billy | DO BETTER Parenting
Helping Parents & Kids DO BETTER! ❤️🩹❤️
12.8M
Followers
482
Following
667.1M
Total Hearts
2.1K
Videos
318.7K
Avg Hearts/Video
lifetime average
10.2%
Engagement Rate
7.0y
Account Age
153.1K
Followers/Month
lifetime average
8.0M
Hearts/Month
lifetime average
25.1
Videos/Month
lifetime average
We also record @billyvsco's follower count over time. See the @billyvsco TikTok follower tracker for dated snapshots and a growth chart.
Account Overview
What This Report Covers
billy | DO BETTER Parenting (@billyvsco) is a verified family & kids TikTok account with 12.8M followers and 2,093 videos. That ranks 318 of the 1,349 accounts with a TKMetrics report by followers, 11.6x the median account. Since it was created 7.0 years ago it has averaged 153.1K new followers a month.
Account Classification
| Account Size | Mega (10M+) |
| Account Created | 2019-07-07 |
| Verification | Yes |
| Profile language (app setting) | EN |
| Follower Ratio | 26K:1 |
Data Summary
| Videos Analyzed | 292 (14.0% of total) |
| Avg Plays per Video | 597,729 |
| Avg Likes per Video | 58,991 |
| Engagement Rate | 10.2% |
Metrics based on 292 most recent videos (14.0% of 2.1K total).
Engagement Analysis
Based on 292 videos (14.0% sample)
Across the 292 videos we analysed (Dec 17, 2024 to Jun 19, 2026), the average video got 597.7K plays and 9.9% of viewers liked it, 2.2x the 4.5% median like rate of the creators we track. Saves (0.63% of views) outnumber shares (0.29%); comments are 0.04%.
597.7K
Avg Plays/Video
59.0K
Avg Likes/Video
254
Avg Comments/Video
1.7K
Avg Shares/Video
Engagement Quality Analysis
These medians and the 75th percentile cover only the 60 most-played of the 292 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 292.
1.0M
Median plays, top 60 videos
103.7K
Median likes, top 60 videos
2.9M
75th percentile plays
25.4M
Top Video
4.78
Engagement per 1K Followers
Normalized influence metric
Estimated Lifetime Engagement
An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 292-video sample across 2.1K total videos.
1.3B
Est. Total Plays
667.1M
Total Likes (TikTok's count)
531.6K
Est. Total Comments
3.6M
Est. Total Shares
7.9M
Est. Total Saves
Engagement Ratios
@billyvsco turns 9.9% of views into likes, 0.63% into saves and 0.29% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.
Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).
9.87%
Likes / Views
0.04%
Comments / Views
0.29%
Shares / Views
0.63%
Saves / Views
Viral Hit Rate
8.9% of this account's videos beat its own average views by 2x, a breakout rate higher than 37% of the creators we track. The 5x figure is the same measure at five times the norm.
8.9%
2x Avg (26 of 292)
4.8%
5x Avg (14 of 292)
Consistency Score
@billyvsco's view count swings by a CV of 3.04, steadier than 26% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.
D
CV: 3.04
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Creator Rewards (Est. Monthly)
Based on avg 597.7K views/video, and about 16.5 videos a month (its posting rate in this sample)
$202 – $505
$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (19 of 292 analysed videos, with 5% of their views)
Sponsorship Value (Est. Per Post)
Based on 12.8M followers
$63,831 – $153,194
Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it
Content Strategy Analysis
Based on 292 videos
26 of the 292 videos (8.9%) passed twice the average plays and 14 passed five times it. Plays are uneven from one video to the next (consistency grade D). 58 of 292 videos are under 15 seconds and 19 run a minute or longer, so few of its videos can earn Creator Rewards.
Primary Content Categories
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
30s
Average Duration
The account favors videos between 30 and 60 seconds as it is the most frequent duration.
Original Sound Usage
Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.
Engagement by Video Length
Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.
| Duration | Videos | Avg Engagement |
|---|---|---|
| <15s | 58 | 7.05% |
| 15-30s | 107 | 8.39% |
| 30-60s (best) | 108 | 8.88% |
| 1-3min | 18 | 7.34% |
| 3min+ | 1 | 14.77% |
Lengths with fewer than 5 videos are listed but not ranked.
Posting Patterns & Optimal Timing
Based on 292 videos (14.0% sample)
The account posts 3.8 videos a week, most often on Friday and Tuesday and most around 3:00 and 4:00 UTC.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 3.8 |
| Avg Gap Between Posts | 44.8h |
| Data Range | Dec 17, 2024 to Jun 19, 2026 |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. This chart counts 295 uploads with a date, a wider set than the 292 videos analysed above.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
This account posts on average 3.8 times a week, with the most frequent activity occurring on Friday and Tuesday. The busiest hour is 4:00 UTC.
Top Videos
Top 60 by play count from 292 analyzed
52.3M
Combined Plays (Top 5)
6.2M
Combined Likes (Top 5)
10.5M
Avg Plays per Top Video
Respect is a two way street 🤝 #respect #Love #communication
25.4M
Views
3.7M
Likes
11.4K
Comments
177.6K
Shares
283.6K
Saves
I knock. I let them sleep. I don’t go digging. Not because I’m soft, because I’m raising humans, not running a prison 💯
7.2M
Views
762.4K
Likes
2.8K
Comments
10.6K
Shares
55.4K
Saves
One of our most viewed videos from 2025!
6.7M
Views
715.9K
Likes
1.2K
Comments
16.2K
Shares
35.0K
Saves
Your presence should feel safe… not interruptive.💔😫 #safe #movienight #dad #daughters
6.7M
Views
581.6K
Likes
2.5K
Comments
25.4K
Shares
20.0K
Saves
Doesn’t matter what time it is... if my kids call, I'm already on the way. Lesss gooo🎯💪🏼
6.2M
Views
441.2K
Likes
1.1K
Comments
6.8K
Shares
9.2K
Saves
55 more top videos for @billyvsco
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock the full video history for $9.99One-off payment. No subscription.
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Based on 292 most recent videos (14.0% of 2093 total). Excludes stopwords, hashtags, and mentions.
Top Sounds
The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.
What the numbers say
Strengths
- + Like rate 9.9%, 2.2x the 4.5% median like rate of the creators we track
- + Fans save videos (0.63% of views) 2.2x as often as they share them
- + Verified account
Watch-outs
- ~ Uneven plays from video to video (grade D)
- ~ Only 19 of 292 videos run a minute or longer, and Creator Rewards pays only on videos over a minute
Questions about @billyvsco
How many followers does @billyvsco have on TikTok?
@billyvsco has 12.8M followers on TikTok.
What is @billyvsco's TikTok engagement rate?
@billyvsco has an engagement rate of 10.20% based on their recent videos.
How much does @billyvsco earn on TikTok?
At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @billyvsco's estimated Creator Rewards earnings are $202 - $505 per month (only videos over 1 minute earn), with estimated sponsorship value of $63,831 - $153,194 per post.
How many TikTok videos has @billyvsco posted?
@billyvsco has posted 2.1K videos on TikTok.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @billyvsco's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 292 analyzed videos (14.0% of total content).
Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Jun 19, 2026, page updated Jul 1, 2026
Cite this page
TKMetrics (2026). @billyvsco TikTok stats and analytics, data as of 19 June 2026. https://tkmetrics.com/blog/billyvsco-tiktok-profile-stats/