scar.ଓ

scar.ଓ

@scarday

🦋 💌: @Fashion Nova

instagram.com/scarday Joined 2015-10-25

12.9M

Followers

341

Following

802.8M

Total Hearts

4.2K

Videos

191.0K

Avg Hearts/Video

lifetime average

12.71%

Engagement Rate

10.7y

Account Age

100.8K

Followers/Month

lifetime average

6.3M

Hearts/Month

lifetime average

32.9

Videos/Month

lifetime average

We also record @scarday's follower count over time. See the @scarday TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

scar.ଓ (@scarday) is a verified beauty TikTok account with 12.9M followers and 4,204 videos. That ranks 313 of the 1,349 accounts with a TKMetrics report by followers, 11.7x the median account. Since it was created 10.7 years ago it has averaged 100.8K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2015-10-25
Verification Yes
Profile language (app setting) ES
Follower Ratio 38K:1

Data Summary

Videos Analyzed 272 (6.5% of total)
Avg Plays per Video 480,099
Avg Likes per Video 57,439
Engagement Rate 12.71%

Metrics based on 272 most recent videos (6.5% of 4.2K total). Averages and rates leave out 1 of the 3 pinned videos, which stay at the top of the profile however old they are; 2 more have no stored play count and are still counted.

Engagement Analysis

Based on 271 of 272 videos, leaving out 1 pinned video

Leaving out its 1 pinned video, the other 271 videos we analysed got an average of 480.1K plays and 12.0% of viewers liked them, 2.7x the 4.5% median like rate of the creators we track. Saves (0.48% of views) trail shares (0.72%); comments are 0.02%.

480.1K

Avg Plays/Video

57.4K

Avg Likes/Video

83

Avg Comments/Video

3.5K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 60 most-played of the 272 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 271 that aren't pinned.

848.5K

Median plays, top 60 videos

102.2K

Median likes, top 60 videos

1.7M

75th percentile plays

8.5M

Top Video

4.73

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 271 videos of the sample that aren't pinned across 4.2K total videos.

2.0B

Est. Total Plays

802.8M

Total Likes (TikTok's count)

348.9K

Est. Total Comments

14.6M

Est. Total Shares

9.7M

Est. Total Saves

Engagement Ratios

@scarday turns 12.0% of views into likes, 0.48% into saves and 0.72% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Top quarter

11.96%

Likes / Views

0.02%

Comments / Views

0.72%

Shares / Views

0.48%

Saves / Views

This shows that viewers are more likely to react with a heart than they are to comment, share, or save.

Viral Hit Rate

9.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 41% of the creators we track. The 5x figure is the same measure at five times the norm.

9.6%

2x Avg (26 of 271)

3.3%

5x Avg (9 of 271)

Measured against the average of the 271 videos that aren't pinned.

Consistency Score

@scarday's view count swings by a CV of 2.09, steadier than 51% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.09

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 480.1K views/video, leaving out 1 pinned video, and about 32.9 videos a month (its lifetime average: videos posted over account age)

$630 – $1,576

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (33 of 272 analysed videos, with 10% of their views)

Sponsorship Value (Est. Per Post)

Based on 12.9M followers

$64,430 – $154,631

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 272 videos

26 of the 271 videos that aren't pinned (9.6%) passed twice the average plays and 9 passed five times it. Plays are uneven from one video to the next (consistency grade D). 186 of 272 videos are under 15 seconds and 33 run a minute or longer.

Primary Content Categories

lifestyle comedy fashion

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

28s

Average Duration

<15s
186
15-30s
47
30-60s
6
1-3min
25
3min+
8

The account favors videos under 15 seconds with 186 total clips in that range.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

74.6%
203 of 272

Engagement by Video Length

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 12.71% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.

Duration Videos Avg Engagement
<15s 186 10.47%
15-30s 47 9.08%
30-60s 6 6.38%
1-3min (best) 25 10.65%
3min+ 8 9.79%

Posting Patterns & Optimal Timing

Based on 272 videos (6.5% sample)

The videos we analysed went up most often on Friday and Thursday and most around 4:00 and 6:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 272 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 298 uploads, pinned ones included.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 298 uploads with a date, a wider set than the 272 videos analysed above.

Friday
54
Thursday
47
Tuesday
44
Wednesday
44
Sunday
37
Monday
36
Saturday
36

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The account posts most on Thursday and Friday with a peak at 4:00 UTC.

Top Videos

Top 60 by play count from 272 analyzed

32.9M

Combined Plays (Top 5, not pinned)

4.4M

Combined Likes (Top 5)

6.6M

Avg Plays per Top Video

Pinned Video

Videos pinned to the top of @scarday's profile page

@palmolivelatam #ConectarEstaEntuPiel

Posted Jun 12, 2026

180.2K

Views

5.0K

Likes

90

Comments

18

Shares

259

Saves

Oct 26, 2025

después de mucho tiempo sin subir maquillajes de halloween… espero les guste🎃🖤 #halloween #makeup #trend

8.5M

Views

1.3M

Likes

2.0K

Comments

29.2K

Shares

31.0K

Saves

⏲ 28s ♪ Original sound Juggalo step – binx‼️
Jan 07, 2026

resolvió!!!🙏🏼🙏🏼

6.6M

Views

930.0K

Likes

1.4K

Comments

178.4K

Shares

53.2K

Saves

♪ Cake By The Ocean – DNCE
Jul 08, 2025

tan lindo siempre<5

6.6M

Views

518.9K

Likes

197

Comments

107.3K

Shares

19.5K

Saves

⏲ 7s ♪ Original sound We love him – ana
Aug 07, 2025

el karma llega solito #humor !!

5.6M

Views

954.0K

Likes

3.6K

Comments

27.1K

Shares

23.1K

Saves

⏲ 15s
Jun 15, 2025

<5

5.6M

Views

726.0K

Likes

189

Comments

17.8K

Shares

28.5K

Saves

⏲ 6s ♪ Original sound Kidd Keo Mask Off – BBz W🌐RLD

55 more top videos for @scarday

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 272 most recent videos (6.5% of 4204 total). Excludes stopwords, hashtags, and mentions.

amo (19)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

220 unique sounds | from 272 sampled videos
original sound - scarday - scar.ଓ 55x
ACELERADA - sma$her & MXZI 3x
original sound - itsnotvaled - itsnotvaled 2x
original sound - dkosft - ᴀʟᴇ.❦ 2x
original sound - 917josh_ - 917JOSH 2x
original sound - illegaljuls - illegaljuls 2x
DeToNe Max Mendez x Edu Trv - Kar???🦝 2x
Sugar On My Tongue - Tyler, The Creator 2x
Taca Nela - Vilão no Beat 2x
original sound - mvrtinwhite - martinwhite 2x

What the numbers say

Strengths

  • + Like rate 12.0%, 2.7x the 4.5% median like rate of the creators we track
  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)

Questions about @scarday

How many followers does @scarday have on TikTok?

@scarday has 12.9M followers on TikTok.

What is @scarday's TikTok engagement rate?

@scarday has an engagement rate of 12.71% based on their recent videos.

How much does @scarday earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @scarday's estimated Creator Rewards earnings are $630 - $1,576 per month (only videos over 1 minute earn), with estimated sponsorship value of $64,430 - $154,631 per post.

How many TikTok videos has @scarday posted?

@scarday has posted 4.2K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @scarday's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 272 analyzed videos (6.5% of total content).

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @scarday TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/scarday-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.