Matt Rife
Comedian Business email: NEW NETFLIX SPECIAL 12/2/25!
20.0M
Followers
111
Following
492.0M
Total Hearts
381
Videos
1.3M
Avg Hearts/Video
lifetime average
12.7%
Engagement Rate
5.5y
Account Age
302.0K
Followers/Month
lifetime average
7.4M
Hearts/Month
lifetime average
5.8
Videos/Month
lifetime average
We also record @matt_rife's follower count over time. See the @matt_rife TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
Matt Rife (@matt_rife) is a verified comedy TikTok account with 20.0M followers and 381 videos. That ranks 165 of the 1,349 accounts with a TKMetrics report by followers, 18.2x the median account. Since it was created 5.5 years ago it has averaged 302.0K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2020-12-13 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 180K:1 |
Data Summary
| Videos Analyzed | 280 (73.5% of total) |
| Avg Plays per Video | 12,172,056 |
| Avg Likes per Video | 1,455,118 |
| Engagement Rate | 12.7% |
Metrics based on 280 most recent videos (73.5% of 381 total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.
Engagement Analysis
Based on 277 of 280 videos, leaving out 3 pinned videos
Leaving out its 3 pinned videos, the other 277 videos we analysed got an average of 12.2M plays and 11.9% of viewers liked them, 2.6x the 4.5% median like rate of the creators we track. Saves (0.73% of views) and shares (0.72%) are about level; comments are 0.03%.
12.2M
Avg Plays/Video
1.5M
Avg Likes/Video
3.7K
Avg Comments/Video
87.6K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 280 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 277 that aren't pinned.
25.7M
Median plays, top 60 videos
3.3M
Median likes, top 60 videos
36.4M
75th percentile plays
72.9M
Top Video
77.4
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 277 videos of the sample that aren't pinned across 381 total videos.
4.6B
Est. Total Plays
492.0M
Total Likes (TikTok's count)
1.4M
Est. Total Comments
33.4M
Est. Total Shares
33.7M
Est. Total Saves
Projected from the same sample, likes would come to 554.4M, 13% above TikTok's own count, because the sample leans towards this account's bigger videos. The other projected totals are probably high by a similar margin.
Engagement Ratios
@matt_rife turns 11.9% of views into likes, 0.73% into saves and 0.72% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
11.95%
Likes / Views
0.03%
Comments / Views
0.72%
Shares / Views
0.73%
Saves / Views
Viral Hit Rate
11.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 57% of the creators we track. The 5x figure is the same measure at five times the norm.
11.2%
2x Avg (31 of 277)
0.4%
5x Avg (1 of 277)
Measured against the average of the 277 videos that aren't pinned.
Consistency Score
@matt_rife's view count swings by a CV of 0.94, steadier than 91% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
B
CV: 0.94
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 12.2M views/video, leaving out 3 pinned videos, and about 5.8 videos a month (its lifetime average: videos posted over account age)
$25,682 – $64,205
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (245 of 280 analysed videos, with 91% of their views)
Sponsorship Value (Est. Per Post)
Based on 20.0M followers
$99,903 – $239,767
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 280 videos
31 of the 277 videos that aren't pinned (11.2%) passed twice the average plays and 1 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). 8 of 280 videos are under 15 seconds and 245 run a minute or longer.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
2m 56s
Average Duration
The account favors videos over 180 seconds with 95 instances.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 12.7% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 8 | 3.53% |
| 15-30s | 5 | 8.57% |
| 30-60s | 22 | 8.35% |
| 1-3min | 150 | 11.11% |
| 3min+ (best) | 95 | 12.46% |
Posting Patterns & Optimal Timing
Based on 280 videos (73.5% sample)
The videos we analysed went up most often on Tuesday and Thursday and most around 1:00 and 2:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 280 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 296 uploads, pinned ones included.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 296 uploads with a date, a wider set than the 280 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The busiest hour is 2:00 UTC while Sunday remains quiet.
Top Videos
Top 60 by play count from 280 analyzed
263.9M
Combined Plays (Top 5, not pinned)
33.8M
Combined Likes (Top 5)
52.8M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @matt_rife's profile page
They really are better than us in every way 🥰🥹 #comedy #standup #standupcomedy #funny #improv #crowdwork #mattrife #art #autism
Posted Feb 10, 2023
72.9M
Views
10.5M
Likes
18.3K
Comments
394.3K
Shares
558.7K
Saves
Who’s in the wrong? 👀 #comedy #standup #standupcomedy #funny #improv #crowdwork #mattrife #babymama
Posted Oct 15, 2022
72.4M
Views
8.4M
Likes
26.9K
Comments
273.9K
Shares
509.0K
Saves
I now live in Iowa.🤠🥰😂 #comedy #standup #standupcomedy #funny #mattrife #improv #crowdwork #rizz
Posted Apr 20, 2023
63.5M
Views
8.8M
Likes
29.6K
Comments
1.3M
Shares
967.8K
Saves
I was almost hugged to death!! 😂😅😑😑 #comedy #standup #standupcomedy #funny #mattrife #heckler #chicago #crowdwork
64.5M
Views
6.0M
Likes
12.7K
Comments
262.6K
Shares
409.9K
Saves
Oh HEEIILL NO! 😬😂 #comedy #standup #standupcomedy #funny #improv #crowdwork #mattrife #ancestry #ww2
55.1M
Views
8.0M
Likes
20.7K
Comments
343.3K
Shares
634.7K
Saves
Wait for it…😂😅 #comedy #standup #standupcomedy #funny #mattrife #heckler #improv #crowdwork #shemarmoore
53.6M
Views
8.1M
Likes
19.4K
Comments
826.5K
Shares
603.8K
Saves
This is actually genius 😂🎶 #comedy #standup #standupcomedy #funny #mattrife #improv #crowdwork #tattoos #nsync
46.3M
Views
6.5M
Likes
11.1K
Comments
468.6K
Shares
454.9K
Saves
Sometimes stereotypes are fun🥰 #comedy #standup #standupcomedy #funny #improv #crowdwork #mattrife #whitenames #justajoke #chillout
44.3M
Views
5.2M
Likes
17.2K
Comments
579.8K
Shares
337.0K
Saves
52 more top videos for @matt_rife
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 280 most recent videos (73.5% of 381 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 11.9%, 2.6x the 4.5% median like rate of the creators we track
- + Steady plays from video to video (grade B)
- + Verified account
Questions about @matt_rife
How many followers does @matt_rife have on TikTok?
@matt_rife has 20.0M followers on TikTok.
What is @matt_rife's TikTok engagement rate?
@matt_rife has an engagement rate of 12.70% based on their recent videos.
How much does @matt_rife earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @matt_rife's estimated Creator Rewards earnings are $25,682 - $64,205 per month (only videos over 1 minute earn), with estimated sponsorship value of $99,903 - $239,767 per post.
How many TikTok videos has @matt_rife posted?
@matt_rife has posted 381 videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @matt_rife's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 280 analyzed videos (73.5% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @matt_rife TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/matt_rife-tiktok-profile-stats/