Celine Dept

This creator sits as a giant in the field with a rank of 160 out of 1349 tracked creators and 20.4M followers which is 18.5 times the median follower count of 1.1M. The account has maintained fast growth by adding 235.4K new followers every month over its 7.2 year lifespan. A large catalog of 20.5B total plays and 912.2M total likes establishes a deep history of engagement across the entire profile. The 11.0M shares indicate high word of mouth movement while the 46.9M saves suggest that the content has substantial rewatch value for the audience. While the average of 10.9M views per video aligns with what is expected for an account of this size, the like rate of 4.44% falls below the median of 4.93%. This gap suggests that while the reach is high, the active engagement per view is slightly lower than the typical creator average. The rest of this report breaks down specific content performance and audience demographics.

This audience approves less than the typical viewer. The lower like rate compared to the median puts the creator in rank 729 of 1349. The engagement mix reveals a high intent to return. Saves are the most frequent action at 0.228% with 25,000 total instances. Downloads follow at 0.035% for 3,800 units. These two metrics represent keeper content that users want to store for later use. Shares occur at a rate of 0.053% with 5,900 counts. This indicates steady word-of-mouth spread. Comments are the least frequent action at 0.025% with 2,700 counts. The audience over-indexes on saves and downloads compared to shares and comments. Brands should treat this content as a high-value resource rather than a conversation starter. Reach is inconsistent across the 272 videos. Only 13.6% of posts reached the 2x average mark with 37 hits. Five videos hit the 5x threshold. A consistency coefficient of 1.16 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this creator. With 20.4M followers, she sits in a high bracket where brand partnerships can command between $50,000 and $100,000 per post. Creator Fund payouts are far less lucrative because they pay only pennies per thousand views. Sponsorship fees scale with the large follower base while the Creator Fund relies on view volume to deliver much smaller sums. Her rank of 160 out of 1349 establishes her as a high-authority account that commands a premium. A creator at this level can decline lower offers and demand top-tier rates because of their established reach. A buyer should view the $50,000 to $100,000 range as a starting point for negotiation rather than a fixed price. The cost per view sits between $0.0046 and $0.0092 based on her 10.9M average views. This calculation helps a buyer determine if a quote is paying for actual reach or the prestige of her name. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on the 30 to 60 second window where most content sits. Shorter clips under 15 seconds earn a higher engagement rate of 5.64% compared to 4.41% for the medium length clips. Choosing the sub-15 second format over the longer version yields an engagement lift of about 26% more per view. Prioritize shorter cuts to maximize interaction from the audience. Original audio appears on nearly two thirds of the posts. This choice sacrifices some potential reach from trending sounds to build a recognizable brand identity. Captions stay brief at roughly 48 characters, providing just enough context without distracting from the visual. Disabling both duet and stitch features keeps the content closed to remixes and focuses all attention on the primary footage. The top video lasted 30 seconds and pulled 76.1 million views, which is about 7 times the average reach for this account. It earned 4.3 million likes against just 16.9k comments. This ratio of roughly 256 likes per comment shows the clip won through passive watching rather than active debate. Average views stay above 10 million per post, indicating a large established audience. Strategy here focuses on maintaining high engagement for millions rather than seeking small growth. The account already operates at a scale where every video reaches a huge crowd regardless of minor creative tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds because they are the most frequent length produced. However, shorter videos under 15 seconds perform better with a 5.64% engagement rate compared to 4.41%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because they exceed the field median for weekly posts while maintaining high follower rankings and consistent volume. Their output of over two videos per week keeps them active in front of their large audience. This pace has remained steady for over two years, establishing a durable habit for the brand to rely on. While the variance in posting gaps indicates some occasional irregular bursts, the sheer volume remains dependable compared to the average creator. You can expect fresh content most often on Saturday and Sunday. New uploads typically land around 19:00 UTC, while Thursday is the quietest day for new posts. Marketers can plan campaigns around a steady drumbeat of content rather than sporadic drops. A tie-in is most likely to find a fresh home during the weekend windows.

Audience & Reach

The account holds a top-of-field rank with an eighteen point five times multiplier over the median creator. This position provides a broadcast-scale reach for any single campaign. While the like rate sits below the median by nearly half a percentage point, it remains steady. A brand message will find a consistent audience even if the engagement intensity is lower than average. Belgium accounts for ninety eight percent of the distribution. Brands can target this specific region with high precision but cannot rely on the United States or Great Britain to reach those populations. The lifetime footprint includes twenty billion plays across the catalog. This depth means a brand tag sits beside content that has already been viewed billions of times rather than starting from zero. The audience fits the beauty and personal care category. This alignment works because the high follower rank provides scale while the stable like rate ensures visibility for a product-focused message.