sundaykalogeras

Ranking 264 out of 1349 tracked creators, this account is a giant that holds 15.2M followers, which is 13.8 times the median follower count of 1.1M. The growth trajectory is fast as it gains 177.8K new followers every month despite being active for 7.1 years. This creator has built an enormous catalogue of 4.9B total plays and 552.8M total likes to establish a large presence. High share counts of 9.7M indicate strong word of mouth, while the 27.8M total saves suggest that content provides high rewatch value or utility for the audience. The average of 4.9M views per video is in line with what an account of this size would predict. With a like rate of 11.21% compared to the median of 4.93%, the engagement levels are more than double the expected standard for typical creators. The rest of this report breaks down specific content performance and audience demographics.

This audience approves of content at more than double the median rate, ranking 174 out of 1349 creators. This high like rate indicates strong initial sentiment and positive reception from viewers. The data reveals a clear hierarchy of intent beyond simple approval. Saves are the most frequent action at 0.563%, followed by shares at 0.197%, downloads at 0.064%, and comments at 0.047%. These metrics translate to 27.7K saves, 9.7K shares, 3.2K downloads, and 2.3K comments. The high volume of saves relative to other actions proves the content functions as a reference point that users want to keep. Shares indicate active word-of-mouth advocacy for the creator. Downloads suggest a specific intent to own the content for offline use. While engagement is present, the low comment rate suggests the audience prefers consuming and archiving material over public discussion. Brands should prioritize high utility or evergreen value to capture the save behavior. Reach is highly consistent with a 1.01 consistency coefficient. This low variance means growth is predictable rather than erratic. Only 9.5% of 295 videos hit the 2x average mark, while only 4 reached the 5x threshold. The audience is loyal and stable rather than driven by sudden viral spikes. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large reach. With 15.2M followers, they can command a brand fee between $40,000 and $60,000 per post. This high ceiling exists because sponsorship pay scales with follower count while Creator Fund payouts scale only with views. The Creator Fund pays mere pennies per thousand views, making it an insignificant source of income compared to direct brand partnerships. A rank of 264 out of 1349 places this creator in a position of power. They sit well above the median and can demand a premium for their influence. This high ranking allows them to decline lower offers while smaller creators must treat their quoted bands as ceilings to bargain under. The high like rate suggests they command even more authority within that top tier. A cost-per-view check of $8.16 to $12.24 helps a buyer see the value. This calculation shows if a quote pays for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips define this feed with 201 videos under 15 seconds. This specific bucket achieves a 10.58% engagement rate while longer content at 1 to 3 minutes drops to 5.69%. Choosing the sub-15 second format over the 1 to 3 minute style earns nearly double the engagement per view. Keep your edits fast to capture attention before it fades. Original audio appears in about 66% of posts. This choice sacrifices potential reach from trending sounds to build a unique brand identity. Captions remain very short at an average of 28 characters to ensure the focus stays on the visual. Disabling both duet and stitch features keeps the content exclusive to this account rather than inviting outside remixes. The top video lasted 15 seconds and reached 38.6 million views, which is roughly 7.8 times the normal reach for a post here. It earned 5.3 million likes against just 7.3k comments. This lopsided ratio of 734 likes per comment shows the clip won through quick taps rather than starting conversations. Average views near 4.9 million mean this account operates at a large scale. Most content serves a huge, established audience rather than seeking a niche breakout. The goal here is to maintain high engagement on short clips rather than trying to build a following from scratch.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds, which make up 201 of the 295 recent posts. These shorter videos perform better with a 10.58% engagement rate compared to 5.69% for longer content.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The creator follows a Grind pattern because they post well above the field median with a steady volume of content. They produce over six videos weekly compared to the typical two from other creators. This high frequency has remained stable for nearly a year, establishing a durable habit for your planning. While the consistency grade is average, the gap between posts remains short enough to maintain a frequent presence. Their large follower base and high average views confirm they are an established authority. Content typically lands on Tuesday and Saturday, while Friday remains the quietest day. The most active upload hour occurs at 23:00 UTC. You can expect a dependable drumbeat of content for any campaign. Align your tie-ins with the Tuesday or Saturday windows to catch fresh posts.

Audience & Reach

This creator ranks in the top of the field with a follower count over thirteen times the median size. A brand can expect high reach across a large audience for any single campaign. Canada serves as the primary hub where most content is consumed. Because the US and Greece represent much smaller shares, a global strategy would require additional creators to reach those specific regions effectively. The like rate sits more than double the average seen across the platform. This indicates that a sponsored message will likely achieve a stronger engagement response from viewers than a typical post. Content with nearly five billion total plays provides a deep historical backdrop for any brand placement. A partnership here places your logo alongside a catalog of content already viewed billions of times rather than starting from zero. The audience fits the entertainment category. This alignment is supported by the high like rate and the broad reach of the account.