12.8M

Followers

763

Following

352.5M

Total Hearts

1.4K

Videos

257.3K

Avg Hearts/Video

lifetime average

10.56%

Engagement Rate

10.2y

Account Age

104.4K

Followers/Month

lifetime average

2.9M

Hearts/Month

lifetime average

11.2

Videos/Month

lifetime average

We also record @_lulu99's follower count over time. See the @_lulu99 TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Lulu99 (@_lulu99) is a verified lifestyle TikTok account with 12.8M followers and 1,370 videos. That ranks 316 of the 1,349 accounts with a TKMetrics report by followers, 11.6x the median account. Since it was created 10.2 years ago it has averaged 104.4K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2016-04-11
Verification Yes
Profile language (app setting) ES
Follower Ratio 17K:1

Data Summary

Videos Analyzed 278 (20.3% of total)
Avg Plays per Video 1,215,827
Avg Likes per Video 125,638
Engagement Rate 10.56%

Metrics based on 278 most recent videos (20.3% of 1.4K total). Averages and rates leave out the 3 pinned videos, which stay at the top of the profile however old they are.

Engagement Analysis

Based on 275 of 278 videos, leaving out 3 pinned videos

Leaving out its 3 pinned videos, the other 275 videos we analysed got an average of 1.2M plays and 10.3% of viewers liked them, 2.3x the 4.5% median like rate of the creators we track. Saves (0.37% of views) outnumber shares (0.16%); comments are 0.07%.

1.2M

Avg Plays/Video

125.6K

Avg Likes/Video

787

Avg Comments/Video

2.0K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 278 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 275 that aren't pinned.

3.1M

Median plays, top 60 videos

267.7K

Median likes, top 60 videos

5.0M

75th percentile plays

14.5M

Top Video

10.06

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 275 videos of the sample that aren't pinned across 1.4K total videos.

1.7B

Est. Total Plays

352.5M

Total Likes (TikTok's count)

1.1M

Est. Total Comments

2.7M

Est. Total Shares

6.2M

Est. Total Saves

Engagement Ratios

@_lulu99 turns 10.3% of views into likes, 0.37% into saves and 0.16% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

10.33%

Likes / Views

0.07%

Comments / Views

0.16%

Shares / Views

0.37%

Saves / Views

This shows that viewers are more likely to double tap content than they are to comment, share, or save it.

Viral Hit Rate

12.0% of this account's videos beat its own average views by 2x, a breakout rate higher than 67% of the creators we track. The 5x figure is the same measure at five times the norm.

12.0%

2x Avg (33 of 275)

4.0%

5x Avg (11 of 275)

Measured against the average of the 275 videos that aren't pinned.

Consistency Score

@_lulu99's view count swings by a CV of 1.74, steadier than 63% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 1.74

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 1.2M views/video, leaving out 3 pinned videos, and about 11.2 videos a month (its lifetime average: videos posted over account age)

$1,129 – $2,821

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (49 of 278 analysed videos, with 21% of their views)

Sponsorship Value (Est. Per Post)

Based on 12.8M followers

$63,839 – $153,213

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 278 videos

33 of the 275 videos that aren't pinned (12.0%) passed twice the average plays and 11 passed five times it. Plays are uneven from one video to the next (consistency grade D). 83 of 278 videos are under 15 seconds and 49 run a minute or longer.

Primary Content Categories

comedy fashion

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

36s

Average Duration

<15s
83
15-30s
69
30-60s
77
1-3min
48
3min+
1

The account favors shorter videos under 15 seconds as it is the most frequent category.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

81.7%
227 of 278

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 10.56% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration Videos Avg Engagement
<15s (best) 83 10.13%
15-30s 69 9.61%
30-60s 77 9.01%
1-3min 48 9.61%
3min+ 1 6.99%

Lengths with fewer than 5 videos are listed but not ranked.

Posting Patterns & Optimal Timing

Based on 278 videos (20.3% sample)

The videos we analysed went up most often on Wednesday and most around 2:00 and 3:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 278 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 298 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 298 uploads with a date, a wider set than the 278 videos analysed above.

Wednesday
48
Friday
47
Saturday
47
Thursday
42
Monday
40
Sunday
39
Tuesday
35

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most often on Wednesday and Friday, with the busiest hour being 2:00 UTC. The peak activity on those two days stands out against the quiet period on Tuesday.

Top Videos

Top 60 by play count from 278 analyzed

62.4M

Combined Plays (Top 5, not pinned)

6.9M

Combined Likes (Top 5)

12.5M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @_lulu99's profile page

Si ya saben como soy para que me dejan sola con una tarjeta de crédito 😂

Posted Apr 27, 2026

9.8M

Views

272.2K

Likes

838

Comments

4.4K

Shares

17.8K

Saves

Cuando la puntualidad no es lo tuyo… ¡toca resolver como sea! 🚿😂 Menos mal mi lip combo de @Cyzone aguanta el ritmo. ¿Cuál de los 3 fue su favorito? ¡El primero es mi obsesión! 😍 El Lip Liner para definir + el Labial Mate que no transfiere = labios perfectos todo el día 💄🔥 #Publicidad #Cyzonelipcomb…

Posted Apr 24, 2026

1.1M

Views

78.4K

Likes

332

Comments

385

Shares

2.0K

Saves

Novio no pero outfit sí mi reina 💅🏻❤️ @Fashion Nova ➡️ Burning love latex skirt set

Posted Feb 07, 2026

345.3K

Views

32.4K

Likes

384

Comments

164

Shares

1.3K

Saves

Dec 31, 2024

¿Me ayudarían a llegar a 13 millones en Youtube antes de que se acabe el año? YA ESTAMOS A NADAAAA 😍 Link en mi bio #cabello #nuevolook #lulu99

14.5M

Views

1.3M

Likes

2.5K

Comments

11.0K

Shares

62.0K

Saves

⏲ 50s ♪ original sound - _lulu99 – Lulu99
Oct 17, 2025

MAMÁ SOY EL MEME MÁS VIRAL DE TIKTOK 😂😂 #lulu99

13.3M

Views

1.6M

Likes

5.8K

Comments

26.4K

Shares

60.7K

Saves

⏲ 58s ♪ original sound - _lulu99 – Lulu99
Apr 03, 2026

Pronto les tenemos una sorpresa 🤭 @Fede Vigevani

12.5M

Views

1.3M

Likes

36.2K

Comments

70.5K

Shares

72.1K

Saves

⏲ 15s ♪ Original sound snowman – ‍r7ptor
Dec 06, 2025

Luego lo borro :v

12.3M

Views

1.6M

Likes

6.6K

Comments

19.0K

Shares

43.6K

Saves

♪ original sound - music_sadlyrics2 – Sígueme👏👏👏
Jul 25, 2025

¡Le dimos un nuevo look al LuluMóvil! 🩷 El carro más colorido de mi ciudad 🌈🦄 tenía que ser el de la Lulú jajajaja

9.7M

Views

1.0M

Likes

1.3K

Comments

3.7K

Shares

33.7K

Saves

⏲ 1m 4s ♪ original sound - _lulu99 – Lulu99

54 more top videos for @_lulu99

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

137 unique sounds | from 278 sampled videos
original sound - _lulu99 - Lulu99 147x
original sound - iza_stz - 𝐼𝑠𝑎 𝑆𝑡𝑜𝑟𝑒𝑦 4x
♡ ᶫᵒᵛᵉᵧₒᵤ ♡ - SoBerBoi 4x
Monkeys Spinning Monkeys - Kevin MacLeod & Kevin The Monkey 3x
Walking Around - Instrumental Version - Eldar Kedem 3x
original sound - rj_novaa - nova 2x
Los sabanales - Calixto Ochoa 2x
Just A Girl - No Doubt 2x
Epilepsia - Lulu99 2x
VELOCIDADE - SANTOS BRAVOS 1x

What the numbers say

Strengths

  • + Like rate 10.3%, 2.3x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.37% of views) 2.3x as often as they share them
  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)

Questions about @_lulu99

How many followers does @_lulu99 have on TikTok?

@_lulu99 has 12.8M followers on TikTok.

What is @_lulu99's TikTok engagement rate?

@_lulu99 has an engagement rate of 10.56% based on their recent videos.

How much does @_lulu99 earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @_lulu99's estimated Creator Rewards earnings are $1,129 - $2,821 per month (only videos over 1 minute earn), with estimated sponsorship value of $63,839 - $153,213 per post.

How many TikTok videos has @_lulu99 posted?

@_lulu99 has posted 1.4K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @_lulu99's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 278 analyzed videos (20.3% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @_lulu99 TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/_lulu99-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.