Jimmy Fallon

This account ranks 359 out of 1349 tracked creators and holds 11.7M followers, which is 10.6 times the median follower count for its peers. This makes it a mid-tier name within the ecosystem. Growth is fast as the profile gains 133.6K new followers every month despite being 7.3 years old. The average view count of 1.6M per video aligns with what an account of this size would expect to see. However, the 13.21% like rate outperforms the 4.93% median, indicating that the audience is highly engaged with the content they see. The rest of this report provides a deeper breakdown of these engagement metrics and content performance.

This audience approves content at a rate much higher than the platform average. The high like ratio places the creator in the top 10 percent of creators for engagement. Shares and saves both occur at 0.568% and 0.565% respectively, while comments sit lower at 0.087%. These figures translate to 8.9K shares and 8.8K saves per video compared to 1.4K comments. The audience favors advocacy and reference over conversation. Brands should treat this content as a tool for reach and retention rather than community building. Reach is erratic with a consistency coefficient of 2.08. Only 11.4% of the last 35 videos hit the 2x average mark, while only one video reached the 5x threshold. This audience is active.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account due to the large follower count. A profile with 11.7M followers can command a brand fee between $50,000 and $120,000 per post. Creator Fund payouts are negligible by comparison because they pay only pennies per thousand views. High follower counts scale sponsorship value while view counts alone do not generate comparable wealth from platform funds. The rank of 359 out of 1349 places this creator in a position to demand a premium for their reach. A high ranking allows them to select specific briefs and command higher rates than average accounts. The high like rate suggests deep audience engagement which justifies the top end of the expected price range. A brand should use the $120,000 figure as a starting point for negotiations rather than a fixed cost. A gut check on the cost per view helps identify if a quote pays for reach or for fame. Dividing the high end of the sponsorship band by 1.6M average views results in a cost of roughly $0.075 per view. This metric helps buyers determine if a quote is inflated by the name alone. These are modelled estimates from public metrics, not disclosed earnings.

Most content sits in the 30 to 60 second range. Aim for this duration to match the core of the feed. Longer clips over 180 seconds have a much lower engagement frequency than those under 15 seconds, and making the jump from short to long means sacrificing roughly triple the engagement rate per view. Original audio is the primary choice here, sacrificing potential reach from trending sounds for a consistent brand identity. Long captions averaging 158 characters provide deep context for every clip. Open duet and stitch settings invite other creators to remix the content. The top post lasted 178 seconds and pulled 19.1 million views, which is over 12 times the typical reach of this account. It earned 2.2 million likes against only 7.7k comments, showing a large lean toward passive watching rather than active discussion. Average views near 1.6 million confirm this is an established audience where high volume is the baseline.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60 seconds because they are the most frequent length. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because they maintain a top-tier follower rank despite posting well below the median frequency. Their large reach suggests each post is a high-effort production rather than a lack of activity. The current pace has been established for over six months, though the high consistency coefficient indicates an erratic rhythm with inconsistent gaps between posts. You can expect content to land most often on Monday and Friday, while Tuesday remains the quietest day. Content typically drops around 22:00 UTC. Marketers should prepare for sporadic rather than predictable drops of new content. Use the Monday and Friday windows to time specific campaign tie-ins.

Audience & Reach

The account ranks in the top of the field with a multiple over ten times the median creator. This position means a single campaign can reach a broad audience across many different segments. The like rate sits well above the median average. This high engagement level indicates that a brand message will land with more impact than a standard sponsored post. This profile fits the Entertainment category because of the high follower rank and strong engagement from the audience.