Matt Rife

Ranked 165 out of 1349 tracked creators, Matt Rife is a giant at the top of the field with 20.0M followers and a following size that is 18.2 times the median creator count. This account maintains fast growth by gaining 302.0K new followers every month over its 5.5 year lifespan. The large volume of 4.9B total plays across his entire catalogue establishes an enormous historical reach for any brand partner to consider. High engagement is visible in the 586.2M total likes while the 35.7M shares indicate a high level of word of mouth distribution among his audience. The 36.2M total saves suggest that his content has deep keeper value and frequent rewatch potential for viewers. His average view count of 12.8M per video is well above what an account with this follower size would typically produce. The 12.03% like rate more than doubles the median of 4.93% to prove strong audience sentiment. The following sections provide a deeper analysis of his engagement patterns and content performance.

This audience approves of content at a much higher rate than the average user, ranking 132 out of 1349 for like volume. High share and save rates prove this community treats the content as both advocacy and reference material. The audience indexes heavily on shares (0.733%) and saves (0.742%) compared to lower levels of comments (0.031%) and downloads (0.032%). These metrics total 93.7K shares, 94.9K saves, 3.9K comments, and 4.1K downloads across the catalog. Brands should treat this as a high-intent audience that prioritizes personal storage and peer recommendation over public conversation. Reach is inconsistent due to a high coefficient of variation of 0.94. While 31 videos hit double the average reach, only 3 reached five times the average. This volatility suggests a need for stable content pillars rather than relying on sporadic hits. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the vast majority of revenue for this creator because their large following generates high-value brand equity. A follower count of 20.0M suggests an annual sponsorship range between $1,000,000 and $3,000,000. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of audience size. Brand deals scale with the total reach of the profile while creator funds scale only with raw views. The ranking of 165 out of 1349 indicates a top-tier profile that commands a premium for every campaign. High engagement and authority allow this creator to decline low-paying offers and demand a price at the top of their market bracket. A buyer should compare the expected rate against a cost per view of roughly $0.08. This check helps determine if a brand is paying for the large reach or for the specific influence of the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer videos define this feed since 100% of content exceeds thirty seconds. Most posts land between one and three minutes, while clips under fifteen seconds receive much lower engagement rates. Specifically, the three-minute plus format earns more than triple the engagement rate of the shortest clips. You should prioritize longer storytelling to capture audience attention for an extended period. Original audio dominates nearly every post on this account. This choice sacrifices the reach of trending sounds to build a distinct brand identity through unique voices. Captions average 122 characters, providing sufficient context without overwhelming the visual content. Turning off both duet and stitch features keeps the focus entirely on the creator's own performances. The standout video lasted 91 seconds and reached 72.9 million views. This performance achieved over five times the normal reach for a typical post here. It earned about 577 likes for every comment, which shows that the content won through passive viewing rather than active debate. Rapid consumption of the clip drove the primary growth. Average views hit 12.8 million per video, meaning this account already operates at a large scale. The sheer volume of reach means the goal is to maintain high engagement across an existing audience. Success for this profile relies on consistent production value rather than hunting for new viewers.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos over 180 seconds with 95 instances. This length also performs best as it achieves a 12.46% engagement rate compared to 3.53% for videos under 15 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Sparse high-production cadence because they maintain a top follower rank and high average views despite posting well below the field median. Their long-standing pace over several years indicates a stable, deliberate strategy rather than neglect. While the frequency ranks in the lower half of the field, the large follower base confirms their content commands authority. The consistency grade suggests some variation in the timing between posts, though they have maintained this specific cadence for over three years. Content typically lands on Tuesday and Thursday with a peak upload hour at 02:00 UTC. Sunday is the quietest day of the week. Marketers should expect sporadic drops rather than a daily drumbeat. You can time your tie-ins around the active Tuesday and Thursday windows to align with new content releases.

Audience & Reach

This creator holds a top-of-field rank with a multiple of 18.2 over the median. This scale means a single campaign can reach a broadcast audience beyond typical niche clusters. The audience is concentrated in the United States where it holds a 97% share. While brands can effectively target the American market, they cannot count on Canadian or Southeast Asian viewers for a global brief. Engagement sits well above the median like rate. This indicates that sponsored content will likely earn a stronger response from the viewers who see it compared to average benchmarks. A footprint of 4.9 billion plays across the catalog means a brand tag sits beside content already viewed billions of times. Rather than starting fresh, your message joins an archive with deep historical reach. The high engagement and broadcast scale mean this audience fits the entertainment category.