scar.ଓ

This creator ranks 313 out of 1349 tracked accounts and holds 12.9M followers, which is 11.7 times the median follower count of 1.1M. This makes them a giant in the current landscape. The account has gained 100.8K followers every month over its 10.7 year lifespan, which indicates fast growth for such an established profile. A lifetime catalogue of 2.0B total plays and 240.7M total likes shows a large amount of historical engagement accumulated over time. The 14.6M shares suggest high word of mouth distribution while the 9.7M saves indicate that the content provides lasting value for viewers to revisit later. Average views per video sit at 479.0K, which is in line with what an account of this size should expect from its audience. The 11.95% like rate more than doubles the median of 4.93%, confirming that the active audience is highly engaged with the content provided. The following report breaks down these engagement metrics and reach patterns in detail.

The audience approves of the content at more than double the platform median, ranking 135 out of 1349 for like rates. This high approval indicates a very positive reception to the core creative style. Shares are the most frequent action with 0.724% of views, followed by saves at 0.482%. Comments occur at 0.017% while downloads sit at 0.084%. These figures translate to 3.5K shares, 2.3K saves, 83 comments, and 401 downloads per video. The audience prioritizes word-of-mouth spread and keeper value over active discussion. A brand can expect high advocacy but lower direct community interaction. Reach is inconsistent across the 272 videos. Only 9.6% of content hit the 2x average mark with 26 videos reaching that level. Nine videos reached the 5x threshold. The consistency coefficient of 2.09 indicates erratic reach patterns rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their large follower base. A brand deal for an account with 12.9M followers typically commands a fee between $50,000 and $100,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of reach. Sponsorships scale with the total audience size while the Creator Fund relies on volatile view counts to generate small amounts of income. The rank of 313 out of 1349 places this creator in a high position where they can command a premium from brands. They have enough leverage to decline lower offers and negotiate based on their authority. A buyer should use the $50,000 to $100,000 range as a starting point for negotiation rather than a fixed price. High engagement rates suggest they sit at the top end of this bracket. The cost per view analysis helps determine if a brand is paying for reach or for the name. Dividing the upper sponsorship cap by 479.0K average views results in a cost of roughly $0.21 per view. This figure serves as a gut check to see if a quoted rate from an agency is inflated beyond the value of the actual impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips form the core of this feed. Most videos land under 15 seconds, while those between one and three minutes earn a much higher engagement rate of 10.65% compared to just 6.38% for the mid-length clips. Choosing the longer format over the medium length yields an engagement gain of roughly 67%. Create content in the one to three minute range to capture more interaction per view than the 30 to 60 second alternative. Original audio appears on nearly 75% of the feed. This choice favors a distinct brand identity over the ease of riding a trending sound for quick reach. Captions stay brief at an average of 41 characters, ensuring the visual content remains the primary focus. Closing off both duet and stitch features keeps the experience contained to this profile rather than inviting others to remix the clips. The standout video clocked in at 28 seconds and pulled 8.5 million views. This performance reached over 17 times the typical audience size for this account. It earned 1.3 million likes against only 2,000 comments. Such a lopsided ratio of 618 likes per comment shows that people watched and tapped quickly without starting deep conversations. Average views reach nearly 480k, marking this as a large established profile. The content strategy focuses on maintaining high volume for a large base rather than seeking small-scale growth. Every video starts with a notable floor of reach regardless of the specific production choices made.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 186 total clips in that range. These shorter videos do not perform as well as the 1 to 3 minute category which has a higher engagement rate of 10.65%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post more than three times the median volume with high frequency. They produce over five videos weekly while the typical creator posts under two. This steady output has remained stable for over a year. Despite the high volume, the inconsistent gap between posts suggests an irregular posting rhythm rather than a clockwork schedule. The account ranks near the top of the field in followers and average views. You can expect a dependable drumbeat of new content to fuel a campaign. New videos land most often on Thursday and Friday. Most uploads occur around 04:00 UTC. Monday is the quiet day for new posts. Marketers should time tie-ins for these peak days to capture fresh inventory.

Audience & Reach

The account holds a top-of-field rank with an 11.7x multiple over the median creator. This position indicates that a single campaign can reach a high volume of people across the platform. Engagement is strong as the like rate sits more than double the median. A brand message will land with higher impact per viewer compared to average accounts. Mexico represents the primary market for this audience at a 95% share. While a brand can target the Mexican market effectively, they cannot count on Canada or Puerto Rico for a global reach. These secondary regions would require different creators to achieve coverage. A lifetime footprint of 2 billion plays provides context for current placements. Because a brand tag sits next to content seen billions of times in the past, it joins an established history rather than starting from zero. The audience fits the entertainment category. This alignment stems from the combination of broadcast-scale reach and a high like response relative to the median.