Object

Q: How many followers does @the_object have on TikTok?

@the_object has 12.8M followers on TikTok.

Q: What is @the_object's TikTok engagement rate?

@the_object has an engagement rate of 4.39% based on their recent videos.

Q: How much does @the_object earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @the_object's estimated Creator Rewards earnings are $943 - $2,358 per month (only videos over 1 minute earn), with estimated sponsorship value of $63,939 - $153,454 per post.

Q: How many TikTok videos has @the_object posted?

@the_object has posted 612 videos on TikTok.

@the_object

Joined 2019-12-19

12.8M

Followers

200

Following

247.6M

Total Hearts

612

Videos

404.6K

Avg Hearts/Video

lifetime average

4.39%

Engagement Rate

6.5y

Account Age

164.0K

Followers/Month

lifetime average

3.2M

Hearts/Month

lifetime average

7.9

Videos/Month

lifetime average

We also record @the_object's follower count over time. See the @the_object TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Object (@the_object) is a verified art & design TikTok account with 12.8M followers and 612 videos. That ranks 315 of the 1,349 accounts with a TKMetrics report by followers, 11.6x the median account. Since it was created 6.5 years ago it has averaged 164.0K new followers a month.

Account Classification

Account Size	Mega (10M+)
Account Created	2019-12-19
Verification	Yes
Profile language (app setting)	RU
Follower Ratio	64K:1

Data Summary

Videos Analyzed	150 (24.5% of total)
Avg Plays per Video	4,107,324
Avg Likes per Video	177,540
Engagement Rate	4.39%

Metrics based on 150 most recent videos (24.5% of 612 total).

Engagement Analysis

Based on 150 videos (24.5% sample)

Across the 150 videos we analysed (Oct 30, 2022 to Mar 7, 2026), the average video got 4.1M plays and 4.3% of viewers liked it, 1.0x the 4.5% median like rate of the creators we track. Saves (0.20% of views) outnumber shares (0.06%); comments are under 0.01%.

4.1M

Avg Plays/Video

177.5K

Avg Likes/Video

322

Avg Comments/Video

2.3K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 150 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 150.

3.5M

Median plays, top 60 videos

87.8K

Median likes, top 60 videos

8.8M

75th percentile plays

76.6M

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 150-video sample across 612 total videos.

2.5B

Est. Total Plays

247.6M

Total Likes (TikTok's count)

197.1K

Est. Total Comments

1.4M

Est. Total Shares

4.9M

Est. Total Saves

Engagement Ratios

@the_object turns 4.3% of views into likes, 0.20% into saves and 0.06% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Bottom quarter

4.32%

Likes / Views

0.01%

Comments / Views

0.06%

Shares / Views

0.20%

Saves / Views

Saves are much higher than comments or shares. This indicates that viewers prefer to keep the content for later use rather than interacting with it publicly.

Viral Hit Rate

11.3% of this account's videos beat its own average views by 2x, a breakout rate higher than 58% of the creators we track. The 5x figure is the same measure at five times the norm.

11.3%

2x Avg (17 of 150)

3.3%

5x Avg (5 of 150)

Consistency Score

@the_object's view count swings by a CV of 2.49, steadier than 39% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 2.49

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 4.1M views/video, and about 3.9 videos a month (its posting rate in this sample)

$943 – $2,358

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (2 of 150 analysed videos, with 15% of their views)

Sponsorship Value (Est. Per Post)

Based on 12.8M followers

$63,939 – $153,454

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 150 videos

17 of the 150 videos (11.3%) passed twice the average plays and 5 passed five times it. Plays are uneven from one video to the next (consistency grade D). 139 of 150 videos are under 15 seconds and 2 run a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

12s

Average Duration

<15s

139

15-30s

1-3min

The account favors videos under 15 seconds with 139 out of 150 total posts.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

29.3%

44 of 150

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration	Videos	Avg Engagement
<15s (best)	139	3.19%
15-30s	9	2.15%
1-3min	2	5.43%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 150 videos (24.5% sample)

The account posts 0.9 videos a week, most often on Thursday and Tuesday and most around 10:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	0.9
Avg Gap Between Posts	197.1h
Data Range	Oct 30, 2022 to Mar 7, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday

Tuesday

Saturday

Wednesday

Monday

Friday

Sunday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most often on Thursday and Tuesday, with the peak activity occurring at 10:00 UTC. Sunday is the quietest day for posting.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Based on 150 most recent videos (24.5% of 612 total). Counts reflect appearances in sampled videos.

#closeup (97) #satisfying (93) #macro (70) #amazing (64) #slowmo (33) #slowmotion (21) #asmr (17) #melting (6) #foley (4) #satiafying (3) #pencil (3) #zooming (2) #slomotion (1) #fire (1) #satisfyingvideos (1) #fishing (1) #velcro (1) #florasis (1) #makeup (1) #wire (1) #dentalfloss (1) #halloween (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 150 most recent videos (24.5% of 612 total). Excludes stopwords, hashtags, and mentions.

close (42) song (28) created (26) artist (25) original (21)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

76 unique sounds | from 150 sampled videos

original sound - the_object - Object 21x

So Sick - Ne-Yo 5x

original sound - pivotalsongrecs - pivotalsongrecs 4x

ON THE NEWS - Freddie Dredd 4x

UUHH - Teezo Touchdown 4x

Flowers - Miley Cyrus 4x

Domino - Jessie J 3x

Acapulco - The Sometimes Island 3x

smoke & a light - Ole 60 3x

Pictures - Earthquake Lights 3x

What the numbers say

Strengths

+ Fans save videos (0.20% of views) 3.5x as often as they share them
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 2 of 150 videos run a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @the_object

How many followers does @the_object have on TikTok?

@the_object has 12.8M followers on TikTok.

What is @the_object's TikTok engagement rate?

@the_object has an engagement rate of 4.39% based on their recent videos.

How much does @the_object earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @the_object's estimated Creator Rewards earnings are $943 - $2,358 per month (only videos over 1 minute earn), with estimated sponsorship value of $63,939 - $153,454 per post.

How many TikTok videos has @the_object posted?

@the_object has posted 612 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @the_object's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 150 analyzed videos (24.5% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 18, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @the_object TikTok stats and analytics, data as of 18 June 2026. https://tkmetrics.com/blog/the_object-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Estimated Lifetime Engagement

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Engagement by Video Length

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @the_object

How many followers does @the_object have on TikTok?

What is @the_object's TikTok engagement rate?

How much does @the_object earn on TikTok?

How many TikTok videos has @the_object posted?

Similar TikTok creators

Want TikTok Data for Your Research?

Cite this page