make up 99% of the sampled reach while British and Balkan fans are absent from the data. A brand can successfully target the German market through this channel but must hire other creators to reach audiences in Great Britain or the Balkans. Total plays across the history of the account exceed 900 million. This means a brand tag sits alongside content that has already been seen by hundreds of millions of people rather than starting from zero. The audience fits the sports apparel category because the high engagement rate and broadcast-scale reach provide a clear path to fans of elite football clubs.