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This account ranks 321 out of 1349 tracked creators and holds 12.7M followers, which is 11.6 times the median follower count of 1.1M. This position establishes it as a giant in the current landscape. Growth remains fast with an acquisition of 159.3K new followers every month over its 6.7 year lifespan. The total catalogue has accumulated 464.6M plays and 41.5M likes to build a large historical footprint. High share counts of 8.9M indicate strong word of mouth movement while the 2.0M saves confirm that the content provides lasting value for viewers to return to or keep. The average view count of 81.4K per video sits below what is expected for an account with over 12 million followers. However, the 8.94% like rate clearly exceeds the 4.93% median, proving that the audience highly engages with the content they actually see. The following report provides a deep dive into specific engagement metrics and audience behavior patterns across the full archive.

This audience approves content at a much higher rate than the median, ranking 348 out of 1349. High like rates confirm strong initial appeal and positive sentiment. Shares represent the strongest behavior at 1.908% per view with 1.6K total shares. This indicates high word-of-mouth spread compared to saves at 0.42% and downloads at 0.127%. Comments sit at the lowest engagement level of 0.053% for a total of 43 across the feed. The audience prioritizes distributing content over discussing it or archiving it for later use. Brands should focus on shareable assets rather than community building. Reach is inconsistent due to a high coefficient of variation of 8.46. Only 7 videos hit the 2x average mark while 6 reached the 5x threshold. This volatility suggests sporadic peaks rather than steady growth. The data points toward an active audience that shares content quickly.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the vast majority of revenue for this creator. A follower count of 12.7M suggests a sponsorship range between $50,000 and $100,000 per campaign. Creator Fund payouts are negligible by comparison because they pay pennies per thousand views while sponsorship fees scale directly with the size of the audience. A rank of 321 out of 1349 places this creator in a position of power to command a premium. They can often decline lower offers and demand higher rates than average accounts. High engagement rates suggest they sit at the top end of their projected pay range. A cost-per-view check of roughly $0.62 to $1.23 helps buyers determine if a quote covers pure reach or the value of the brand name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the backbone of this feed. Most videos land under 15 seconds, and that specific length earns a 6.09% engagement rate compared to just 2.66% for the 30 to 60 second bucket. Choose the sub-15 format as your standard to gain more than double the engagement per view of the longer clips. Original audio appears in over three quarters of the posts. This choice sacrifices potential reach from trending sounds to maintain a consistent, recognizable brand identity. Captions stay brief at around 76 characters to frame the content without distracting the viewer. Disabling both duet and stitch features keeps the community interaction focused solely on the primary footage rather than outside remixes. The top video lasted 15 seconds and hit 9.5 million views, which is over 100 times the normal reach seen here. It earned 854.7K likes against only 6.5K comments. Such a lopsided ratio of 132 likes per comment shows the content won through quick taps rather than sparking active debate. Average views sit at 81.4K despite a large follower count, meaning this account maintains steady reach for its core base. Focus on consistent engagement within the sub-15 second window to maintain visibility. The high follower count means the primary goal is retention of an existing audience rather than hunting for new followers through viral spikes.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 255 total posts. This shorter format performs better than longer clips because it earns a 6.09% engagement rate compared to 2.66% for videos between 30 and 60 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post at a volume far exceeding the field median with frequent gaps between uploads. They deliver over nine videos every week compared to the average of less than two. This high frequency has remained steady for over seven months. Although their consistency grade is low, the sheer volume makes them a reliable source of content for any campaign. Most new posts land on Wednesday and Sunday during the peak hour of 21:00 UTC. Saturday remains the quietest day for new uploads. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time specific tie-ins to hit on Wednesdays or Sundays when fresh content is most likely to appear.

Audience & Reach

Ranked 321 of 1349 with a multiple of 11.6 over the median, this account reaches broadcast-scale levels. A single campaign here provides high reach across a large volume of users. The like response sits well above the median rate of 4.93%. This higher engagement rate means a brand message earns more interaction from viewers than typical content on the platform. All sampled video data originates from the United States. While this ensures strong penetration within American markets, it means a global campaign cannot rely on this creator to reach audiences in other regions. The total lifetime footprint reaches 464.6 million plays across the archive. A brand tag placed alongside these videos sits next to content that has already been viewed hundreds of millions of times rather than starting from zero. This audience fits the fashion category because the high like rate and broadcast-scale reach suggest a popular aesthetic for apparel brands.