@nfl TikTok Stats, Earnings & Analytics

Q: How many followers does @nfl have on TikTok?

@nfl has 20.2M followers on TikTok.

Q: What is @nfl's TikTok engagement rate?

@nfl has an engagement rate of 9.24% based on their recent videos.

Q: How much does @nfl earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @nfl as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $101,000 - $242,400 per post.

Q: How many TikTok videos has @nfl posted?

@nfl has posted 5.0K videos on TikTok.

Account Overview

What This Report Covers

NFL (@nfl) is a verified sports TikTok account with 20.2M followers and 5,037 videos. That ranks 163 of the 1,349 accounts with a TKMetrics report by followers, 18.4x the median account. Since it was created 6.6 years ago it has averaged 257.0K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-08-06
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	38K:1

Data Summary

Videos Analyzed	37
Avg Plays per Video	1,289,232
Avg Likes per Video	114,845
Engagement Rate	9.24%

Engagement Analysis

Based on 34 of 37 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 34 videos we analysed got an average of 1.3M plays and 8.9% of viewers liked them, 2.0x the 4.5% median like rate of the creators we track. Saves (0.36% of views) outnumber shares (0.29%); comments are 0.04%.

1.3M

Avg Plays/Video

114.8K

Avg Likes/Video

552

Avg Comments/Video

3.8K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 37 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 34 that aren't pinned.

5.5M

Median plays, top 10 videos

662.3K

Median likes, top 10 videos

59.5M

75th percentile plays

114.4M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 3 pinned videos.

278,633,900

Total Plays

36,504,719

Total Likes

165,451

Total Comments

1,319,955

Total Shares

1,845,400

Total Saves

Engagement Ratios

@nfl turns 8.9% of views into likes, 0.36% into saves and 0.29% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

8.91%

Likes / Views

0.04%

Comments / Views

0.29%

Shares / Views

0.36%

Saves / Views

This shows viewers interact with content by liking it more often than they comment, share, or save.

Viral Hit Rate

8.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 37% of the creators we track. The 5x figure is the same measure at five times the norm.

8.8%

2x Avg (3 of 34)

2.9%

5x Avg (1 of 34)

Measured against the average of the 34 videos that aren't pinned.

Consistency Score

@nfl's view count swings by a CV of 3.00, steadier than 27% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 3.00

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @nfl as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 20.2M followers

$101,000 – $242,400

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 37 videos

3 of the 34 videos that aren't pinned (8.8%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 3 of 37 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

30s

Average Duration

<15s

3

15-30s

16

30-60s

18

The account favors videos between 30 and 60 seconds with 18 instances. This duration represents the most frequent length used among the 37 recent videos.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

67.6%

25 of 37

Posting Patterns & Optimal Timing

Based on 37 videos

The videos we analysed all went up between Feb 9, 2026 and Feb 11, 2026, less than a week, so they can't show which days the account usually posts; most went up around 1:00 and 20:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 37 videos we analysed, its 3 pinned videos included, all went up between Feb 9, 2026 and Feb 11, 2026: too short a window for a weekly rate.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. These uploads all went up between Feb 9, 2026 and Feb 11, 2026, less than a week, so the chart shows only the days in that window, not a weekly habit.

Tuesday

18

Wednesday

15

Monday

4

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

How to read these charts

The busiest hour is 1:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#superbowl (66) #nfl (37) #seattleseahawks (19) #badbunny (10) #applemusichalftime (8) #micdup (8) #newenglandpatriots (3) #jaxonsmithnjigba (2) #michaeldickson (2) #applemusichalftimeshow (2) #disneyland (2) #samdarnold (2) #deionsanders (1) #druski (1) #mylesgarrett (1) #chloekim (1) #clevelandbrowns (1) #winterolympics (1) #rogerfederer (1) #sblx (1) #demarcuslawrence (1) #devonwitherspoon (1) #charlieputh (1) #julianlove (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

bunny (10) seahawks (5) via (4) moment (3) proud (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

9 unique sounds

original sound - NFL 25x

snowfall (Sped Up) - Øneheart & reidenshi 4x

stellar (Sped Up) - .diedlonely & énouement 2x

Sequencia High (Slowed) - DJZRX & rodricci & launch13 1x

Latin-style guitar that feels melancholy, rush, run(1396879) - SUNNY HOOD STUDIO 1x

drowning (slowed + reverb) - Vague003 1x

Ancora - Totally Enormous Extinct Dinosaurs Remix - Durante 1x

Old Disney Swing Jazz - Nico 1x

Best One Yet - Layup 1x

What the numbers say

Strengths

+ Like rate 8.9%, 2.0x the 4.5% median like rate of the creators we track
+ Fans save videos (0.36% of views) 1.2x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ None of the 37 videos runs over a minute, the minimum for Creator Rewards

Questions about @nfl

How many followers does @nfl have on TikTok?

@nfl has 20.2M followers on TikTok.

What is @nfl's TikTok engagement rate?

@nfl has an engagement rate of 9.24% based on their recent videos.

How much does @nfl earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @nfl as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $101,000 - $242,400 per post.

How many TikTok videos has @nfl posted?

@nfl has posted 5.0K videos on TikTok.

NFL