12.9M
Followers
341
Following
802.8M
Total Hearts
4.2K
Videos
191.0K
Avg Hearts/Video
lifetime average
12.71%
Engagement Rate
10.7y
Account Age
100.8K
Followers/Month
lifetime average
6.3M
Hearts/Month
lifetime average
32.9
Videos/Month
lifetime average
We also record @scarday's follower count over time. See the @scarday TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
scar.ଓ (@scarday) is a verified beauty TikTok account with 12.9M followers and 4,204 videos. That ranks 313 of the 1,349 accounts with a TKMetrics report by followers, 11.7x the median account. Since it was created 10.7 years ago it has averaged 100.8K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2015-10-25 |
| Verification | Yes |
| Profile language (app setting) | ES |
| Follower Ratio | 38K:1 |
Data Summary
| Videos Analyzed | 272 (6.5% of total) |
| Avg Plays per Video | 480,099 |
| Avg Likes per Video | 57,439 |
| Engagement Rate | 12.71% |
Metrics based on 272 most recent videos (6.5% of 4.2K total). Averages and rates leave out 1 of the 3 pinned videos, which stay at the top of the profile however old they are; 2 more have no stored play count and are still counted.
Engagement Analysis
Based on 271 of 272 videos, leaving out 1 pinned video
Leaving out its 1 pinned video, the other 271 videos we analysed got an average of 480.1K plays and 12.0% of viewers liked them, 2.7x the 4.5% median like rate of the creators we track. Saves (0.48% of views) trail shares (0.72%); comments are 0.02%.
480.1K
Avg Plays/Video
57.4K
Avg Likes/Video
83
Avg Comments/Video
3.5K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 272 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 271 that aren't pinned.
848.5K
Median plays, top 60 videos
102.2K
Median likes, top 60 videos
1.7M
75th percentile plays
8.5M
Top Video
4.73
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from the 271 videos of the sample that aren't pinned across 4.2K total videos.
2.0B
Est. Total Plays
802.8M
Total Likes (TikTok's count)
348.9K
Est. Total Comments
14.6M
Est. Total Shares
9.7M
Est. Total Saves
Engagement Ratios
@scarday turns 12.0% of views into likes, 0.48% into saves and 0.72% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
11.96%
Likes / Views
0.02%
Comments / Views
0.72%
Shares / Views
0.48%
Saves / Views
This shows that viewers are more likely to react with a heart than they are to comment, share, or save.
Viral Hit Rate
9.6% of this account's videos beat its own average views by 2x, a breakout rate higher than 41% of the creators we track. The 5x figure is the same measure at five times the norm.
9.6%
2x Avg (26 of 271)
3.3%
5x Avg (9 of 271)
Measured against the average of the 271 videos that aren't pinned.
Consistency Score
@scarday's view count swings by a CV of 2.09, steadier than 51% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 2.09
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 480.1K views/video, leaving out 1 pinned video, and about 32.9 videos a month (its lifetime average: videos posted over account age)
$630 – $1,576
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (33 of 272 analysed videos, with 10% of their views)
Sponsorship Value (Est. Per Post)
Based on 12.9M followers
$64,430 – $154,631
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 272 videos
26 of the 271 videos that aren't pinned (9.6%) passed twice the average plays and 9 passed five times it. Plays are uneven from one video to the next (consistency grade D). 186 of 272 videos are under 15 seconds and 33 run a minute or longer.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
28s
Average Duration
The account favors videos under 15 seconds with 186 total clips in that range.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most. Each row averages its videos' own rates (likes, comments and shares per play), so every video counts the same. The 12.71% engagement rate above divides all likes, comments and shares of the videos that aren't pinned by all their plays, so the most-played videos count most: that is why it sits above every row.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 186 | 10.47% |
| 15-30s | 47 | 9.08% |
| 30-60s | 6 | 6.38% |
| 1-3min (best) | 25 | 10.65% |
| 3min+ | 8 | 9.79% |
Posting Patterns & Optimal Timing
Based on 272 videos (6.5% sample)
The videos we analysed went up most often on Friday and Thursday and most around 4:00 and 6:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
Not shown for this account. The 272 videos we analysed include 3 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count 298 uploads, pinned ones included.
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 298 uploads with a date, a wider set than the 272 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
The account posts most on Thursday and Friday with a peak at 4:00 UTC.
Top Videos
Top 60 by play count from 272 analyzed
32.9M
Combined Plays (Top 5, not pinned)
4.4M
Combined Likes (Top 5)
6.6M
Avg Plays per Top Video
Pinned Video
Videos pinned to the top of @scarday's profile page
después de mucho tiempo sin subir maquillajes de halloween… espero les guste🎃🖤 #halloween #makeup #trend
8.5M
Views
1.3M
Likes
2.0K
Comments
29.2K
Shares
31.0K
Saves
resolvió!!!🙏🏼🙏🏼
6.6M
Views
930.0K
Likes
1.4K
Comments
178.4K
Shares
53.2K
Saves
tan lindo siempre<5
6.6M
Views
518.9K
Likes
197
Comments
107.3K
Shares
19.5K
Saves
<5
5.6M
Views
726.0K
Likes
189
Comments
17.8K
Shares
28.5K
Saves
55 more top videos for @scarday
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 272 most recent videos (6.5% of 4204 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 12.0%, 2.7x the 4.5% median like rate of the creators we track
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
Questions about @scarday
How many followers does @scarday have on TikTok?
@scarday has 12.9M followers on TikTok.
What is @scarday's TikTok engagement rate?
@scarday has an engagement rate of 12.71% based on their recent videos.
How much does @scarday earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @scarday's estimated Creator Rewards earnings are $630 - $1,576 per month (only videos over 1 minute earn), with estimated sponsorship value of $64,430 - $154,631 per post.
How many TikTok videos has @scarday posted?
@scarday has posted 4.2K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @scarday's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 272 analyzed videos (6.5% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Oct 19, 2026
Cite this page
TKMetrics (2026). @scarday TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/scarday-tiktok-profile-stats/