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This account ranks 315 out of 1349 tracked creators and holds 12.8M followers, which is 11.6 times the median follower count of 1.1M for a creator in this category. The scale puts it firmly as a giant at the top of the field. Growth remains fast with 164.0K new followers added every month over its 6.5 year lifespan. This steady momentum confirms long term stability rather than a temporary spike. The catalog has amassed 2.5B total plays and 108.7M total likes to build an enormous historical footprint. While 1.4M shares indicate consistent word of mouth spread, the 4.9M total saves suggest high rewatch value and content that users want to keep for later reference. This depth indicates a loyal audience that interacts with the content repeatedly rather than just passing through. The average of 4.1M views per video is in line with what an account of this size would predict. However, the 4.32% like rate falls below the 4.93% median. The rest of this report covers deeper engagement metrics and audience demographics.

The audience approves less than the typical user as the like rate sits below the platform median at 4.32%. This puts the creator at rank 742 of 1349. Saves represent the most frequent action with a 0.195% rate, followed by shares at 0.055%, downloads at 0.02%, and comments at 0.008%. These figures translate to 8.0K saves, 2.3K shares, 802 downloads, and 322 comments per video. The high volume of saves relative to other metrics shows a strong intent to return to the content for reference. Shares indicate consistent word of mouth spread compared to the much lower rate of active discussion in the comments. A brand should prioritize the content as a resource for long term retention rather than a vehicle for immediate community conversation. Reach is inconsistent across the 150 videos. Only 17 videos hit the 2x average mark and 5 reached the 5x threshold. The high coefficient of variation of 2.49 confirms that reach fluctuates wildly between posts. This audience behaves as one that saves content for later use rather than engaging in real time.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 12.8M followers, they command a brand fee between $30,000 and $50,000 per post. Creator Fund payouts are much lower because that program pays pennies per thousand views rather than scaling with total audience size. A rank of 315 out of 1349 puts this creator in a position of power. They sit far above the median and can command a premium for their influence. The quoted range represents a starting point for negotiations rather than a fixed price. A lower ranking would suggest a budget ceiling, but this high standing allows them to be selective with partners. The cost per view sits between $0.007 and $0.012 based on 4.1M average views. This metric helps buyers determine if they are paying for raw reach or the specific value of the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed since nearly every post stays under 15 seconds. The 15 to 30 second bucket earns a much lower engagement rate than the longer format. Making videos over one minute results in more than double the engagement per view compared to the 15 to 30 second range. Stick to the shorter clips for consistent reach while reserving long-form content for specific moments of high interaction. Original sound usage sits below 30% across recent posts. This choice means the creator prioritizes a unique brand identity over the large reach spikes that trending sounds provide. Captions stay brief at an average of 65 characters to keep focus on the visual. Closing off both duet and stitch options ensures no other creators can remix the content, keeping all attention on the original source. The standout video lasted 65 seconds and reached 76.6 million views. This outperformed typical reach by a factor of 18.6. It pulled in 3.4 million likes against only 3.5k comments. Such a lopsided ratio shows that the clip earned passive watching rather than sparking an active debate. Average views sit at 4.1 million per post. This high floor means the account functions as a large, established media hub. Strategies here should focus on maintaining this scale through consistent aesthetic choices. The audience is already large enough that every video serves as a broad broadcast.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 139 out of 150 total posts. This preferred length performs worse than the 1 to 3 minute category for engagement.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production_ is the cadence for this account because it maintains a top-tier follower rank despite posting well below the field median. The creator produces premium content at a deliberate pace rather than through high volume. This rhythm has remained stable for over three years, establishing a durable and proven habit. While the gap between posts is much wider than the average, the low consistency grade and high variance indicate an erratic posting schedule. You cannot rely on a clockwork drumbeat of content here. Instead, expect sporadic drops that lean toward higher production value rather than frequent updates. New content most often appears on Tuesday or Thursday, while Sunday remains the quietest day for uploads. The busiest hour for new posts is 10:00 UTC. Marketers should plan around these specific windows to time a campaign with the next major drop.

Audience & Reach

The creator ranks in the top of the field for follower count with a multiple over eleven times the median. This position means a single campaign can reach many people across a wide demographic. While the audience is concentrated in the German market at 71 percent, it also reaches viewers in France and the United Kingdom. A brand targeting Germany will find success here, but they should not expect to capture the French or UK markets through this specific profile. The like rate sits below the median by more than one percentage point. This indicates that while the reach is wide, the engagement per view is lower than average. A sponsored post may see fewer interactions relative to total views compared to other creators in the category. The lifetime footprint of 2.5 billion plays means a brand tag appears alongside content already seen by millions of people. Your placement sits next to a deep archive of viewed content rather than starting fresh with a new audience. The profile fits the home decor category because the large follower count and lower like rate suggest an audience that consumes high-volume visual content for inspiration.