NFL

Ranked 163 out of 1349 creators, this account holds 20.2M followers which is 18.4 times the median size of 1.1M followers. This makes it a giant at the top of the field. It gains 257.0K followers every month, representing fast growth for an account that has existed for 6.6 years. The average reach of 7.5M views per video is high and aligns with such a large follower base. A 13.10% like rate clears the median of 4.93%, indicating a highly engaged audience. The rest of this report covers specific engagement trends and content performance metrics.

This audience approves content at a rate much higher than the median. The high like rate ranks 93 out of 1349 creators. Savvy brands can expect strong initial sentiment from this fan base. Saves represent the highest level of intent with 0.662% of views resulting in 49.9K saves. Shares follow at 0.474% with 35.7K instances, while comments sit at 0.059% with 4.5K counts. These figures prove that fans prioritize keeping and sharing content over public discussion. The audience over-indexes on keeper value but under-indexes on active conversation. Brands should focus on high-utility assets that fans want to archive rather than community-building prompts. Reach is inconsistent due to a high consistency CV of 3.0. Only 8.1% of the 37 videos reached the 2x average mark, and only 3 hit the 5x threshold. This suggests a sporadic reach pattern rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. With 20.2M followers, the creator likely commands a brand fee between $50,000 and $100,000 per post. This high value comes from sponsorships because they scale with follower count. In contrast, the Creator Fund pays pennies per thousand views and fails to capture the true market value of such a large audience. A rank of 163 out of 1349 means this creator sits in a position of power. They can demand a premium for their reach and have the leverage to decline lower offers. The high like rate suggests they also command a price at the top end of the available range. A buyer should view the quoted sponsorship band as a starting point for negotiation rather than a fixed cost. The 7.5M average views provide a check on the actual cost per view. Dividing the top end of the sponsorship band by these views results in roughly $0.013 per view. This figure helps a buyer determine if a quote is paying for raw reach or for the prestige of the brand name. These are modelled estimates from public metrics, not disclosed earnings.

The feed peaks in the 30 to 60 second range where nearly half of all clips live. Focus on this duration to mirror the primary content strategy of the account. Original audio appears on about 68% of posts, a choice that prioritizes a consistent brand identity over the reach gained from trending tracks. Captions average around 89 characters to provide context without overwhelming the visual. Duet and stitch features are rarely enabled, keeping the focus on the original footage rather than user interaction. The top video reached 114.4 million views at 32 seconds long, outperforming typical reach by over 15 times. It earned a high volume of likes compared to its comments, which shows it succeeded through passive viewing rather than starting a conversation. Average views sit at 7.5 million per post, making this a large established account. Success here relies on consistent high-volume output for an existing audience rather than searching for new growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 18 instances. This duration represents the most frequent length used among the 37 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a volume far above the field median with high frequency. They produce over one hundred videos weekly while the average creator posts less than two per week. This rapid pace is underpinned by an erratic consistency grade, meaning content drops in unpredictable bursts rather than on a clockwork schedule. The current posting habits have only been active for two days, so this high-volume cycle is not yet a proven long-term habit. Content tends to land most often on Tuesday and Wednesday. The busiest hour for new uploads occurs at 01:00 UTC. Monday remains the quietest day for new posts. Marketers can expect a constant stream of content, though the specific timing of each drop is unpredictable due to the high variance in posting gaps. You should target Tuesday or Wednesday to align a campaign with the most active upload windows.

Audience & Reach

The account holds a top-of-field rank with a multiple of 18.4 over the median creator. This ranking indicates a broadcast-scale audience for any single campaign execution. The like rate sits well above the median of 4.93%. Such high engagement relative to typical creators means a brand message will likely earn a stronger response from viewers than standard accounts. This profile fits the Sports category because the high follower rank and strong like response indicate a stable, engaged fan base for athletic content.