Cole Walliser

This account ranks as a giant among the 1349 creators we track because its 12.8M followers are more than 11.6 times the median count of 1.1M. Growth is fast for an account that has existed for 6.9 years, evidenced by the 154.4K new followers gained every month. The archive has built a large footprint with 2.2B total plays and 205.7M total likes across the entire catalogue. High share totals of 2.7M indicate strong word of mouth while 6.8M total saves prove the content has high rewatch value for an audience. This volume of saved content suggests that users find the material worth revisiting or keeping as a reference point. The average view count of 2.8M per video is in line with what an account of this size should produce. A like rate of 9.52% clearly outperforms the 4.93% median, confirming that the content resonates well with those who see it. The rest of this report breaks down specific engagement trends and audience demographics.

This audience approves of content at nearly double the platform median. The high like rate ranks 304 out of 1349 creators. This indicates strong initial sentiment from viewers. Saves represent the most frequent action with a 0.313% rate and 8.8K total counts. Shares follow at 0.123% with 3.5K instances. Comments sit at 0.04% for 1.1K interactions, while downloads reach 0.015% for 435 events. The audience prioritizes saving content as a reference over active conversation or sharing. This suggests the content serves as a high-value resource rather than a social spark. Brands should treat this creator as a source for evergreen utility. Reach is inconsistent. Only 12.0% of 250 videos hit the 2x average mark, and 11 reached 5x. A consistency score of 2.65 indicates erratic reach patterns rather than steady growth. This suggests that while specific pieces perform well, the broader reach fluctuates well. This is an active audience seeking utility over passive scrolling.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. Based on a follower count of 12.8M, they command a sponsorship band between $100,000 and $300,000 per campaign. Creator Fund payouts are much lower because those payments scale with views and pay only pennies per thousand impressions. High engagement rates suggest this creator sits at the top end of their potential value range. A rank of 319 out of 1349 means they occupy a high tier where brand safety and reach command a premium. This status allows them to demand higher fees or decline lower offers that a below-median account could not turn down. A cost per view calculation of $0.036 to $0.11 helps buyers determine if a quote pays for actual reach or the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed as most posts land between 60 and 180 seconds. These longer formats earn a 7.26% engagement rate while clips under 15 seconds only reach 2.85%. Choosing longer content over short clips provides an engagement boost of about 2.5 times per view. Use the 60 to 180 second window as your primary target for any new production. Original audio covers nearly 95% of the feed. This choice prioritizes a consistent brand identity over the reach spikes provided by trending sounds. Captions average 279 characters, meaning the text provides heavy context rather than a simple hook. Closing both duet and stitch options keeps the audience focused on the primary content without outside remixing. The top video reached 67.4 million views at a length of 32 seconds. This outperformed the usual reach by over 23 times. It earned 7.1 million likes against only 21.7k comments, showing a large tilt toward quick taps. The high like-to-comment ratio proves that this specific clip won on passive watching rather than starting a debate. Average views of 2.8 million indicate a very large established audience. Strategy should focus on maintaining this high floor through consistent production values. Advice about specific engagement gains applies to the broader scale of the account. The large reach means every post already reaches millions regardless of minor tweaks.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds with 123 occurrences. These longer videos perform better than shorter clips because they achieve a 7.26% engagement rate compared to 2.85% for content under 15 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post above the field median with a volume that allows for predictable planning. While the follower count places them in the top tier of the platform, their frequency ranks well within the upper half of the field. This habit has remained stable for over two years. The high consistency variance indicates an erratic pace rather than a clockwork schedule, meaning content often appears in bursts. Marketers can expect frequent drops but should not rely on a precise daily rotation. New content most often lands on Wednesday and Thursday, while Sunday remains the quiet day. Most uploads occur around 21:00 UTC. You can plan campaigns around these primary days to align with fresh posts.

Audience & Reach

This creator ranks in the top of the field with a follower count over eleven times the median size. A campaign here provides broadcast-scale reach for any brand requiring high volume visibility. The audience is concentrated heavily within the United States. While this allows a brand to reach that specific market effectively, it means they cannot rely on the Canadian or British segments for those regions. A global brief would require additional creators to capture those smaller markets. Engagement levels sit nearly double the median like rate. This high performance suggests a sponsored message will land with more impact than a standard post in this category. The archive of content contains over two billion total plays. Because a brand tag sits alongside such a deep history, the placement joins content that has already been viewed billions of times rather than starting fresh. This profile fits the entertainment category because the high like response and broad reach support general interest products.