Benoît Chevalier

Ranked 320 out of 1349 creators, this account is a giant that holds 12.7M followers, which is 11.6 times the median size of 1.1M. The growth trajectory is fast as the profile gains 143.3K new followers every month despite being active for 7.4 years. This creator has built an immense catalog of 6.1B total plays and 601.8M total likes over its lifetime. The 11.5M shares indicate a high level of word of mouth distribution across the platform while the 36.3M saves confirm that the content maintains deep keeper value for the audience. A like rate of 9.81% easily clears the median of 4.93%, showing much higher engagement than expected from the follower base. The average view count of 2.2M per video is in line with what an account of this size should produce. The following report provides a granular breakdown of these engagement metrics and audience retention patterns.

This audience approves content at nearly double the platform median. This high approval rate ranks the creator 276 out of 1349. The data reveals a clear hierarchy of intent behind the views. Saves represent the most frequent action with 0.592% of viewers choosing to keep content for later reference. Shares follow at 0.187% as the primary method of word-of-mouth spread. Commenting accounts for 0.105% of interactions, while downloads sit at 0.019%. These figures translate to 13.3K saves, 4.2K shares, 2.4K comments, and 433 downloads per video. The audience over-indexes on saves and shares compared to conversation. This means viewers value the content as a resource or recommendation rather than a starting point for public dialogue. A brand should treat this channel as a source of high utility where followers keep and pass along information. Reach is inconsistent across the 273 videos. Only 7.3% of posts reached the 2x average mark of 20 views, and no videos hit the 5x threshold. The consistency coefficient of 0.62 indicates erratic reach patterns rather than steady growth. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the bulk of the revenue for this account. With 12.7M followers, the creator commands a sponsorship band between $30,000 and $60,000 per post. This high ceiling exists because brand deals scale with follower counts while Creator Fund payouts scale only with views. Since the fund pays mere pennies per thousand views, it cannot compete with the high margins of direct brand integrations. The creator sits in a strong position due to their rank of 320 among peers. A ranking this high allows them to command a premium and decline lower offers while smaller creators must accept lower rates as a ceiling. The high engagement rate suggests they sit at the top of their potential earning bracket. This makes them a prestige choice rather than a volume play. A cost per view check helps identify if a quote pays for reach or for brand equity. A fee of $50,000 divided by 2.2M average views results in a price of roughly $0.02 per view. This confirms that the creator's value is tied to their name and influence rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this account with more than half of the videos lasting between 60 and 180 seconds. Focus on the 30 to 60 second window for better performance since that length earns a higher engagement rate than content over three minutes. The difference in interest between these two categories is small but favors shorter clips as the primary growth engine. Target the middle ground of the timeline to maximize the interaction per view. Original audio appears on most posts, meaning this creator chooses a recognizable brand identity over the quick reach of trending sounds. Short captions averaging 37 characters ensure the text does not distract from the visual content. Closing off both duet and stitch options keeps the focus entirely on the original footage rather than external collaborations. The top video lasted 60 seconds and achieved 10.2 million views, which is about 4.6 times the typical reach for a post here. It earned nearly one million likes against only 8.4k comments. This ratio of 117 likes per comment shows that the clip won through passive watching rather than sparking an active debate in the replies. Average views exceed 2.2 million, marking this as a large established account with a large existing base. Strategy here should focus on maintaining high engagement for the millions already watching rather than trying to find new reach. The scale of the audience means every post starts with a notable floor of visibility.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up most of the content. The 30 to 60 second category performs better than the 3 minute plus category with a 10.54% engagement rate compared to 9.78%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind cadence because they post at a volume well above the field median with high consistency over a long period. They deliver nearly five videos every week while the average creator posts less than two. This high frequency is supported by a steady posting habit that has remained stable for over a year. While the gap between uploads varies somewhat, the pace remains reliable enough to support consistent planning. Content typically lands on Wednesday and Saturday. The busiest hour for new uploads occurs at 19:00 UTC. Thursday serves as the quiet day with fewer posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You should time your tie-ins around the mid-week and weekend windows to align with these frequent updates.

Audience & Reach

Ranked in the top of the field with a multiple over eleven times the median, this account operates at broadcast-scale. A single campaign here reaches an audience well larger than a typical creator's reach. France represents the primary market for the content with a majority share. While a brand can effectively target French consumers, it cannot rely on Spain or Thailand to fulfill a global brief from this specific account. The like rate sits double the median mark, indicating high engagement per viewer. This suggests that sponsored messaging will land with more impact than average. Over six billion total plays across the history of the channel provide a deep archive for context. A brand tag placed here sits alongside content that has already been viewed billions of times rather than as a fresh start. The audience fits the entertainment category because the high like response and broadcast-scale reach support wide distribution.